Making a Difference: You and the “Wear It!” Campaign
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Making a Difference: You and the “Wear It!” Campaign

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The "Wear It!" Campaign presented at the 2012 International Boating and Water Safety Summit in San Diego, CA on how others can use the campaign for their own outreach efforts.

The "Wear It!" Campaign presented at the 2012 International Boating and Water Safety Summit in San Diego, CA on how others can use the campaign for their own outreach efforts.

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Making a Difference: You and the “Wear It!” Campaign Making a Difference: You and the “Wear It!” Campaign Presentation Transcript

  • Rachel Johnson, Communications Director National Safe Boating Council March 5, 2012
  • Strategic Plan of the National RecreationalBoating Safety Program (2012 – 2016):• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to Effective Grant Products
  • - 2012 Press Kit - Magnetic Postcard- Campaign Mailer - Lenticular Postcard
  • • Will be available beginning April 2012• All previous Public Service Announcements (PSAs) available at SafeBoatingCampaign.com
  • • Free Resources Now Available• Paid Resources Available Year Round
  • • Name Change to “Ready, Set, Wear It!”• “Wear Your Life Jacket to Work” Day – Friday, May 18 • Saturday, May 19, 2012 (first day of NSBW) • Record to Beat? 1,685 from 2011 • www.ReadySetWearIt.com
  • • 2012 “Wear It!” Application for Support/Funding• 32 Applications Received• $24,000 in resources/funding
  • Rachel Johnson, Communications Director National Safe Boating Council (703) 361-4294 outreach@safeboatingcouncil.org Facebook.com/SafeBoatCampaign Twitter.com/BoatingCampaign YouTube.com/OutreachNSBC