"Wear It!" Campaign Update - General Membership Mtg, Fall 2011
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"Wear It!" Campaign Update - General Membership Mtg, Fall 2011

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The National Safe Boating Council updates its members on the North American Safe Boating Campaign ("Wear It!") at its General Board Meeting held in Milwaukee, WI.

The National Safe Boating Council updates its members on the North American Safe Boating Campaign ("Wear It!") at its General Board Meeting held in Milwaukee, WI.

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"Wear It!" Campaign Update - General Membership Mtg, Fall 2011 "Wear It!" Campaign Update - General Membership Mtg, Fall 2011 Presentation Transcript

  • National Safe Boating Council
    General Membership Meeting
    Sunday, September 11, 2011
  • North American Safe Boating Campaign “Wear It!”
    National Safe Boating Council
    General Membership Meeting
    Sunday, September 11, 2011
  • USCG Accident Statistics
  • 2011 National Outreach
    Public Service Announcement: Gold-Medalist Mark Spitz
    Media Relations Summary
    Placed a total of 1,231 articles and online media hits
    Reached a potential audience of more than 153.6 million
    Distributed five search engine optimized press releases
  • 2011 National Outreach
    Magnetic Postcard
    Press Kit
    Campaign Mailer
    Lenticular Postcard
  • 2011 National Outreach
  • 2011 National Outreach
    Safe Summer Campaign Contest
    B-Roll Footage
  • The Power of Social Media
  • “Ready, Set, Inflate!”
    1,685 Participants (531 more than 2010)
    1,191 Inflatable Life Jackets (31 more than 2010)
    494 Inherently Buoyant Life Jackets
    99 Events
    • 87 Events in the US - 1 Event in Brazil
    • 8 Events in Canada - 1 Event in Japan
    • 1 Event in Australia - 1 Event in the UK
  • 2011 State-Targeted Campaigns
    “Wear It MI!” – 3rd year
    “Wear It NY!” – 2nd year
    “Wear It WA!” – 1st year
  • 2011 State-Targeted Campaigns
  • 2012: Looking Ahead
    National Effort
    Saved by the Jacket Stories
    New PSA Concepts being developed
    State-Targeted Efforts
    No longer will have 3 targeted states
    Offer “Wear It!” resources based on Application
  • Rachel Johnson, Communications Director
    (703) 361-4294 / outreach@safeboatingcouncil.org
  • National Safe Boating Council
    General Membership Meeting
    Sunday, September 11, 2011