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  • 1. OWN YOUR MARKET The Local Marketing and Social Media Marketing Machine A Two-Step Program for Growing Your Business & Reputation Online
  • 2. Is your business easy to find online ?
  • 3. Are you regularly monitoring and enhancing your reputation online?
  • 4. Are you active in all the places where your target customers hang out online?
  • 5. Why not?
  • 6.
      • Truth:
      • Marketing has shifted from a one-way broadcast to a multi-point conversation
  • 7. 97% of consumers use online searches when researching products or services
  • 8. 78% of consumers trust peer recommendations
  • 9. Only 14% trust ads
  • 10.
            • The new “word of mouth” is online social media like Facebook and Twitter
  • 11. Facebook and Twitter have 700,000,000 members combined
  • 12.
    • Those members seek and make recommendations for products , services & experiences for friends & followers
  • 13. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
  • 14. You Tube is now the second largest search engine
  • 15. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
  • 16. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
  • 17. There are more than 200,000,000 blogs
  • 18. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
  • 19. Whether you know it or not, your prospects & customers are using social media
  • 20. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ?
  • 21. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
  • 22. Why are the Yellow Pages like Nursing Homes?
  • 23. They’re shockingly expensive and few people under 70 use them
  • 24. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
  • 25. Marketing online isn’t an option anymore — it’s a requirement
  • 26. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
  • 27. Marketing online is no longer just about having a Web site where people come to find your business
  • 28. It’s about going where they are online and connecting with them in those locations
  • 29. Only 26% Good news:
      • of small businesses have invested any time or effort in marketing online
  • 30. There is still time to get established before it’s too late
  • 31. How?
  • 32. Three steps: Get out there and get found Engage Follow up
  • 33. Get out there & get found Google is important but you also need to be present where your customers spend time
  • 34. Get out there & get found But it’s not “set and forget.” You need to stay fresh
  • 35.
    • S ocial media are like big grocery stores
    Get out there & get found
  • 36. Get out there & get found There’s a “sell by” date on every message -- and it’s today
  • 37. Get out there & get found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves
  • 38. Engage Once you get found , engage with your prospects on their terms .
  • 39. Engage Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel
  • 40. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges…
  • 41. Engage Build relationships Earn their trust Earn their business
  • 42. Follow Up Continue to engage & follow up
  • 43. Follow Up Continue to provide valuable information Respond to comments and questions
  • 44. Recap: Get out there and get found Engage Follow up
  • 45. What are the keys to a successful online marketing program for your business ?
  • 46. Get started right now
  • 47. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
  • 48. Do it with zero extra work on your part
  • 49. That’s where we come in .
  • 50.
    • Your Social Media Power Cluster
  • 51. Strategic keyword-rich account names Set up accounts Brand with theme and your logo
  • 52. Populate with initial content Start building “tribe” of followers, subscribers & friends Continue to engage “tribe”
  • 53. Let’s get started right now