Make Your Website Work For You - Business Startup Nov/Dec 2010

Make Your Website Work for You!
Tania Chamma
http://ecommerce.oxatis.com
http://en.marcschillaci.com/

Diapo classique
Who are you trying to convince?
Existing customers
Prospects
Professionals
Don’t forget to aim for your target
Illustration by LarryLens

How are you trying to convince them?- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services

Content is King
Write rich
descriptions
Think keywords
Use quality images
Your site is your best and only salesman!

Get people in the door...
And quick!
Blog
Social networks
- Keyword campaigns
- Price comparison
services
Illustration by Marijnvb

Who are you getting through to?
Put your conversion
funnel to work for you
Illustration by photosyn

Work the Conversion Funnel
How many people
come to your shop?
How many make it
to the shopping
cart?
- How many buy?
If they don’t buy,
where do they drop
out?
Illustration by pdplay

Illustration by pdplay

Where are they coming from?
Track customer
origins
Why?
- ROI.....

Diapo classique
Analyze your ROI
Analyze
Optimize campaigns
(keywords, news-
letters, banners, etc.)
Weed out the bad
Invest in the good
Analyze your ROI and RFM

Optimize your site and your strategy

loyalty
Develop Loyalty
Communicate with your customers!
Convince them to come back!
Newsletters
Special offers
Guest book /
Testimonials
Blog
Social networks
New products
Illustration by vjeran2001

Any Questions?
Tania Chamma
Oxatis UK Country Manager
Site: http://ecommerce.oxatis.com
Blog: http://en.marcschillaci.com
Facebook:www.facebook/oxatis.uk
Twitter: @OxatisUK

Make Your Website Work For You - Business Startup Nov/Dec 2010

by Oxatis on Dec 02, 2010

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