Wear It! - Two Little Words Making a Big Difference

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Rachel Johnson, communications director for the National Safe Boating Council, presented at the 2013 International Boating and Water Safety Summit on March 25, 2013 in San Antonio, TX.

Rachel provided an update on the 2013 Wear It! campaign, focused on educating recreational boaters about the importance of life jacket wear. She included information on available resources for others to use for their own grassroots efforts and how to get more involved in the campaign on a local level.

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Wear It! - Two Little Words Making a Big Difference

  1. 1. Wear It! Two Little WordsMaking a Big Difference San Antonio, TX March 25, 2013 #IBWSS2013 #WearIt
  2. 2. Strategic Plan of theRecreational Boating Safety Program 2012-2016
  3. 3. Creating a Safety Culture
  4. 4. 2013 Wear It! Campaign – National Outreach
  5. 5. “Casting Off” PSA
  6. 6. “Casting Off” Print PSA
  7. 7. “Casting Off” Print PSA
  8. 8. NEW PSA with GEICO
  9. 9. Wear It! Campaign – State Efforts
  10. 10. Wear It! Campaign – State Efforts
  11. 11. Wear It! Campaign – State Efforts
  12. 12. Social Media - Facebook
  13. 13. Social Media– Twitter
  14. 14. Wear Your Life Jacketto Work Day
  15. 15. “Ready, Set, Wear It!” ReadySetWearIt.com Saturday, May 18, 2013  First Day of NSBW (5/18-5/24)  6,800+ participants FREE Replacement Cylinders
  16. 16. Wear It! Grassroots Efforts
  17. 17. Wear It! Additional ResourcesBoatingOrders.com
  18. 18. Measureable Results- Life jacket usage increased among those who signed the pledge immediately andcontinued at a higher level of compliance a year later. This was true for both recipients and non-recipients of free life jackets.- Participants believe the campaign was effective, regardless if they received a free life jacket ornot.
  19. 19. Saved by the Jacket (2012)110 Stories, over 370 survivorsOR: “The Coast Guard say that Hales life jacket probably saved his life, and he probably would have drown[ed] in about five minuets because the water is so cold."NJ: “McCabe stayed with his overturned kayak and was wearing his life jacket, which greatly aided in his survival.”SC: “He was saved because he had a life jacket that kept him afloat until he could be rescued by bystanders.”
  20. 20. SafeBoatingCampaign.com Rachel Johnson, Communications Director outreach@safeboatingcouncil.org

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