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CSBC Symposium 2010

CSBC Symposium 2010



The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please ...

The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com



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    CSBC Symposium 2010 CSBC Symposium 2010 Presentation Transcript

    • NSBC “Wear It!” and “Ready, Set, Inflate”:Changing the Future of Safer Boating
      CSBC Symposium
      Montreal, Quebec
      Friday, September 24, 2010
    • National Safe Boating Council
      The NSBC’s mission is to be the foremost coalition to advance and promote a safer recreational boating experience through education, outreach and training.
      The NSBC provides safe boating materials, resources, tools, creative messages, training of instructors, education, and leads the annual safe boating awareness campaign (“Wear It!”).
    • NSBC Training Courses
      Instructor Training Course
      Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses to recreational boaters nationwide
      Close Quarters Boat Control Course (On the Water)
      Defensive boat handling instructor course which focuses on maneuvers and techniques
      Designed for the professional occupational boat operator
      By training instructors, these individuals will be able to train others in the boating community
    • 2009 USCG Statistics: Key Findings
      Deaths: 736 vs. 709 (in 2008) = 3.81% increase
      Drownings: 543 vs. 510 (in 2008) = 6.5% increase
      Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease
      Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
      Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.
    • USCG Strategic Plan
      The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:
      Objective 2. Awareness of Safe Boating Practices
      Objective 4. Life Jacket Wear
      The Campaign also indirectly supports many other components of the USCG’s Strategic Plan
    • The North American Safe Boating Campaign (“Wear It!”)
      Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods
      Traditional: Public Service Announcement
    • “Wear It!”
      Traditional Outreach Methods:
      Press Releases
      Distributed six search engine optimized press releases
      Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council
      Media Buy/Earned Media Coverage
      Placed a total of 998 print, radio, television and online media hits
      Reached a potential audience of more than 287 million
    • “Wear It!”
      “Non-Traditional” Outreach Methods:
      The Life Jacket Safety Dance (via Facebook Connect)
    • “Be a Survivor: Wear It!”
      8/4/2010: Lake Mohave, NV
      9/4/2010: Off the coast of LA
    • “Be a Survivor: Wear It!”
    • 2010 National Tiger Team Meeting
      Held in Arlington, VA on Monday, August 16, 2010
      27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance
      Focus of the Meeting:
      Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign
      Life Jacket Trends and how they relate to the “Wear It!” Campaign
      USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”
    • Inflatable Life Jacket World Record Day “Ready, Set, Inflate!”
      Inflatable Life Jacket World Record Day
      Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT
      Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety
      User-friendly format for
      Event Organizers/Media/
      Educational Component:
      Join an Event/Organize an
      Media Section
      Videos/Photo Galleries
      RESOURCES for Event
    • “Ready, Set, Inflate!”
      • 1,154 participants; 3 dogs in inflatable life jackets
      • 29 US States, 1 US Territory, and 2 Washington D.C. locations
      • 13 Canadian locations totaling 203 participants
      • USA Media Outreach Efforts:
      • Two Press Releases were published over 290 times garnering a total of more than 15.1 million impressions
      • Media pick-up on television, print, radio on the day of the event
      • Update: July 30, 2010 – 415 participants in Sydney, Australia
    • Why is “Ready, Set, Inflate” So Revolutionary?
      What did all of the videos
      have in common?
      Introducing boaters to
      life jackets
      Yearly maintenance check
      We can always strive to beat the record next year (Saturday, May 21, 2011!)
      - National Safe Boating Week 2011 (May 21 – 27)
    • Recognition for “Ready, Set, Inflate!”
      Media pick-up across the country
      Oregon State Marine Board
    • Recognition for “Ready, Set, Inflate!”
      Universal Record Data Base (URDB.org)
    • Inflatable Life Jacket Education Kit
      Kit is intended to educate about inflatable life jackets
      Kit Includes:
      Flip Chart
      1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo
      Educational DVD/Sample PSAs
      Additional supporting materials (posters, reading materials, etc.)
      The Kit is available for purchase from the NSBC for $225
      (including shipping and handling)
    • National Safe Boating Council
      (703) 361-4294