• Like
Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers

  • 433 views
Published

Presented at the 2011 PFDMA Confere

Presented at the 2011 PFDMA Confere

Published in Sports , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
433
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Strengthening Relationships: The NSBC and its Continuing Efforts with Manufacturers PFDMA Conference Tuesday, June 28, 2011 Fred Messmann, Deputy Director Rachel Johnson, Communications Director
  • 2. The National Safe Boating Council
    • NSBC’s Mission: To enhance the safety of the recreational boating experience through:
      • Education
      • Outreach
      • Training
  • 3. NSBC Training
    • Instructor Training Course
      • Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses
      • Focuses on teaching techniques and interactive methods
    • Close-Quarters Boat Handling Course
      • Defensive boat handling instructor course
      • Focuses on maneuvers and techniques
  • 4. North American Safe Boating Campaign (“Wear It!”)
    • Goal: reduce recreational boating casualties based on the Strategic Plan of the National Recreational Boating Safety Program 2012-2016.
      • Objective 2. Boating Safety Outreach
      • Objective 4. Life Jacket Wear
  • 5. Recreational Boating Statistics (2010)
    • Key Items:
    • 672 Fatalities LOWEST in recorded history!
    • Almost three-fourths of all fatal boating accident victims drowned, and
    • of those, eighty-eight (88) percent were not reported as wearing a life
    • jacket.
    • Only nine (9) percent of deaths occurred on boats where the operator
    • had received boating safety instruction.
    2009 2010 Results Fatalities 736 672 6.9% Decrease Drownings 543 484 5.1% Decrease Accidents 4,730 4,604 2.66% Decrease Injuries 3,358 3,153 6.10% Decrease Registered Vessels 12,721,541 12,438,926 2.2% Decrease
  • 6. “ Wear It!” National Outreach
    • Advertising Efforts
      • Media Buy (Radio, TV, Print)
      • Public Service Announcement
    • Support for States, Organizations, etc.
      • Outreach to all 50 States
        • Campaign Mailer
        • Postcards
        • Press Kit
      • Free/Paid Resources
  • 7. “ Wear It!” National Outreach
    • 2011 – Public Service Announcement
      • Gold Medalist Mark Spitz
      • “ I’m a Good Swimmer, but…”
  • 8. “ Wear It!” State-Targeted Effort
    • Began with “Wear It California!” in 2007
      • Life jacket wear increased from 6.2% to 12.2% on Delta
    • “ Wear It Michigan!” – 3 rd Year
    • “ Wear It New York!” – 2 nd Year
    • “ Wear It Washington!” – 1 st Year
  • 9. “ Ready, Set, Inflate!”
    • Goal for 2011:
      • Increase Education and
      • Outreach
      • Beat 2010 record of
      • 1,154
    • 2011 Results:
      • Participants - 1,685 (531 more than last year)
      • Inflatable Life Jackets - 1,191 (37 more than last year)
      • Total Number of Inherently Buoyant Life Jackets - 494 (including 13 dogs)
  • 10. “ Ready, Set, Inflate!”
  • 11. “ Ready, Set, Inflate!”
  • 12. “ Ready, Set, Inflate!”
  • 13. The NSBC and Manufacturers
    • Life Jacket Manufacturers
      • Mustang Survival (Boating Safety Sidekicks)
      • Revere Supply Company
      • Takashina
      • … etc!
    • Cylinder Manufacturers
      • iSi Components
      • Leland Supply
      • Company
      • Halkey-Roberts
  • 14.  
  • 15. The NSBC and Manufacturers
  • 16.  
  • 17. NSBC “Point of Safe” (Sale) Fast Track Grant
    • USACE Mandatory Life Jacket Study
      • Pine Flat Lake – east of Fresno, CA
      • Millerton – north of Fresno - Control Lake for study
      • JSI measured last year (2010)
      • USACE nor USCG actually measuring difference between “sales” last year versus this year
      • NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
  • 18.  
  • 19. Point of Sale: Mannequin Display
  • 20.
    • Fred Messmann
    • [email_address]
    • (703) 789-2730
    Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731 www.SafeBoatingCouncil.org www.SafeBoatingCampaign.com