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DAA Keynote- 99 Amazing Big Data Experiences

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99 Amazing Big Data Experiences …

99 Amazing Big Data Experiences

Keynote presented at the annual conference of the Digital Analytics Association (DAA) in NY, 12/4/2013

Published in: Technology, Business

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  • HANDS IN AIR!!! EXCITEMENT!!!ENTHUSIASM!!!POSTURE- SHOULDERS BACK, ARMS AT SIDES! MUMMY + WARM, REAL SMILECALM- STILLHi everyone! I hope you’re prepared for a lot of animated gifs! ready for some fun, excitement and kitsch? End of day going to have a blast! I had a lot of fun people putting this together- hope you’ll enjoy it too
  • AT Airport- think about talk- what going to talk about? What isn’t impacted by big data these days?Scott from Modus had asked me do this talk- such an honor and so excited to be here- THANK YOU! But it was gnawing at me… what going to focus on?
  • Walk into the Airport bookstore for some BIG inspiration. Well, I found it! Lots of books on BD! And 7095 on amazon!BD for DUMMIes, CHIMPS, ANALYTICS! Didn’t know bd and dummies went together…
  • Walk into the Airport bookstore for some BIG inspiration. Well, I found it! Lots of books on BD! And 7095 on amazon!BD for DUMMIes, CHIMPS, ANALYTICS! Didn’t know bd and dummies went together…
  • Hit me- that’s the point- BD is changing everything, and it’s everywhere- in the world, and on the web. So decided to pack in as many exs as possible in my brief time here in hopes that you’ll leave inspired, enlightened and amazed.QUICK HIGH LEVEL FUN TOUR OF IMPACT OF BD ON UXUX THAT COULD NOT HAVE HAPPENED W/O BD CONFLUENCE & ANALYSISGOAL: entertain, inspire, alert you to a few services you may not know about fun to talk about at holiday parties… not exhaustive
  • First- boring stuffMAIN REASON- FOUNDER/oRG/ HOST international UX Awards- 4th year in 2014ACTIVE COMMUNITY- again sxsw 2014 – PRES NYCCHI- CFA, AGILETRENDS IN INDUSTRY! SEEn a lot, try to keep abreast of what’s going on…
  • WHY Scott asked me- such an honor! – UX & Product consultant17 yrs iun industryMBA oxford university (name company- OTV)MS Tech & Media NYU5 yrs THIS month- OTV – ux, strategy, productPassion for software, analytics, otpimixation- strategic ux
  • 5 yrs almost to the dayCLIENTS- ANALYTICS & DATA DRIVEN APPROACH- “STRATEGIC UX” LOVE CREATING USEFUL SYSTEMS DRIVEN BY LOTS OF DATA
  • HOW MANY PEOPLE KNOW WHAT UX IS?THE MASTER PLANSKYSCRAPER…SCHEMATICS, CONCEPTS, SPECS, RESEARCH, OPTIMIZ…
  • WHEN I SPEAK ABOUT ux IN THIS PRESO- HOLISTIC USER INTERACTION WITH PRODUCTS, SERVICES, DEVICES THROUGH DIGITAL MEANS- POWERED AND ENABLED BY DATA. Not about wireframes and user testing- about the products themselves
  • GOAL: entertain, inspire, alert you to a few services you may not know about fun to talk about at holiday parties… not exhaustive99 exs in 30 mins- have fun while doing itFasten your seat-belts – TAKEOFF! HANDS UP TO THE LEFT! PLANE SOUNDS
  • Start with the obvious! Mountains of largely unstructured text, images, sound, videos shared every day major social networks.
  • Ever imagined a site would want to chronicle minutae of every person’s life, interests, actions and friends for their entire life with a permanent public archive?
  • Solves data storage issue by not retaining photosSpecial BC transient- digital version of a live event2/3 “inappropriate”; ½ nude. Lasts 1-10 secs after viewed. Huge engagement- Turned down $3B offer from FBApril- 150m images/day vs FB/s 40m
  • Feed of TW firehose at SXSW- presented at NYCCHI Sept event on Connected Spaces
  • Tradit dating algorithms don’t workOKC- Statistical analysis, predictions, recommendations for dating – stopped when cofounder Sam became ceo of Match- christian still at OKCLast year- FB prediction algorithm- not yet utilized by company- likely will be.
  • IBM visualiz of wikipedia editsTerabites of data-a classic example of big data.
  • Lots of data and news in the world, some more important than others, classic BD problem- dissemin, display, analysis, optimiz, mgmtJonah Peretti- Buzzfeed- prediction, optimization, monitoring in relentless pursuit of the RT- works
  • Storage- relationships- relationship graph analysis, predictions- promotions- SIGNAL: NOISE
  • Email hot again in 2014- fight for relevance- 3.0 comingeach of us our private BD problem. AOL alto mail of interest- something new
  • NETFLIX- MOTHER ALONG W AMZ & GOOGNETFLIX 1/3 US web traffic – with YT over halfTRENDING PLAYLISTSRECOMMENDATIONS
  • GOT CONTENT, DATA CONNECTIONS- NOW WHAT? THANKFULLY FOR PEOPLE IN THIS ROOM- NEED PEOPLE LIKE US TO FIGURE OUT WHAT IT MEANS, WHAT’S ACTIONABLE! NOT FOCUS TOO MUCH ON THIS… THROW A FEW IN
  • Start with foundations- all that data we’re analyzing. Some smart companies teams on front lines dealing with that. Friends olivier and alexis- premiere service IT infra visualize what’s happening w servers, hardware and now data- plug n play most major platforms & languages- really cool
  • Link shorteners- know what’s trending, predict interests and major events- intermediary to twitter and across all networks- know who shared it, with whom, what shared, impact- bult in tracking
  • World mobile- 30% holiday trafficNot used- looks awesome
  • Cool new tools for taking data stream- presto amazing graphs, insights.- real timeAnametrics- sponsor!
  • Tulip, Gephi- Open source tools for serious quants doing serious data modeling- not web analytics
  • Topic near & dear heart- Friend Jeremy Kagan- Mktgprof at Columbia B-school- few years back awesome- optimizes DM spending on Display across mulitple sources- know if paying too much- benchmarking
  • WM bought Inkiru earlier this year – predictive commerce and fraud preventionAMZ big gun in this spaceGOOGLE: prediction API- predictive commerce
  • Everyone’s mobile phone is a cash register…. Cashless society- lots of xactional data, security risks- opportunities
  • BB won UXA 2012 grand prize- terminal on a mobile appArialytics- newcome in predictive financial modeling for small investors- hedge fund commodification
  • NOT JUST KICKSTARTER AND CROWDFUNDING NOW NEW MODELS OF FUNDRAISING AND LENDING – BREAKING DECADES OF VALUATIONS- AND PEER-PEER LENDING- SUPERIOR ANALYTICS AND OTHER FORMS VALIDATION - SOCIAL PROOF
  • Take a trip on the wild side- back to the future!
  • Needs no introductionVideoEye tracking & monitoringAffect(NSA)Privacy, surveillanceLife momentsVR enhancement
  • CDN startup- reads brain waves- train and modulate- simple ribbon- Currently Nerds- Next level of educ, mood, mind control, trainingEvery thought can be recorded, controlled.
  • NUI- next wave of ux- motion, touch, proximity, voice, vision… beyond acacessibilityBD to create these systems- BD analyze outputs and improve them- new trove of data future sources
  • Google Now- android- won grand prize at this year’s UX awardsFor those w iphone- Google now Knows what want, when, gives you that info right then. Ex: weather, flight times- wihtout asking. (push not pull) Powerful, useful, scary.
  • Evolution of learning- adaptive- aggregate stats and reports- follow for a lifetime- tailored to individual- used to work for WG before news corp acquired- WG “school of one”
  • REQUISITE MENTION OF SMARTWATCH & SMART TRACKERS… DE RIGUER THIS HOLIDAY SEASON
  • Know where you and equip is- monitor without wires- continuous not once in a while- aggregate and centralize
  • Google predict flu incidence better than CDC- google searches-
  • Crowdsourced diagnostics & health recommendations- large sample sets- new treatments, efficacy
  • IBM watson “…Doctors are right in their cancer diagnosis about 50% of the time, Watson is right 90% of the time.”
  • One ex of genetic modelling and analysis- genome – disease prediction and preventionMRI imaging- sophistication grown enormously- data shared in OR – imaging assisted surgery in real-time
  • 3D modeling of weather? Sandy
  • Telematics 1.0- 5yrs back still had paper maps!
  • Sentiment analysis, interests- flashmobx
  • On-demand shared services for transportation and other needsTRACKING top benefits
  • Evs- AGGregate data across the fleet- notify for tune-ups, track car, remote monitor, Analyze & optimize
  • Michael delgaudio- frog- talk last mon on this for nycchi-
  • News this week!Genius holiday Marketing stunt or reality?
  • Robots for security. TSA 2.0? Tweezer in my luggage ?
  • As tech creators of these systems and tech early adopters- responsib to understand other side of tech curve buildingGOVT_ invented, funded internet w arpanet- universitites and military- hub still in VA for a reason
  • PALANTIR- Founded by paypal mafia peter thiel – also of founders fundPRISM- SNOWDENINQTEL- crunchbase
  • RIOT: RAPID INFO OVERLAY TECH: correlates social data, can predict where you’ll beOPERATIONS EARNEST VOICE: Fake social media accounts can influence social conversation, opinion
  • NATE SILVER- 538 BLOG – ELECTION FORECASTING
  • PROJECTS BY OBAMA- ROMNEY DID THE SAMEEMAIL MESSAGE OPTIMIZATION
  • Goes where humans cantRemotely controlledAlready in useNot safe in public- tiny bug listening, recording.
  • 80-95% accuractyvs < 50% accuracty for trained securityIncls podium for shifting weight, eyes, palm biometricsAutomated Virtual Agent for Truth Assessments in Real-Time -- or AVATAR -- kiosk.Networked, attached to retina, pjhoto, passport, fingerprint
  • Gone far beyond orwell’s greatest fantasies- and are about to go e even further. Brave new world- All powered by BD!BB IS WATCHING
  • What’s bigger than space, the final frontier?
  • End with beginning- SETI @ Home- Original BD project- search for Ets- distributed computing handle data, computations in different era– 1995 David Gedye at Berkeley
  • Let’s Rewind with some context
  • BD is not new. It’s evolution of the old.now, there’s a lots more data to analyze, breaking the limits of traditional data storage, processing and analysis- 3 VS of VOLUME, VELOCITY and VARIETY0 Coined GARTNER 2001Incl a confluence of diff data types, new sources of data not previously availableHOW MUCH? (OVERLAY)- MCKINSEY
  • “real” big data has no ux- and goes deeper than web-based analytics. It’s simply the underpinnings of data processing, storage, management, optimization and analysis to mage huge, unwieldly volumes of disparate data- Has own Celeb geeks like hilary mason
  • BD Techniques include all types of analysis we won’t be discussing here, like stochastic modellingMapreduce, pig, hadoop, sqoop, R
  • But it’s also easier with more sophisticated tools (Mapreduce, pig, hadoop, sqoop, R) and greater data format standardization and interoperabilityINFER relationsihps, patterns, dependencies- predict behaviorTAG CLOUD of a wiki
  • UX: Tangible benefit/ result of big data by leveraging insights from it
  • Analytics- middle step that uncovers insights to create those exps
  • You’ve now seen 99 amazing exps created, powered enabled by BD and BD analytics- I hope you were wowed!
  • Thanks so much to DAA, Scott and you the audience! Now time for a drink…
  • Transcript

    • 1. buzzfeed.com/tag/animated_gif
    • 2. http://www.interaxon.ca/muse/
    • 3. “…Doctors are right in their cancer diagnosis about 50% of the time, Watson is right 90% of the time.”
    • 4. “We identify, adapt, and deliver innovative technology solutions to support the missions of the Central Intelligence Agency and broader U.S. Intelligence Community.”
    • 5. http://www.fivethirtyeight.com/
    • 6.
    • 7.  