Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers
Upcoming SlideShare
Loading in...5
×
 

Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers

on

  • 581 views

Presented at the 2011 PFDMA Confere

Presented at the 2011 PFDMA Confere

Statistics

Views

Total Views
581
Views on SlideShare
581
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers Presentation Transcript

  • Strengthening Relationships: The NSBC and its Continuing Efforts with Manufacturers PFDMA Conference Tuesday, June 28, 2011 Fred Messmann, Deputy Director Rachel Johnson, Communications Director
  • The National Safe Boating Council
    • NSBC’s Mission: To enhance the safety of the recreational boating experience through:
      • Education
      • Outreach
      • Training
  • NSBC Training
    • Instructor Training Course
      • Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses
      • Focuses on teaching techniques and interactive methods
    • Close-Quarters Boat Handling Course
      • Defensive boat handling instructor course
      • Focuses on maneuvers and techniques
  • North American Safe Boating Campaign (“Wear It!”)
    • Goal: reduce recreational boating casualties based on the Strategic Plan of the National Recreational Boating Safety Program 2012-2016.
      • Objective 2. Boating Safety Outreach
      • Objective 4. Life Jacket Wear
  • Recreational Boating Statistics (2010)
    • Key Items:
    • 672 Fatalities LOWEST in recorded history!
    • Almost three-fourths of all fatal boating accident victims drowned, and
    • of those, eighty-eight (88) percent were not reported as wearing a life
    • jacket.
    • Only nine (9) percent of deaths occurred on boats where the operator
    • had received boating safety instruction.
    2009 2010 Results Fatalities 736 672 6.9% Decrease Drownings 543 484 5.1% Decrease Accidents 4,730 4,604 2.66% Decrease Injuries 3,358 3,153 6.10% Decrease Registered Vessels 12,721,541 12,438,926 2.2% Decrease
  • “ Wear It!” National Outreach
    • Advertising Efforts
      • Media Buy (Radio, TV, Print)
      • Public Service Announcement
    • Support for States, Organizations, etc.
      • Outreach to all 50 States
        • Campaign Mailer
        • Postcards
        • Press Kit
      • Free/Paid Resources
  • “ Wear It!” National Outreach
    • 2011 – Public Service Announcement
      • Gold Medalist Mark Spitz
      • “ I’m a Good Swimmer, but…”
  • “ Wear It!” State-Targeted Effort
    • Began with “Wear It California!” in 2007
      • Life jacket wear increased from 6.2% to 12.2% on Delta
    • “ Wear It Michigan!” – 3 rd Year
    • “ Wear It New York!” – 2 nd Year
    • “ Wear It Washington!” – 1 st Year
  • “ Ready, Set, Inflate!”
    • Goal for 2011:
      • Increase Education and
      • Outreach
      • Beat 2010 record of
      • 1,154
    • 2011 Results:
      • Participants - 1,685 (531 more than last year)
      • Inflatable Life Jackets - 1,191 (37 more than last year)
      • Total Number of Inherently Buoyant Life Jackets - 494 (including 13 dogs)
  • “ Ready, Set, Inflate!”
  • “ Ready, Set, Inflate!”
  • “ Ready, Set, Inflate!”
  • The NSBC and Manufacturers
    • Life Jacket Manufacturers
      • Mustang Survival (Boating Safety Sidekicks)
      • Revere Supply Company
      • Takashina
      • … etc!
    • Cylinder Manufacturers
      • iSi Components
      • Leland Supply
      • Company
      • Halkey-Roberts
  •  
  • The NSBC and Manufacturers
  •  
  • NSBC “Point of Safe” (Sale) Fast Track Grant
    • USACE Mandatory Life Jacket Study
      • Pine Flat Lake – east of Fresno, CA
      • Millerton – north of Fresno - Control Lake for study
      • JSI measured last year (2010)
      • USACE nor USCG actually measuring difference between “sales” last year versus this year
      • NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
  •  
  • Point of Sale: Mannequin Display
    • Fred Messmann
    • [email_address]
    • (703) 789-2730
    Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731 www.SafeBoatingCouncil.org www.SafeBoatingCampaign.com