Outsource Communications!WELCOME!!
Communications consultant atOutsource Communications. !!Reputation architects: we helporganisations to build, strengthen a...
AND THIS IS YOU!!
IMPORTANT: I DO NOT BITE!!
Why are social media so important ?!Social media & organisations: what’s going wrong ?!Social media & organisations: how t...
Why are social media so important ?!SOCIAL MEDIA WORKSHOP!
Everybody wants to do it. Nobody knows how. Those whohave already done it, wonder why it was not better.!— Avinash Kaushik...
A group of internet-based applications that build on theideological and technological foundations of Web 2.0 andthat allow...
Social media is about people talking to each other, 24/7 andabout everything and everybody. !That means about you too (or ...
YOUR BIGGEST QUESTION!
Social media account for 22% of all time spent online!72 % is active on at least one social network!51 % of all users are ...
38 YEARS // 50 MILLION!
13 YEARS TO DO THE SAME!
INTERNET? JUST 4 YEARS!!
HE DID IT IN 2 YEARS…!
4,4 million users = 41 % of the entire population!56 minutes online a day, 133 friends on average!35 % is older than 35!FA...
LET’S PLAY A GAME…!
3 BILLION!
3 billion video’s are watched… a day!Average time spent on YouTube : 6 hours a month!Every minute 48 hours of video is add...
> 18.000.000!
An average of 200 million tweets a day !460.000 new users a day!Lady Gaga is the most followed Twitter user!TWITTER!
Social media helps people make a difference.!Positively and negatively.!#2 - IMPACT!
PUKKELPOP 2011!
Social media as an aid worker …!PUKKELPOP 2011!
Social media as a therapist…!PUKKELPOP 2011!
ANYONE IN FOR A PIZZA ?!
One small fake video… got 760.000 views in 24 hours!125.000 employees in 60 countries felt the impact!!Domino’s had to lau...
A positive approach!FLASHMOBS ARE FUNNY!
A negative approach!FLASHROBS ARE NOT!
Social media let people share positive and negativefeelings more easily and more quickly. !#3 - CONVERSATION!
EVERYBODY IS THE MEDIA!
CONVERSATION STARTERS!
IT CAN BE SIMPLE TOO…!
SOCIAL MEDIA ARE HERE!
46% of all Twitter users uses a smartphone to tweet!Facebook has over 300 million mobile users!60% of all mobile data usag...
HERE TOO…!
EVEN THERE…!
BUT NOT HERE…!
OR WERE THEY?!
YEAH, RIGHT…!
Articulate customers !Loyal customers !Satisfied customers!#5 - CUSTOMERS!
ARTICULATE CUSTOMERS!
LOYAL CUSTOMERS!
SATISFIED CUSTOMERS!
Social media’s worst practices!WHAT’S GOING WRONG?!
DON’T THINK, JUST DO…!
#1 – NOT READY!
BLOCK IT, IGNORE IT, HATE IT!
WORST POLICY EVER?!
“If you need a social media policy to tell employees whatthey can or cannot do online, your HR strategy hasfailed.” — Prof...
#2 – NO PLANNING!
#3 – NOT ENOUGH BUDGET!
#4 – TOO LITTLE SUPPORT!
#5 – TOO SELF-CONFIDENT!
#6 - MONOLOGUES!
THEY UNDERSTAND…!
#7 – TOO MUCH FOCUS!
LINKEDIN-GROUPS!
#8 – NO PATIENCE!
Social media’s best practices!HOW TO DO IT RIGHT?!
What are my goals on social media?!Who is my target audience on social media?!What is my story on social media?!What is my...
Improve the reputation of my organisation!Find new employees!Promote my products to a new audience!Improve my customer sup...
Who’s your target audience? !What social networks/tools do they use?!How do they use social media?!How mature are they?!CL...
COMPELLING CONTENT!
CORPORATE STORYTELLING!
WE DON’T HAVE A STORY…!
What’s the goal of your organisation?!What are the values of your organisation? !What’s the story that makes your company ...
The thing that makes your organisation special!The thing that makes your customers choose for you!The thing that makes you...
FOR EXAMPLE!
compelling$           Hidden&treasures&                                             Top&stories&        You$wouldn’t$belie...
A day at kindergarten…!IT’S ABOUT ADDED VALUE!
#2 – LISTEN, LISTEN, LISTEN!
SOCIAL MEDIA MONITORING!
#3 – SHARE & PARTICIPATE!
The Crème Brûlée Cart in San Francisco…!IT’S TALKING ABOUT IT!
The birth of a baby elephant!IT’S BEING PART OF IT!
#4 – BE YOURSELF!!
It’s not just what you do, it’s who you are...!#5 – BE A SOCIAL COMPANY!
I’LL TELL YOU A SECRET…!
Soon…!SOCIAL MEDIA WILL BE GONE!!
SOCIAL WILL BE EVERYWHERE!
The only social medium is the human being.The rest istechnology.” (Stefan Harzevoort)!THINK ABOUT IT…!
Before you are gone as well…!BECOME A SOCIAL COMPANY!
In your organisation!In your communication!In your board room!In your human resources!INTEGRATE SOCIAL!
61%&                       19&%&Employees as ambassadors!IT’S ABOUT TRUST!
IT’S ABOUT TRANSPARANCY!
Crowdsourcing Belgium…!IT’S ABOUT PARTICIPATION!
NikeiD lets customers be the designers…!IT’S ABOUT CO-CREATION!
Q-Music let its listeners decide…!IT’S ABOUT COLLABORATION!
IT’S ABOUT BEING SOCIAL!
QUESTIONS ? !
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
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Social media & organisations - A presentation for AmCham Belgium

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- Why are social media important?
- Social media & organisations: what's going wrong?
- Social media & organisations: how to do it right?

(presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)

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Transcript of "Social media & organisations - A presentation for AmCham Belgium"

  1. 1. Outsource Communications!WELCOME!!
  2. 2. Communications consultant atOutsource Communications. !!Reputation architects: we helporganisations to build, strengthen andprotect their reputation and brandsthrough external and internalcommunication. !!Social media believer, ex-journalist,storyteller, Apple-aficiniado, fanaticfootball fan…!!Passionate about technology & innovationand their impact on communication.!DAVY VANDEVINNE"REPUTATION ARCHITECT!
  3. 3. AND THIS IS YOU!!
  4. 4. IMPORTANT: I DO NOT BITE!!
  5. 5. Why are social media so important ?!Social media & organisations: what’s going wrong ?!Social media & organisations: how to do it right ?!SOCIAL MEDIA WORKSHOP!
  6. 6. Why are social media so important ?!SOCIAL MEDIA WORKSHOP!
  7. 7. Everybody wants to do it. Nobody knows how. Those whohave already done it, wonder why it was not better.!— Avinash Kaushik, Google Analytics Evangelist !IT’S LIKE TEENAGE SEX!
  8. 8. A group of internet-based applications that build on theideological and technological foundations of Web 2.0 andthat allow the creation and exchange of user-generatedcontent.!WIKIPEDIA.ORG!
  9. 9. Social media is about people talking to each other, 24/7 andabout everything and everybody. !That means about you too (or your organisation, productsand services).!IT’S VERY SIMPLE REALLY…!
  10. 10. YOUR BIGGEST QUESTION!
  11. 11. Social media account for 22% of all time spent online!72 % is active on at least one social network!51 % of all users are connected with brands & companies!#1 - SIZE!
  12. 12. 38 YEARS // 50 MILLION!
  13. 13. 13 YEARS TO DO THE SAME!
  14. 14. INTERNET? JUST 4 YEARS!!
  15. 15. HE DID IT IN 2 YEARS…!
  16. 16. 4,4 million users = 41 % of the entire population!56 minutes online a day, 133 friends on average!35 % is older than 35!FACEBOOK IN BELGIUM!
  17. 17. LET’S PLAY A GAME…!
  18. 18. 3 BILLION!
  19. 19. 3 billion video’s are watched… a day!Average time spent on YouTube : 6 hours a month!Every minute 48 hours of video is added!YOUTUBE!
  20. 20. > 18.000.000!
  21. 21. An average of 200 million tweets a day !460.000 new users a day!Lady Gaga is the most followed Twitter user!TWITTER!
  22. 22. Social media helps people make a difference.!Positively and negatively.!#2 - IMPACT!
  23. 23. PUKKELPOP 2011!
  24. 24. Social media as an aid worker …!PUKKELPOP 2011!
  25. 25. Social media as a therapist…!PUKKELPOP 2011!
  26. 26. ANYONE IN FOR A PIZZA ?!
  27. 27. One small fake video… got 760.000 views in 24 hours!125.000 employees in 60 countries felt the impact!!Domino’s had to launch an official apology campaign!NEGATIVE IMPACT!
  28. 28. A positive approach!FLASHMOBS ARE FUNNY!
  29. 29. A negative approach!FLASHROBS ARE NOT!
  30. 30. Social media let people share positive and negativefeelings more easily and more quickly. !#3 - CONVERSATION!
  31. 31. EVERYBODY IS THE MEDIA!
  32. 32. CONVERSATION STARTERS!
  33. 33. IT CAN BE SIMPLE TOO…!
  34. 34. #4 – OMNIPRESENT!
  35. 35. SOCIAL MEDIA ARE HERE!
  36. 36. 46% of all Twitter users uses a smartphone to tweet!Facebook has over 300 million mobile users!60% of all mobile data usage is spent on social media!AND HERE!
  37. 37. HERE TOO…!
  38. 38. EVEN THERE…!
  39. 39. BUT NOT HERE…!
  40. 40. OR WERE THEY?!
  41. 41. YEAH, RIGHT…!
  42. 42. Articulate customers !Loyal customers !Satisfied customers!#5 - CUSTOMERS!
  43. 43. ARTICULATE CUSTOMERS!
  44. 44. LOYAL CUSTOMERS!
  45. 45. SATISFIED CUSTOMERS!
  46. 46. Social media’s worst practices!WHAT’S GOING WRONG?!
  47. 47. DON’T THINK, JUST DO…!
  48. 48. #1 – NOT READY!
  49. 49. BLOCK IT, IGNORE IT, HATE IT!
  50. 50. WORST POLICY EVER?!
  51. 51. “If you need a social media policy to tell employees whatthey can or cannot do online, your HR strategy hasfailed.” — Prof. Dr. Rudy Moenaert, Expert in Marketing!SOCIAL MEDIA POLICY?!
  52. 52. #2 – NO PLANNING!
  53. 53. #3 – NOT ENOUGH BUDGET!
  54. 54. #4 – TOO LITTLE SUPPORT!
  55. 55. #5 – TOO SELF-CONFIDENT!
  56. 56. #6 - MONOLOGUES!
  57. 57. THEY UNDERSTAND…!
  58. 58. #7 – TOO MUCH FOCUS!
  59. 59. LINKEDIN-GROUPS!
  60. 60. #8 – NO PATIENCE!
  61. 61. Social media’s best practices!HOW TO DO IT RIGHT?!
  62. 62. What are my goals on social media?!Who is my target audience on social media?!What is my story on social media?!What is my added value on social media?!#1 – THINK & PLAN!
  63. 63. Improve the reputation of my organisation!Find new employees!Promote my products to a new audience!Improve my customer support!CLEAR GOALS!
  64. 64. Who’s your target audience? !What social networks/tools do they use?!How do they use social media?!How mature are they?!CLEAR TARGET AUDIENCE!
  65. 65. COMPELLING CONTENT!
  66. 66. CORPORATE STORYTELLING!
  67. 67. WE DON’T HAVE A STORY…!
  68. 68. What’s the goal of your organisation?!What are the values of your organisation? !What’s the story that makes your company special? !LET’S DO THE TEST!
  69. 69. The thing that makes your organisation special!The thing that makes your customers choose for you!The thing that makes you organisation famous!The thing that makes a difference!FIND YOUR ‘ONE THING’!
  70. 70. FOR EXAMPLE!
  71. 71. compelling$ Hidden&treasures& Top&stories& You$wouldn’t$believe$this$ Listen$up,$big$news!$ story$ Who&cares?& Must&tell& No$news$here$ Sorry,$we’re$obliged$to$tell$ reach$ IT’S ABOUT CONTENT!
  72. 72. A day at kindergarten…!IT’S ABOUT ADDED VALUE!
  73. 73. #2 – LISTEN, LISTEN, LISTEN!
  74. 74. SOCIAL MEDIA MONITORING!
  75. 75. #3 – SHARE & PARTICIPATE!
  76. 76. The Crème Brûlée Cart in San Francisco…!IT’S TALKING ABOUT IT!
  77. 77. The birth of a baby elephant!IT’S BEING PART OF IT!
  78. 78. #4 – BE YOURSELF!!
  79. 79. It’s not just what you do, it’s who you are...!#5 – BE A SOCIAL COMPANY!
  80. 80. I’LL TELL YOU A SECRET…!
  81. 81. Soon…!SOCIAL MEDIA WILL BE GONE!!
  82. 82. SOCIAL WILL BE EVERYWHERE!
  83. 83. The only social medium is the human being.The rest istechnology.” (Stefan Harzevoort)!THINK ABOUT IT…!
  84. 84. THIS IS JUST THE START…!
  85. 85. THINK ABOUT IT…!
  86. 86. Before you are gone as well…!BECOME A SOCIAL COMPANY!
  87. 87. In your organisation!In your communication!In your board room!In your human resources!INTEGRATE SOCIAL!
  88. 88. 61%& 19&%&Employees as ambassadors!IT’S ABOUT TRUST!
  89. 89. IT’S ABOUT TRANSPARANCY!
  90. 90. Crowdsourcing Belgium…!IT’S ABOUT PARTICIPATION!
  91. 91. NikeiD lets customers be the designers…!IT’S ABOUT CO-CREATION!
  92. 92. Q-Music let its listeners decide…!IT’S ABOUT COLLABORATION!
  93. 93. IT’S ABOUT BEING SOCIAL!
  94. 94. QUESTIONS ? !

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