Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers
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Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers

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Presented at the 2011 PFDMA Confere

Presented at the 2011 PFDMA Confere

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    Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers Strengthening Relationships: the NSBC and its Continuing Efforts with Manufacturers Presentation Transcript

    • Strengthening Relationships: The NSBC and its Continuing Efforts with Manufacturers PFDMA Conference Tuesday, June 28, 2011 Fred Messmann, Deputy Director Rachel Johnson, Communications Director
    • The National Safe Boating Council
      • NSBC’s Mission: To enhance the safety of the recreational boating experience through:
        • Education
        • Outreach
        • Training
    • NSBC Training
      • Instructor Training Course
        • Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses
        • Focuses on teaching techniques and interactive methods
      • Close-Quarters Boat Handling Course
        • Defensive boat handling instructor course
        • Focuses on maneuvers and techniques
    • North American Safe Boating Campaign (“Wear It!”)
      • Goal: reduce recreational boating casualties based on the Strategic Plan of the National Recreational Boating Safety Program 2012-2016.
        • Objective 2. Boating Safety Outreach
        • Objective 4. Life Jacket Wear
    • Recreational Boating Statistics (2010)
      • Key Items:
      • 672 Fatalities LOWEST in recorded history!
      • Almost three-fourths of all fatal boating accident victims drowned, and
      • of those, eighty-eight (88) percent were not reported as wearing a life
      • jacket.
      • Only nine (9) percent of deaths occurred on boats where the operator
      • had received boating safety instruction.
      2009 2010 Results Fatalities 736 672 6.9% Decrease Drownings 543 484 5.1% Decrease Accidents 4,730 4,604 2.66% Decrease Injuries 3,358 3,153 6.10% Decrease Registered Vessels 12,721,541 12,438,926 2.2% Decrease
    • “ Wear It!” National Outreach
      • Advertising Efforts
        • Media Buy (Radio, TV, Print)
        • Public Service Announcement
      • Support for States, Organizations, etc.
        • Outreach to all 50 States
          • Campaign Mailer
          • Postcards
          • Press Kit
        • Free/Paid Resources
    • “ Wear It!” National Outreach
      • 2011 – Public Service Announcement
        • Gold Medalist Mark Spitz
        • “ I’m a Good Swimmer, but…”
    • “ Wear It!” State-Targeted Effort
      • Began with “Wear It California!” in 2007
        • Life jacket wear increased from 6.2% to 12.2% on Delta
      • “ Wear It Michigan!” – 3 rd Year
      • “ Wear It New York!” – 2 nd Year
      • “ Wear It Washington!” – 1 st Year
    • “ Ready, Set, Inflate!”
      • Goal for 2011:
        • Increase Education and
        • Outreach
        • Beat 2010 record of
        • 1,154
      • 2011 Results:
        • Participants - 1,685 (531 more than last year)
        • Inflatable Life Jackets - 1,191 (37 more than last year)
        • Total Number of Inherently Buoyant Life Jackets - 494 (including 13 dogs)
    • “ Ready, Set, Inflate!”
    • “ Ready, Set, Inflate!”
    • “ Ready, Set, Inflate!”
    • The NSBC and Manufacturers
      • Life Jacket Manufacturers
        • Mustang Survival (Boating Safety Sidekicks)
        • Revere Supply Company
        • Takashina
        • … etc!
      • Cylinder Manufacturers
        • iSi Components
        • Leland Supply
        • Company
        • Halkey-Roberts
    •  
    • The NSBC and Manufacturers
    •  
    • NSBC “Point of Safe” (Sale) Fast Track Grant
      • USACE Mandatory Life Jacket Study
        • Pine Flat Lake – east of Fresno, CA
        • Millerton – north of Fresno - Control Lake for study
        • JSI measured last year (2010)
        • USACE nor USCG actually measuring difference between “sales” last year versus this year
        • NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
    •  
    • Point of Sale: Mannequin Display
      • Fred Messmann
      • [email_address]
      • (703) 789-2730
      Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731 www.SafeBoatingCouncil.org www.SafeBoatingCampaign.com