Your SlideShare is downloading. ×
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Make Your Website Work For You - Business Startup Nov/Dec 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Make Your Website Work For You - Business Startup Nov/Dec 2010

1,217

Published on

Learn simple techniques to persuade buyers to buy more or buy wiser. …

Learn simple techniques to persuade buyers to buy more or buy wiser.
Tania introduces the different ways to make your website work for your business and how to persuade buyers to buy! Perfect for anyone looking to build or optimize their online shop and rock their ROI!

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,217
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Make Your Website Work for You!
    Tania Chamma
    http://ecommerce.oxatis.com
    http://en.marcschillaci.com/
  • 2. Diapo classique
    Who are you trying to convince?
    • Existing customers
    • 3. Prospects
    • 4. Professionals
    Don’t forget to aim for your target
    Illustration by LarryLens
  • 5. How are you trying to convince them?- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services
  • 6. Content is King
    • Write rich
    descriptions
    • Think keywords
    • 7. Use quality images
    Your site is your best and only salesman!
  • 8. Content is King
    • Write rich
    descriptions
    • Think keywords
    • 9. Use quality images
    Your site is your best and only salesman!
  • 10. Get people in the door...
    And quick!
    - Keyword campaigns
    - Price comparison
    services
    Illustration by Marijnvb
  • 12. Who are you getting through to?
    • Put your conversion
    funnel to work for you
    Illustration by photosyn
  • 13. Work the Conversion Funnel
    • How many people
    come to your shop?
    • How many make it
    to the shopping
    cart?
    - How many buy?
    • If they don’t buy,
    where do they drop
    out?
    Illustration by pdplay
  • 14. Illustration by pdplay
  • 15. Where are they coming from?
    • Track customer
    origins
    Why?
    - ROI.....
  • 16. Diapo classique
    Analyze your ROI
    • Analyze
    • 17. Optimize campaigns
    (keywords, news-
    letters, banners, etc.)
    • Weed out the bad
    • 18. Invest in the good
    Analyze your ROI and RFM
  • 19. Optimize your site and your strategy
  • 20. loyalty
    Develop Loyalty
    Communicate with your customers!
    Convince them to come back!
    Testimonials
    Illustration by vjeran2001
  • 25. Any Questions?
    Tania Chamma
    Oxatis UK Country Manager
    Site: http://ecommerce.oxatis.com
    Blog: http://en.marcschillaci.com
    Facebook:www.facebook/oxatis.uk
    Twitter: @OxatisUK

×