Virtual Shops : Start Profiting In 24 Hours

Virtual Shops: Start Profiting in 24 Hours!
Site: www.oxatis.co.uk
Blog: http://en.marcschillaci.com

The blah blah, the gurus … and you!
Everyone says:
- That their shops are better
- That their shops are easier to build
- That they’ve revolutionized the way
to create an online shop
You’ve heard plenty of Gurus!
- Who’ve talked to you about Web 2.0
- Who’ve tried to convince you that
“Full Flash” sites are the latest trend
- Who are the kings of “you need to”
and “all you have to do is”
So, what if we talked about you?
- What are your real needs?
- What are your real challenges?
- What real obstacles are you facing?
- What are the real risks?

Use Common Sense and Avoid Getting Lost in the Mix
I don’t want to
- Tell you what you’ve already heard 100 times
- Tell you that we’ve just come out with X or Y
technology
- Try to convince you that without Web 2.0 you
won’t sell anything
- Try to make you believe we’re the best
None of that is going to help you
Let’s take a look at how to easily get an E-Commerce site up and running in 24 hours.

About...
Oxatis
- European leader in E-Commerce sites for small and medium
sized businesses
In the United Kingdom, France, Spain, Italy and now Canada
- Over 6,500 e-merchants use our services
- Over 400 new sites created every month
- Over 200 Oxatis Certified Solution Centers in Europe
- 2 E-Commerce Product Lines:
Start&Go for start-ups, merchants, craftsmen and entrepreneurs
Open Enterprise for SMBs

Oxatis Values
No roadblocks to getting started
- Affordable prices
- No long-term obligations
- No start-up fees
Uncompromising when it comes to functionalities
- You have access to the same functionalities as the bigger
players...and why not better?
Impeccable hosting
- You have access to the same level of reliability as the
bigger players...and why not better?
- You never have to worry about server capacity

Oxatis Values
Monthly updates
- New functionalities to keep up with the latest trends on
the Net
- You’re always a step ahead of the competition
Unrivaled customer service
- Extremely responsive online technical support
- Expanded support hours (evenings, weekends, holidays)
- Online training and coaching

Understanding the Offers on the Market

Oxatis Advantages
A single provider for all your needs!
Guaranteed to be treated equally whether a small or large customer. “If one customer has a problem, all customers have the problem”
Provider’s objective interest to correct its errors.
Shared resources: No server sizing problems (nearly a million orders go through Oxatis servers every year).
Policy of free access to system updates. The provider is obligated to continue developing their tool to convince new prospects and keep current customers who are growing.

Putting an End to the Myths
The E-Merchant Profile
Study run in January 2009 on 2,500 Oxatis e-merchants

Myth No.1
You have to have technical skills to create your site on your
own
FALSE
85 % of Oxatis customers certify that they have created their
site on their own
70% claim to have done so with no difficulty

Myth No.2
With a full time job and a full schedule, there’s no time
left to build and manage an E-Commerce site
FALSE
A lot of our customers started out that way
With Oxatis, you can build and manage a website from any
computer, at any time of the day or night.
20% of customers take less than 15 days to publish their site
48% take less than a month
70% take less than 2 months

Myth No.3
You have to be young to build and manage your own
E-Commerce site
FALSE
There is no ageism when it comes to E-Commerce.
Professional maturity is what counts.
Nearly 60% of Oxatis e-merchants are between 40 and 50
years old (and older)!

Secrets to Success
What works
What doesn’t work

Secrets to Success
What works on the Internet?
- Hard work
- Patience
- Perseverance
- Determination
Basically, exactly the same thing
as any other kind of commerce!

Secrets to Success
What doesn’t work on the Internet?
- Copying what E-Commerce giants are doing
- Being completely unoriginal
- Thinking you’re the only one that had this good idea
- Thinking that the hardest part is over once the site is built
- Having ambitions beyond your means
- Thinking that others could do the work for you “cheaply”
Basically, exactly the same thing as any other kind of
commerce!

Stating the Obvious
What are your needs?

Stating the Obvious
No Webmaster will ever know your profession as well as you do.
You’ll never be a professional Webmaster.
Commerce is your specialty!
Fight with a merchant’s weapons, and not a Webmaster’s!

Stating the Obvious
Make concessions, but not too many!
Be demanding when it comes to the tool, because…
You have to manage sizes, colors, options,
You sell heavy, light, or fragile products, which has an impact on shipping,
You have to different prices for different types of customers,
You want to send out professional newsletters rapidly and on a regular basis, set up RSS feeds,
You want to be updated daily with Google, Kelkoo, Pangora, Shopping.com, Shopzilla, etc.
You want secure, highly functional payment methods (PayPal, PayPal Express, MoneyBookers, etc.),
You require advanced search engine optimization techniques,
You want online order tracking,
etc…

Stating the Obvious
Choose a complete tool, because you wouldn’t switch horses in the middle of a race:
It will be too late
It will be complicated
It will be costly
Who will help you?
So, write off any “basic”, incomplete solutions

The tools
Let’s take a look at all of the necessary tools for creating an E-Commerce site

Taking Inventory - 1
A web host (for your secure space including pages, programs and data)
A domain name (to access this space on the net) and email addresses
Software to create the static part of your site (Front Page, Dreamweaver, etc.)
Software to create the dynamic part of your site (such as, Os Commerce)
Products,
Stock,
Shipping,
Discounts,
Payment methods, online order tracking, etc., etc., etc.

Taking Inventory - 2
You’ll also need:
A content management system
Secure payment solutions
Systems forexporting your products to major directories (Shopping.com, Shopzilla, Kelkoo, Google SiteMaps)
Technical skills so that all of this works together, 24/7
A server farm is like a plane. It’s only when problems arise that start to question the seriousness of the company and its pilots.

Taking Inventory – 3 … Phew!
Become informed about the state and art of Internet technology
Understand the chain of necessary components (text,graphic design, HTML, database, applications, search engine optimization, etc.)
Find out which software and technology is the best choice for each of these points
Compare their performance, cost effectiveness
Decide on and buy the software or pick up the technology (hoping that you won’t regret it in a year)
Invest dozens of hours training yourself
And maybe one day…
Have a professional Internet site
Or… use a provider offering the infrastructure for your online shop

Let’s Get to Work!
It may seem impossible, but you can do it…simple step by simple step

Prerequisites
You’ve spent a significant amount of time thinking about:
What you want to sell
How you want to sell it
Who you want to sell it to
Your job description
The organization of your product catalog
You have text and photos.
All of this is essential, no matter what technical solution you’re considering

4 Step Rule
Bring together the technological tools and get them up and running,
Manage your site’s content, go live, and keep your site alive and up-to-date,
Market your site,
Take good care of your customers.
You’ll be able to invest all of the time you save in steps 1 and 2 into step 3!
The more time you pass in step 3, the more time you’ll need for step 4, and the less you’ll have for steps 1 and 2.
Depending on the technical solution you choose, the cycle can be vicious or virtuous!

1 Day to Build Your Site
9.00hrs – 9.15 hrs
Open your Oxatis account
9.15hrs – 9.30hrs
Choose a domain name
9.30hrs – 11.00hrs
Set up main elements, choose a graphic charter, create home page (3 messages, 1 image), basic organization
11.00hrs – 13.00hrs
Create a dozen products (10 minutes per product, that’s plenty to include text, 2 images, prices, weight, quantity in stock)
13.00hrs – 14.00hrs
Lunch break!

14.00hrs – 14.30hrs
Organize accepted payment methods: Checks, COD, PayPal
14.30hrs – 15.00hrs
Create and configure a PayPal account
15.00hrs – 15.30hrs
Organize your shipping system: Choice of calculation formulas, free shipping, cash on delivery
15.30hrs – 16.00hrs
Organize online order tracking system

16.00hrs – 17.00hrs
Finish up menus, highlight some recent news and FAQ. General terms of sale. About us. Contact.
17.30hrs – 17.45hrs
Define exports to price comparison services.
17.15hrs – 18.00hrs
Prepare and submit Sitemap file (Google, Yahoo!, MSN)
18.00hrs – 19.00hrs
Go live with site and run order validation tests.

And Now the Real Work Begins!
It’s possible to create your site in a day.
However, the real work begins the day after, and you should always remember the sayings on the Web:
A finished website is a dead website!
Your site is born. It’s up to you to help it grow!
A website is never finished, it’s a constant work in progress!

But That’s Another Story...

Virtual Shops: Start Profiting in 24 Hours!
Site: www.oxatis.co.uk
Blog: http://en.marcschillaci.com

Virtual Shops : Start Profiting In 24 Hours

by Oxatis on Nov 26, 2009

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Virtual Shops : Start Profiting In 24 Hours — Presentation Transcript