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Presentation on swot analysis of coca cola


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  • 1. Presentation On SWOT Analysis of Coca-cola
  • 2. Cource Principal of Management Instructor Sir.Mohsin Zeb Semister Spring 2013 Section A
  • 3. M.Owais 17522 Saad Khawaja 17582 Mariam Khalid 17227 Laiba Noor 17217
  • 4. History Of Beginning Coca-Cola was Invented On May 8,1886 By Dr. John Pemberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. First Coca-Cola glass Was Sold On 5 Cents In 1886.And He Just Sold 9 Drinks Per Day First Bottle was Made In 1916.
  • 5. Industry Beverages Founded 1886 Headquarter Atlanta ,Georgia,U.S Type Centralized Company Key People Muhtar Kent Revenue US$ 48.01 Billion (2012) Operating Income US$ 9.01 Billion (2012) Employees 146,200 (Dec 2011)
  • 6. Coca-Cola`s Mission Our mission  To refresh the world...  To inspire moments of optimism and happiness...  To create value and make a difference.
  • 7. Coca-Cola’s Vision To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver.  Profit  People  Portfolio  Partners  productivity
  • 8. BOARD OF DIRECTORS Muhtar Kent Chairman of the Board and Chief Executive Officer The Coca-Cola Company Herbert A. Allen President and Chief Executive Officer Allen & Company Incorporated (a privately held investment firm)
  • 9. Ronald W. Allen Advisory Director, former Chairman of the Board, President, and Chief Executive Officer Cathleen P. Black Chairman Hearst Magazines Alexis M. Herman Chair and Chief Executive Officer New Ventures. Donald R. Keough Non-Executive Chairman Barry Diller Chairman of the Board and Chief Executive Officer Maria Elena Lagomasino Chief Executive Officer GenSpring Family Offices,
  • 10. Coca-Cola`s Revenue in 2012:
  • 11. Soft Drink Market Share
  • 12. Centralized and Decentralized Concept The Coca Cola Company is a centralized company. It makes operating the international subsidiaries more efficiently. Although there are managers in all of these facilities which will make decisions of hiring employees and local decisions, major decisions are made from headquarters.
  • 13. What is SWOT Analysis? The name says it: Strength, Weakness, Opportunity and Threat. A SWOT analysis guides you to identify the positives and negatives inside your organization (S-W) and outside of it, in the external environment (O-T). Developing a full awareness of your situation can help with both strategic planning and decision-making.
  • 14. When do we use SWOT? SWOT Analysis helps in strategic planning in following manner.  It is a source of information for strategic planning.  Builds organization’s strengths.  Reverse its weaknesses.  Maximize its response to opportunities.  Overcome organization’s threats.  It helps in identifying core competencies of the firm.  It helps in setting of objectives for strategic planning.
  • 15. SWOT Analysis Strengths The best global brand World’s largest market share. Extensive beverage distribution channel Customer loyalty. Corporate Social Responsibility (CSR)
  • 16. SWOT Analysis Weakness Sluggish Performance in North America. Focus on carbonated drinks. Dropping Sales Negative publicity. health issues
  • 17. SWOT Analysis Opportunities Introduce Energy Drinks. Increase the distributuion network Increasing demand Bottled water consumption growth. Popularize less known products
  • 18. SWOT Analysis Threats Decreasing gross profit and net profit margins Competition from PepsiCo Taxes Saturated carbonated drinks market Inflation
  • 19. Analysis of SWOT Analysis Of SWOT Focus on carbonated drinks Undiversified product portfolio Negative publicity High debt level due to acquisitions Sluggish performance in North America
  • 20. BCG MATRIX
  • 21. Corporate Level Strategy •Coca-Cola has long been committed to a product development strategy. Any Questions? •This allow Coca-Cola to penetrate existing markets with new products due to their high brand awareness. •This strategy capitalizes on Coca-Cola’s favorable trademark reputation