Wear It! - Two Little Words Making a Big Difference

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Rachel Johnson, communications director for the National Safe Boating Council, presented at the 2013 International Boating and Water Safety Summit on March 25, 2013 in San Antonio, TX. …

Rachel Johnson, communications director for the National Safe Boating Council, presented at the 2013 International Boating and Water Safety Summit on March 25, 2013 in San Antonio, TX.

Rachel provided an update on the 2013 Wear It! campaign, focused on educating recreational boaters about the importance of life jacket wear. She included information on available resources for others to use for their own grassroots efforts and how to get more involved in the campaign on a local level.

More in: Education
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Transcript

  • 1. Wear It! Two Little WordsMaking a Big Difference San Antonio, TX March 25, 2013 #IBWSS2013 #WearIt
  • 2. Strategic Plan of theRecreational Boating Safety Program 2012-2016
  • 3. Creating a Safety Culture
  • 4. 2013 Wear It! Campaign – National Outreach
  • 5. “Casting Off” PSA
  • 6. “Casting Off” Print PSA
  • 7. “Casting Off” Print PSA
  • 8. NEW PSA with GEICO
  • 9. Wear It! Campaign – State Efforts
  • 10. Wear It! Campaign – State Efforts
  • 11. Wear It! Campaign – State Efforts
  • 12. Social Media - Facebook
  • 13. Social Media– Twitter
  • 14. Wear Your Life Jacketto Work Day
  • 15. “Ready, Set, Wear It!” ReadySetWearIt.com Saturday, May 18, 2013  First Day of NSBW (5/18-5/24)  6,800+ participants FREE Replacement Cylinders
  • 16. Wear It! Grassroots Efforts
  • 17. Wear It! Additional ResourcesBoatingOrders.com
  • 18. Measureable Results- Life jacket usage increased among those who signed the pledge immediately andcontinued at a higher level of compliance a year later. This was true for both recipients and non-recipients of free life jackets.- Participants believe the campaign was effective, regardless if they received a free life jacket ornot.
  • 19. Saved by the Jacket (2012)110 Stories, over 370 survivorsOR: “The Coast Guard say that Hales life jacket probably saved his life, and he probably would have drown[ed] in about five minuets because the water is so cold."NJ: “McCabe stayed with his overturned kayak and was wearing his life jacket, which greatly aided in his survival.”SC: “He was saved because he had a life jacket that kept him afloat until he could be rescued by bystanders.”
  • 20. SafeBoatingCampaign.com Rachel Johnson, Communications Director outreach@safeboatingcouncil.org