CSBC Symposium 2010
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CSBC Symposium 2010

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The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please ...

The NSBC's Presentation for the 2010 Canadian Safe Boating Council's Symposium held on September 23-26, 2010 in Montreal. To view the videos (in case they don't work in the presentation), please visit www.ReadySetInflate.com or www.SafeBoatingCampaign.com

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CSBC Symposium 2010 CSBC Symposium 2010 Presentation Transcript

  • NSBC “Wear It!” and “Ready, Set, Inflate”:Changing the Future of Safer Boating
    CSBC Symposium
    Montreal, Quebec
    Friday, September 24, 2010
  • National Safe Boating Council
    The NSBC’s mission is to be the foremost coalition to advance and promote a safer recreational boating experience through education, outreach and training.
    The NSBC provides safe boating materials, resources, tools, creative messages, training of instructors, education, and leads the annual safe boating awareness campaign (“Wear It!”).
  • NSBC Training Courses
    Instructor Training Course
    Designed to prepare instructor candidates to teach effective NASBLA-approved basic boating safety courses to recreational boaters nationwide
    Close Quarters Boat Control Course (On the Water)
    Defensive boat handling instructor course which focuses on maneuvers and techniques
    Designed for the professional occupational boat operator
    By training instructors, these individuals will be able to train others in the boating community
  • 2009 USCG Statistics: Key Findings
    Deaths: 736 vs. 709 (in 2008) = 3.81% increase
    Drownings: 543 vs. 510 (in 2008) = 6.5% increase
    Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease
    Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
    Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.
  • USCG Strategic Plan
    The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:
    Objective 2. Awareness of Safe Boating Practices
    Objective 4. Life Jacket Wear
    The Campaign also indirectly supports many other components of the USCG’s Strategic Plan
  • The North American Safe Boating Campaign (“Wear It!”)
    Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods
    Traditional: Public Service Announcement
  • “Wear It!”
    Traditional Outreach Methods:
    Press Releases
    Distributed six search engine optimized press releases
    E-Newsletters
    Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council
    Media Buy/Earned Media Coverage
    Placed a total of 998 print, radio, television and online media hits
    Reached a potential audience of more than 287 million
  • “Wear It!”
    “Non-Traditional” Outreach Methods:
    The Life Jacket Safety Dance (via Facebook Connect)
  • “Be a Survivor: Wear It!”
    8/4/2010: Lake Mohave, NV
    9/4/2010: Off the coast of LA
  • “Be a Survivor: Wear It!”
  • 2010 National Tiger Team Meeting
    Held in Arlington, VA on Monday, August 16, 2010
    27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance
    Focus of the Meeting:
    Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign
    Life Jacket Trends and how they relate to the “Wear It!” Campaign
    USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”
  • Inflatable Life Jacket World Record Day “Ready, Set, Inflate!”
    Inflatable Life Jacket World Record Day
    Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT
    Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety
    www.ReadySetInflate.com
    User-friendly format for
    Event Organizers/Media/
    Educational Component:
    Join an Event/Organize an
    Event
    Media Section
    Videos/Photo Galleries
    RESOURCES for Event
    Organizers
  • “Ready, Set, Inflate!”
    • 1,154 participants; 3 dogs in inflatable life jackets
    • 29 US States, 1 US Territory, and 2 Washington D.C. locations
    • 13 Canadian locations totaling 203 participants
    • USA Media Outreach Efforts:
    • Two Press Releases were published over 290 times garnering a total of more than 15.1 million impressions
    • Media pick-up on television, print, radio on the day of the event
    • Update: July 30, 2010 – 415 participants in Sydney, Australia
  • Why is “Ready, Set, Inflate” So Revolutionary?
    What did all of the videos
    have in common?
    Introducing boaters to
    life jackets
    Yearly maintenance check
    We can always strive to beat the record next year (Saturday, May 21, 2011!)
    - National Safe Boating Week 2011 (May 21 – 27)
  • Recognition for “Ready, Set, Inflate!”
    Media pick-up across the country
    News/Print/etc.
    Oregon State Marine Board
  • Recognition for “Ready, Set, Inflate!”
    Universal Record Data Base (URDB.org)
  • Inflatable Life Jacket Education Kit
    Kit is intended to educate about inflatable life jackets
    Kit Includes:
    Flip Chart
    1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo
    Educational DVD/Sample PSAs
    Additional supporting materials (posters, reading materials, etc.)
    The Kit is available for purchase from the NSBC for $225
    (including shipping and handling)
  • National Safe Boating Council
    www.SafeBoatingCouncil.org
    (703) 361-4294