Making a Difference: You and the “Wear It!” Campaign

Rachel Johnson, Communications Director National Safe Boating Council March 5, 2012

Strategic Plan of the National RecreationalBoating Safety Program (2012 – 2016):• Objective 2: Boating Safety Outreach• Objective 4: Life Jacket Wear• Strategy 11.2: Provide Public Access to Effective Grant Products

- 2012 Press Kit - Magnetic Postcard- Campaign Mailer - Lenticular Postcard

• Will be available beginning April 2012• All previous Public Service Announcements (PSAs) available at SafeBoatingCampaign.com

• Free Resources Now Available• Paid Resources Available Year Round

• Name Change to “Ready, Set, Wear It!”• “Wear Your Life Jacket to Work” Day – Friday, May 18 • Saturday, May 19, 2012 (first day of NSBW) • Record to Beat? 1,685 from 2011 • www.ReadySetWearIt.com

• 2012 “Wear It!” Application for Support/Funding• 32 Applications Received• $24,000 in resources/funding

Rachel Johnson, Communications Director National Safe Boating Council (703) 361-4294 outreach@safeboatingcouncil.org Facebook.com/SafeBoatCampaign Twitter.com/BoatingCampaign YouTube.com/OutreachNSBC

Making a Difference: You and the “Wear It!” Campaign

by National Safe Boating Council

Accessibility

Categories

Upload Details

Usage Rights

Statistics