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SEO Tips for Website Developers & Designers
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SEO Tips for Website Developers & Designers


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Daniel Bianchini presents to OxonDigital

Daniel Bianchini presents to OxonDigital

Published in: Technology, Design

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  • 1. 10 SEO Tips Web Developers &Designers Should KnowDaniel BianchiniSenior SEO Consultant@danielbianchini
  • 2. Site Architecture2
  • 3. Site Architecture Keep website as flat as possible. Keep ALL content within a maximum of 4 clicks from the homepage. Ensure cross linking between pages.Benefits Improved indexing Improved Page & Domain Authority (PageRank) Improves long tail keywords and phrases.3
  • 4. URLs, Files & Folder Naming Conventions4
  • 5. URL StructureURLsKeyword rich.Static.Remove file extension.Hyphen not underscore.Lowercase.URL length.Bad URL: URL:
  • 6. Files, Image & Folder Naming ConventionsFiles & FoldersKeyword Rich.Relevant.Concise.ImagesDescriptive filenames.Keyword rich filenames.JPEG or PNG.Well optimised Images can help improve visibility within the Image Search results.6
  • 7. Semantic HTML7
  • 8. Semantic HTMLUsing W3C compliant code is not an SEO must have, but validated code makes crawlingthe site easier. HTML tags & attributes you should have.<title> - Essential.<Meta Description> - CTR, limited SEO benefit.<h1> - 1 Per Page, primary keywords.<h2> - Secondary keywords.<a title=“”> <img alt=“”> - Descriptive & keyword rich.Use CSS for Layout.Remove ALL CSS & JS to minimise number of external files.8
  • 9. Duplicate Content9
  • 10. Duplicate Content Issues URL Parameters Printer friendly pages Session IDs Solutions – 301 redirects. – Rel=“canonical”. – Parameter handling in GWT.10
  • 11. Canonical Issues Decide on www. Vs non-www; make sure one is 301 redirected to the other:   Canonicalise URLs by removing file extension. --> --> Link to canonicalised URL throughout the website.11
  • 12. Meta DirectivesRel=“canonical” <link rel="canonical" href="" /><meta name=“robots” content=“index, nofollow”> – Index page, don’t follow the links.<meta name=“robots” content=“noindex, follow”> – Don’t index the page, follow the links. – To remove duplicate content but allow the search engine to follow the links.<meta name=“robots” content=“noindex, nofollow”> – Don’t index, don’t follow links. – Used for print pages.12
  • 13. HTTP Status Code13
  • 14. HTTP Status301 Redirects - permanent redirect.Use for everything – expired pages, deleted content, canonicalised URLs, etc.90% SEO benefit passed.302 Redirects - temporary redirect.No SEO benefit passed.404 Page – error page.Always use 404 pages for errors & not standard website pages.Do not automatically 302 redirect an error page to homepage.Customise the 404 page to make it user friendly.14
  • 15. Sitemaps15
  • 16. SitemapsBenefitsHelps improve site indexation & speed of indexing.Webmaster controls the pages in the sitemap.XML Sitemap50,000 URLs.Use sitemap Index for large websites.HTML Sitemap100 links per page. – +100 links split by category – e.g. ecommerce.Link from every page to help speed up indexation.16
  • 17. Content Do not embed content in images. Do not make core pages image based. Provide room for HTML text on every page. – Minimum of 350 words per page. Allow ability to create landing pages. Provide UGC ability. – Customer Reviews. – Forums.17
  • 18. Thank YouDaniel Bianchini
  • 19. Image Credits HTML & H Tags - Site Architecture - %20Colegio%20La%20Esperanza%20High%20School.jpg File & Folder Names - proj-1.JPG Duplicate Content - Content -