"Wear It!" Campaign Update - General Membership Mtg, Fall 2011
Upcoming SlideShare
Loading in...5
×
 

"Wear It!" Campaign Update - General Membership Mtg, Fall 2011

on

  • 601 views

The National Safe Boating Council updates its members on the North American Safe Boating Campaign ("Wear It!") at its General Board Meeting held in Milwaukee, WI.

The National Safe Boating Council updates its members on the North American Safe Boating Campaign ("Wear It!") at its General Board Meeting held in Milwaukee, WI.

Statistics

Views

Total Views
601
Views on SlideShare
597
Embed Views
4

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 4

http://paper.li 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    "Wear It!" Campaign Update - General Membership Mtg, Fall 2011 "Wear It!" Campaign Update - General Membership Mtg, Fall 2011 Presentation Transcript

    • National Safe Boating Council
      General Membership Meeting
      Sunday, September 11, 2011
    • North American Safe Boating Campaign “Wear It!”
      National Safe Boating Council
      General Membership Meeting
      Sunday, September 11, 2011
    • USCG Accident Statistics
    • 2011 National Outreach
      Public Service Announcement: Gold-Medalist Mark Spitz
      Media Relations Summary
      Placed a total of 1,231 articles and online media hits
      Reached a potential audience of more than 153.6 million
      Distributed five search engine optimized press releases
    • 2011 National Outreach
      Magnetic Postcard
      Press Kit
      Campaign Mailer
      Lenticular Postcard
    • 2011 National Outreach
    • 2011 National Outreach
      Safe Summer Campaign Contest
      B-Roll Footage
    • The Power of Social Media
    • “Ready, Set, Inflate!”
      1,685 Participants (531 more than 2010)
      1,191 Inflatable Life Jackets (31 more than 2010)
      494 Inherently Buoyant Life Jackets
      99 Events
      • 87 Events in the US - 1 Event in Brazil
      • 8 Events in Canada - 1 Event in Japan
      • 1 Event in Australia - 1 Event in the UK
    • 2011 State-Targeted Campaigns
      “Wear It MI!” – 3rd year
      “Wear It NY!” – 2nd year
      “Wear It WA!” – 1st year
    • 2011 State-Targeted Campaigns
    • 2012: Looking Ahead
      National Effort
      Saved by the Jacket Stories
      New PSA Concepts being developed
      State-Targeted Efforts
      No longer will have 3 targeted states
      Offer “Wear It!” resources based on Application
    • Rachel Johnson, Communications Director
      (703) 361-4294 / outreach@safeboatingcouncil.org
    • National Safe Boating Council
      General Membership Meeting
      Sunday, September 11, 2011