In 1994 Our Chairman and Founder, Ray Anderson, set us on the path to Mission Zero, that was to have no negative impact on the environment. As a Company we were naïve enough to think we could achieve mission zero, and we went for it! And that’s the key… we need to think beyond what current wisdom and technology can achieve and know that we will be able to achieve much more. Ray’s vision has literally transformed the company’s philosophy and business model . Encouraging us to re-think all of their actions, developments and innovations .
So, Truly embedding Sustainability is about zeroing your products Sustainable innovation starts with data LCA is the key tool for Sustainability It is very simple you must understand what are your impacts, where are the major impacts and then try to reduce the impacts… This is the LCA for a typical carpet tile... You can see that the majority of the impact lies within the raw materials, almost 70%. Most of the things you see in this room will be the same... So why the hell do we talk about corp sustainability.... with only 9%. So you have to manage and handle all the impacts across all the portfolio that a company sells, rather than trying to make a company more sustainable. Now other things such as a car or washing machine will see most of the impact in the use phase... But again that applies the same thinking? The key to this is that you redesign your product. And by redesigning your product you can have a major impact either by changing the raw materials or making the machine more efficient. The calculations are based on a 700 g carpet tile made with PA6.6 and InterfaceFLOR’s Graphlex® backing with the following assumptions: landfilling at end-of-life, no green energy use in the lifecycle, and a product lifetime (use) of 10 years.
If you look carefully, you will see that most of the impact across the whole life cycle comes from making one raw material… the Nylon… almost 50% So, while many focus their attention on the backing, the biggest environmental impact of a carpet tile is actually the yarn. In fact, it has around four times more impact than the backing compound. 3 ways to reduce impact of yarn.
SO our strategy focuses on our yarn… reducing the amount, increasing the recycled content and looking for an alternative.
Microtuft 50% less yarn Same performance Between hard floor and carpet Appealing to non-carpet markets Patented technique
Kelly GraingerApril 2013Morgan Sindall
The inventor of carpet tiles$1 billion USD3500 employees6 factories globally47 showroomsWho is Interface?Insert image here
Our Journey …..•88% reduction in waste sent to landfill since 1996 per unit of production• Water intake in manufacturing is down 84% since 1996 per unit of production• Total energy use down by 47% since 1996 per unit of production• Non-renewable energy is down by 64% since 1996 per unit of production• Absolute reduction of Interface GHG emissions by 32% from baseline• 31% of global energy is from renewable sources• 44% of total raw materials are recycled or bio-based materials• 99% of the products sold in Europe were manufactured in Europe
The 2 paradigm shiftOLD• Corporatesustainability• The Beauty contest• Awards, labels,CSR reports,certifications• Zero companyimpactsNEW• Productsustainability• Embedded• LCA performance• kg co2/m2• Zero product lifecycle impactsRADICAL• Systemssustainability• Services redesign• Close loop systemsradical materials• Zeroing othersby cannibalising
Embedding sustainability –Truly embedding is in your product
Sustainability at InterfaceGo Beyond is our answer tomany demands. It provides amenu of our mostsustainable products andservices, which combined,gives the best environmentalperformance.Go Beyond consist of:ReEntry – our take back scheme whichmeans ZERO waste to landfillCool Carpet – ZEROing out carbonemissions by offsetting the carbonassociated with the lifecycle of ourproductsTacTiles – an innovative glue-free wayto install flooring, cutting VOCs andwasteBiosfera – our most sustainableproduct to date – carpet made from 100% recycled nylon yarnFotosfera – our first product using bio-based nylon, derived from castor beanplants.
Which stage has the biggest Environmental impactInterface ManufacturingUse and MaintenanceRaw MaterialsEnd of Life (waste)Interface Transportation
Life Cycle AnalysisFirst step to zero out product impactsLCA. Sustainable Innovation Starts with Data.
Life Cycle AnalysisFirst step to zero out product impacts
SustainabilityWhat can we doto zero out theimpact of yarn?Reduce theamount ofyarn usedUse morerecycled yarnin thecompositionInvent anew yarn
Insert background Image hereSustainability13.2% of totalEMEAI salesin 2011 areMicrotuft productsLess is more50% less yarn
Biosfera I100% recycled yarn= zero virginToday more than 368shades of colourscontain 100%recycled nylon.
The ReEntry 2.0Breakthrough for the carpetindustryTrue recycling: yarn to yarn andbacking to backing
Many carpet tiles are replacedeven though they still havesome life left in them.We work with social enterprisesand recycling organisationsacross Europe to find new homefor used tiles.Modularity at the core of thesystem is key to achieveMission Zero.ReUse
TacTiles™ Meet LEED &BREEAM indoor air quality criteria
24Single benefit claims.Narrowly correct, misleadingin the big picture.Marketing is about strongsimple claimsSo, do you just look for a label?
Some findings from ”Sins of Greenwashing report 2010”(Source: Terra Choice, http://sinsofgreenwashing.org)
Third party verified andbased on a thoroughLCA in line with ISO14040 standards.EPDs enable customersto compare products’ingredients, energy andmaterial resourceconsumption andenvironmental impacts.We aim to have an EPDfor all our products.Engaging in full transparencythrough EPDs
Summary• Product not Corporate• Yarn…single biggest environmental impact• Recycled not Recyclable• Services… beyond just product• Transparency not Greenwash
Kelly GraingerSustainability UK & IrelandInterfacemobile: +44 7736 658488email: firstname.lastname@example.org@ kellygraingerThank you!web: www.interface.comThank You!