Wear It! How You Can Get Involved - International Boating & Water Safety Summit 2014
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Wear It! How You Can Get Involved - International Boating & Water Safety Summit 2014

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Have you always wanted to get involved in the Wear It! campaign, but wasn't sure where to start? ...

Have you always wanted to get involved in the Wear It! campaign, but wasn't sure where to start?

The National Safe Boating Council presented at the 2014 International Boating and Water Safety Summit on how YOU can get involved in promote this important life-saving message.

After you review, please visit www.SafeBoatingCampaign.com or contact the NSBC for more resources and information.

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Wear It! How You Can Get Involved - International Boating & Water Safety Summit 2014 Wear It! How You Can Get Involved - International Boating & Water Safety Summit 2014 Presentation Transcript

  • Wear It!Wear It! HowHow YouYou Can GetCan Get InvolvedInvolved Nashville, Tenn.Nashville, Tenn. April 17, 2014April 17, 2014 #IBWSS214#IBWSS214 #WearIt#WearIt
  • Strategic Plan of theStrategic Plan of the Recreational Boating SafetyRecreational Boating Safety Program 2012-2016Program 2012-2016
  • Creating a Safety CultureCreating a Safety Culture
  • 20142014 Wear It! Campaign –Wear It! Campaign – National OutreachNational Outreach
  • 20142014 Wear It! Campaign –Wear It! Campaign – National OutreachNational Outreach
  • ““Casting Off” PSACasting Off” PSA
  • 2014 Wear It! PSA2014 Wear It! PSA
  • Wear It! Campaign –Wear It! Campaign – State EffortsState Efforts
  • Wear It! CampaignWear It! Campaign
  • Wear It! Grassroots EffortsWear It! Grassroots Efforts
  • BoatingOrders.com Wear It! Additional ResourcesWear It! Additional Resources
  • Social Media - FacebookSocial Media - Facebook
  • Social Media - FacebookSocial Media - Facebook
  • SocialSocial Media –Media – TwitterTwitter
  • Social Media – TwitterSocial Media – Twitter
  • Social Media - TwitterSocial Media - Twitter
  • Wear YourWear Your Life Jacket toLife Jacket to Work DayWork Day
  • ““Ready, Set, Wear It!”Ready, Set, Wear It!” Life Jacket World Record DayLife Jacket World Record Day  ReadySetWearIt.com  Saturday, May 17, 2014  First Day of NSBW (5/17-5/23)  12,000+ participants
  • “…the power to make a better world”
  • - Life jacket wear is significantly higher in medium and high campaign activity locations than in locations with no campaign activity. - Almost all boaters who have signed the “Wear It!” pledge indicate they have changed their approach to boating safety or, if not, they [continue to] “always” wear their life jacket. In 2013: 678 surveys were completed and returned for processing from more than 25 different bodies of water in eight different states. - 327 from locations that have had no Wear It! campaign activity - 199 from locations that have had a medium level of campaign activity - 152 from locations that have had a high level of campaign activity
  • Saved by the JacketSaved by the Jacket 110 Stories, over 370 survivors in 2012 131 stories, over 335 survivors in 2013 FL: “The two men had flares, a VHF-radio, flashlights and were wearing life jackets, which made the rescue much easier in pitch black conditions.” WA: The life jackets probably saved the two people’s lives. "In this situation that definitely did make a difference.”
  • Rachel Johnson, Executive Director RJohnson@safeboatingcouncil.org SafeBoatingCampaign.comSafeBoatingCampaign.com Yalda Moslehian, Communications Coordinator YMoslehian@safeboatingcouncil.org