"Wear It!" 2011 IBWSS Presentation


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The "Wear It!" campaign presented at the 2011 IBWSS (Summit) in Savannah, GA on Monday, March 7.

The presentation hit on the highlights of the 2011 campaign and the resources that are available through the campaign.

For more information on "Wear It!", visit www.SafeBoatingCampaign.com or e-mail outreach@safeboatingcouncil.org.

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"Wear It!" 2011 IBWSS Presentation

  1. 1. The “Wear It!” Campaign: Shaping the Future of Safer Boating Rachel Burkholder, Communications Director National Safe Boating Council IBWSS – March 7, 2011
  2. 2. USCG Accident Statistics - 2009 In 2009, the number of boating accidents decreased (-59) from 2008. The number of deaths (+27), drownings (+33), injuries (+27), and property damage increased from 2008.
  3. 3. USCG Accident Statistics - 2009 Over 75% of all fatal boating accident victims drowned in 2009. Of those who drowned, 84% were not wearing a life jacket. 70% of those who drowned were on boats less than 21 feet in length.
  4. 4. USCG Strategic Plan (2012 – 2016) <ul><li>Objective 2: Deliver Effective Boating Safety Outreach </li></ul><ul><li>Objective 4: Life Jacket Wear </li></ul>
  5. 5. National Campaign: Overview <ul><li>Print Advertising: </li></ul><ul><ul><li>Sea Kayaker Magazine, Blue Water Sailing, Soundings Trade Only, Maine Coastal News and a banner advertisement in Marina Dock Age </li></ul></ul><ul><li>Print Resources: </li></ul><ul><ul><li>2011 Press Kit </li></ul></ul><ul><ul><li>Magnetic Postcard </li></ul></ul><ul><ul><li>Talking Points </li></ul></ul><ul><li>E-Newsletter: </li></ul><ul><ul><li>Developed and finalized the 2011 electronic newsletter template </li></ul></ul><ul><ul><li>Updated the mailing list of more than 750 contacts </li></ul></ul>
  6. 6. National Campaign: PSAs
  7. 7. National Campaign: PSAs <ul><li>Concept for 2011 PSA </li></ul><ul><ul><li>The Myth: “I’m a Good Swimmer” </li></ul></ul><ul><ul><li>The Fact: This Public Service Announcement </li></ul></ul><ul><li>Secured National Spokesperson </li></ul><ul><ul><ul><li>Olympic Swimmer Mark Spitz </li></ul></ul></ul>
  8. 8. Be A Survivor: Wear It! <ul><li>“ Be a Survivor: Wear It!” Contest </li></ul><ul><ul><li>Developing a re-launch campaign for the contest </li></ul></ul><ul><ul><li>Incorporating interactive features aimed at gathering personal stories of boaters who have been impacted by wearing a life jacket </li></ul></ul><ul><ul><li>Contest will run from May 21 – September 5, 2011 </li></ul></ul>
  9. 9. “ Wear It!” Targeted Campaigns <ul><li>“ Wear It Michigan!” </li></ul><ul><ul><li>3 rd year as targeted state </li></ul></ul><ul><li>“ Wear It New York!” </li></ul><ul><ul><li>2 nd year as targeted state </li></ul></ul><ul><li>“ Wear It Washington!” </li></ul><ul><ul><li>1 st year as targeted state </li></ul></ul><ul><ul><li>Ranked 8 th in the US for fatalities (22) </li></ul></ul><ul><ul><li>Ranked 6 th in the US for drownings (20) </li></ul></ul>
  10. 10. NSBW and “Ready, Set, Inflate!” <ul><li>National Safe Boating Week (NSBW) 2011 </li></ul><ul><ul><li>May 21 – 27, 2011 </li></ul></ul><ul><ul><li>Events being held nationwide </li></ul></ul><ul><li>“ Ready, Set, Inflate!” </li></ul><ul><ul><li>Saturday, May 21, 2011 (Kick-Off of NSBW) </li></ul></ul><ul><ul><li>Changes from 2010: </li></ul></ul><ul><ul><ul><li>Encouraging day-long event </li></ul></ul></ul><ul><ul><ul><li>Including ALL life jacket types (in two separate tallies) </li></ul></ul></ul><ul><ul><ul><li>Oral Inflation of life jackets </li></ul></ul></ul>
  11. 11. “ Fish with a Pro” Contest <ul><li>Contest started in Tennessee, California in 2009, available nationally in 2011 </li></ul><ul><li>Done in partnership with the Professional Anglers Association (PAA) and state fishing clubs </li></ul><ul><li>Low cost way for states to reach out to dedicated anglers </li></ul><ul><li>States have access to resident BASS and FLW touring pros who will help promote the state boating program </li></ul>
  12. 12. Campaign Resources <ul><li>SafeBoatingCampaign.com </li></ul><ul><ul><li>Digital Resources </li></ul></ul><ul><ul><li>PSAs (free customization) </li></ul></ul><ul><ul><li>Free Custom Logos </li></ul></ul><ul><li>BoatingOrders.com </li></ul><ul><ul><li>Free Resources </li></ul></ul><ul><ul><ul><li>Over 20 items available </li></ul></ul></ul><ul><ul><ul><li>Brochures, stickers, DVDs, posters </li></ul></ul></ul><ul><ul><li>Paid Resources </li></ul></ul><ul><ul><ul><li>Banners, Signs </li></ul></ul></ul><ul><ul><ul><li>Stencil Kits </li></ul></ul></ul><ul><ul><ul><li>Inflatable Life Jacket Education Kit </li></ul></ul></ul>
  13. 13. <ul><li>Rachel Burkholder, NSBC </li></ul><ul><li>[email_address] </li></ul><ul><li>(703) 361-4294 / (703) 789-2731 </li></ul>