Goals: Increase awareness of boating safety issues and increase the use of life jackets. Who is sharing this message? [Volunteers, associations/organizations, state agencies, individuals, media] What are they saying? Ask if anyone can share what the campaign is in :30-seconds or less.
The following talking points and training information is customized for working with the media. However, anyone sharing about the campaign can use these communications tips.
This training is going to focus on how to deliver effective boating safety messages that may be used during grassroots efforts, and traditional and social media outreach.
These tips are for any one to use, not just limited to working with the media.
See handout with campaign talking points. The following talking points and training information is customized for working with the media. However, anyone sharing about the campaign can use these communications tips.
The communications & media training we just did is very helpful for volunteers - specifically talking points about the campaign.
Objective 2, Strategy 2.5 - Deliver branded messages through non-traditional/social media
2012 blog highlights (NOLA Mommy, Beaumont Convention & Visitors Bureau, Best Kid-friendly Travel, Boats.com, Soundings Trade Only Today, 3 Boys and a Dog, Orlando Florida Blog) Facebook and Twitter (Lots of friend and follower engagement, engaging content) “ Casting Off’ PSA is up to 905 views (most views of any campaign video PSA, comparison last year’s Mark Spitz PSA has 214 views) In process of compiling a final report that will look at Google Analytics and other available social media stats to measure social media engagement. We are also in process of conducting the “Safe Summer Pledge” survey by phone/email with those that signed pledge cards.
Social media is the same way - there needs to be emotion, story needs to hit home, story needs a beginning and end, it needs to spur action, capture the moment. Think of your favorite social media videos/contests: How do you react?
Communications and Outreach Workshop: North American Safe Boating Campaign ("Wear It!")