Power2U Social Media Update - September 2011Document Transcript
September 2011 | Having trouble viewing this email? View it in your br owserGood DayW e hope that you are mov ing towards the end of the year with renewed passion and v igour. W ith socialmedia becoming more and more widespread, we thought we would take a moment to let you know abouthow this can lend to your success and the influence of your industry. It is always important to communicatewith your consumers so it will help to hav e an understanding of exactly how this is done and what benefits itcan present to major players.Kind Regards,Your Power2U Team!
“Speaking” Through Social MediaRecently, Socialcast created an info-graphic which looks at how fortune 500 companies use social media aspart of their community strategy. This research showed that successful companies are seeing great returnsfrom social media platforms such as Facebook, Twitter and YouTube. Yet surprisingly, there are still a numberof them who are ignoring this important trend and failing to properly utilise social business and inboundmarketing.Interestingly, one of the most noticeable benefits of an inbound marketing campaign is that it is considerablyless expensive than a dedicated campaign and can yield much greater results. Let’s take a look at some ofthe statistics relating to communication in ‘big’ business. With in excess of 600 million people who areregistered users on Facebook, these companies are not likely to maintain their success without properlyaddressing social platforms.Source : http://www.pamorama.net/2011/07/30/using-social-media-for-customer-communication-infographic/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Pamorama+%28Pamorama%29To v iew full image please click hereInbound versus OutboundInbound Marketing is any marketing tactic that relies on earning people’s interest instead of buying it. It isthe key to marketing transformation.Outbound Marketing is the more traditional approach of promoting a product through adv ertising,promotions, public relations and sales. Companies focus on finding customers instead of enabling customersto find them.
Topic 3 Social glitches: A how-to Guide 1. Get approval from the C-Suite It will be easier when you can link the growth of a social campaign to rev enue growth, customer acquisition and exposure. It is also important to present strategies that show planning, coordination and clear definitions. It is best to be specific and hav e the answers to important questions like exactly what business goals you hav e env isioned and how this campaign fits into the ov erall marketing strategy. 2. Creating the right content Hav e clear and regular deadlines in order to generate a copy routine. Also, the content itself should be specific and geared towards the needs of the reader. Create templates and collect keywords in order to make content generation simpler. You can get some good ideas from specialists that work within the firm. 3. Reaching your Audience The simplest way to reach your audience is to understand and activ ely find out what topics they are interested in. Content has to giv e a consumer something before it can be effectiv e. 4. Showing Results At first, presenting results can be difficult. After all, a social campaign takes time to translate into sales despite its immediate and important presence with consumers. Howev er, measuring positiv e and negativ e responses and participation and growth alongside sales can help formulate an understanding of the success of the campaign in the short-term.Source: http://www.toprankblog.com/2011/02/how-to-ov ercome-4-social-media-headaches/Our World is Changing RapidlyW e are constantly being updated on the impact of social media but it can be a refreshing reminder to seejust how far the phenomenon has taken us. Did you know that 40 percent of Facebook users are ov er theage of 35? HubSpot hav e an enlightening slideshow that illustrates the mesh between business and thebehav iour of consumers.Source:http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing?from=ss_embed