“Wear It!” and Paddlesports: Creating a Safety Culture<br />National Safe Boating Council <br />ACA Conference<br />Friday...
USCG Accident Statistics<br />- Steady increase in canoe/kayak deaths and drownings since 2005<br />
2011 National Outreach<br />Public Service Announcement: Gold-Medalist Mark Spitz<br />Media Relations Summary<br />Placed...
2011 National Outreach<br />Magnetic Postcard<br />Press Kit<br />Campaign Mailer<br />Lenticular Postcard<br />
2011 National Outreach<br />
2011 National Outreach<br />Safe Summer Campaign Contest<br />B-Roll Footage<br />
The Power of Social Media<br />
1,685 Participants (531 more than 2010)<br />1,191 Inflatable Life Jackets (31 more than 2010)<br />494 Inherently Buoyant...
 8 Events in Canada		- 1 Event in Japan
 1 Event in Australia		- 1 Event in the UK</li></ul>“Ready, Set, Inflate!”<br />
2011 State-Targeted Campaigns<br />“Wear It MI!” – 3rd year<br />“Wear It NY!” – 2nd year<br />“Wear It WA!” – 1st year<br />
2011 State-Targeted Campaigns<br />
NSBC Partnership with ACA<br />
Campaign Resources<br />
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"Wear It!" and Paddlesports: Creating a Safety Culture (2011)

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"Wear It!" and Paddlesports: Creating a Safety Culture was presented by National Safe Boating Council (NSBC) Executive Director at the 2011 American Canoe Association (ACA) Paddlesports Conference on September 30, 2011 in Louisville, KY.

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"Wear It!" and Paddlesports: Creating a Safety Culture (2011)

  1. 1. “Wear It!” and Paddlesports: Creating a Safety Culture<br />National Safe Boating Council <br />ACA Conference<br />Friday, October 30, 2011<br />
  2. 2. USCG Accident Statistics<br />- Steady increase in canoe/kayak deaths and drownings since 2005<br />
  3. 3. 2011 National Outreach<br />Public Service Announcement: Gold-Medalist Mark Spitz<br />Media Relations Summary<br />Placed a total of 1,231 articles and online media hits<br />Reached a potential audience of more than 153.6 million<br />Distributed five search engine optimized press releases<br />
  4. 4. 2011 National Outreach<br />Magnetic Postcard<br />Press Kit<br />Campaign Mailer<br />Lenticular Postcard<br />
  5. 5. 2011 National Outreach<br />
  6. 6. 2011 National Outreach<br />Safe Summer Campaign Contest<br />B-Roll Footage<br />
  7. 7.
  8. 8. The Power of Social Media<br />
  9. 9. 1,685 Participants (531 more than 2010)<br />1,191 Inflatable Life Jackets (31 more than 2010)<br />494 Inherently Buoyant Life Jackets<br />99 Events<br /><ul><li> 87 Events in the US - 1 Event in Brazil
  10. 10. 8 Events in Canada - 1 Event in Japan
  11. 11. 1 Event in Australia - 1 Event in the UK</li></ul>“Ready, Set, Inflate!”<br />
  12. 12. 2011 State-Targeted Campaigns<br />“Wear It MI!” – 3rd year<br />“Wear It NY!” – 2nd year<br />“Wear It WA!” – 1st year<br />
  13. 13. 2011 State-Targeted Campaigns<br />
  14. 14. NSBC Partnership with ACA<br />
  15. 15. Campaign Resources<br />
  16. 16. 2012: Looking Ahead<br />National Effort<br />Saved by the Jacket Stories<br />New PSA Concepts being developed<br />State-Targeted Efforts<br />No longer will have 3 targeted states<br />Offer “Wear It!” resources based on Application<br />
  17. 17. Virgil Chambers, Executive Director, NSBC<br />(703) 361-4294 / nsbcdirect@safeboatingcouncil.org<br />
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