The Brand ®evolution will Not be Advertised

News N Flash ® The brand evolution will not be advertised!

As we are witnessing a major economic and media PARADIGM SHIFT

Moving from the industrial & knowledge age into the CONCEPTUAL AGE

How may I help you? From broadcasting and searching information to SERVING INFORMATION

Where technology enables people to be in control and EMPOWERED

Companies need to take it to the next level in order to captivate and connect with their INFORMATIVE & TIME STARVED AUDIENCE

Evolving from an economy based on supply & demand into an ECONOMY OF ABUNDANCE and endless choice

Where consumer decisions are no longer governed by rational An thought but (more and more) by emotion and GUT FEELING

Companies can no longer afford to advertise EMPTY BRAND PROMISES

Because in the abundance economy when people are confronted with endless An choice and very limited time...YOU WILL BE IGNORED

Unfortunately most consulting and advertising agencies still see branding / advertising as a GOAL on its self

Instead of just one of the many VEHICLES

To help their clients reach their BUSINESS GOALS

Online Apparently having a really tough time understanding the DIGITAL WORLD

Ofﬂine Online Cross media And how to integrate and beneﬁt from the TWO WORLDS AS ONE

Which is actually a PIECE OF CAKE (for some of us)

The real challenge is integrating this on a much higher level from DAY ONE

Bridging the gap between brand & business by branding through innovation and IGNITING THE CREATIVE LEAP!

So what’s THE SECRET to igniting the creative leap?

Business (logic) Brand (emotion) Not to develop brand and business as INDIVIDUAL MOLECULES

Igniting the Creative Leap! But as A SINGLE ELEMENT creating the “Oxign effect”! Igniting brand concepts that enhance the business with business concepts that reinforce the brand (and vice versa).

Global HQ Amsterdam, The Netherlands The Brand Innovation Company For more information on : Branding through Innovation, The Abundance Economy or any other subject in the presentation please contact: Jason Simmonds: jason@oxign.nl or Henry Bol: henry@oxign.nl Or visit our website: http://www.oxign.nl

http://www.nordridesign.com	114
http://www.oxign.nl	32
http://www.weareflow.com	13
http://www.slideshare.net	12
http://www.zhuaxia.com	3
http://www.marketingfacts.nl	2
http://marketingusabile.blogspot.com	2
http://tammeblog.blogspot.com	2
http://brandingwebinar.com	1

The Brand ®evolution will Not be Advertised

by Jason Simmonds on May 07, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

9 Embeds 181

Statistics