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ACA Conference - 11/05/2010

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NSBC's "Wear It!" Presentation at the American Canoe Association (ACA) Conference - Asheville, NC - November 5, 2010

NSBC's "Wear It!" Presentation at the American Canoe Association (ACA) Conference - Asheville, NC - November 5, 2010

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ACA Conference - 11/05/2010 ACA Conference - 11/05/2010 Presentation Transcript

  • ACA National Paddlesports Conference Asheville, NC Friday, November 5, 2010
  • 2009 USCG Statistics: Key Findings
    • Deaths: 736 vs. 709 (in 2008) = 3.81% increase
    • Drownings: 543 vs. 510 (in 2008) = 6.5% increase
    • Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease
    • Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
    • Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.
  • Registered Vessels 2007-2009
    • Registered Canoes/Kayaks have increased over 50,000 since 2007
    • Registered “Mechanically Propelled” vessels have decreased over
    • 130,000 since 2007
    2007 2008 2009 Registered Canoes/Kayaks 336,176 384,770 386,933 Registered Open Motorboats (“Mechanically Propelled”) 11,966,627 11,841,281 11,834,872
  • Recreational Boating Participation Estimates
    • According to a USCG Report (September 2010):
    • 2009
        • 52.0 million motorboaters
        • 20.3 million PWC users
        • 7.4 million kayakers
    • 2020
        • 60.4 million motorboaters
        • 21.1 million PWC users
        • 13.5 million kayakers
  • 2009 Recreational Boating Market Estimates
    • According to a USCG Report (September 2010):
    • Market Estimates:
      • 82 Million recreational boaters (age 16+)
      • 12.7 Million state registered boats
      • Millions more unregistered boats (canoes, kayaks, etc.)
        • Estimate: 4 to 25 million
  • Paddling Statistics 2007-2009 2007 2008 2009 Canoe Fatalities 66 Drownings 71 Total Deaths 70 Drownings 80 Total Deaths 86 Drownings 93 Total Deaths Kayak Fatalities 31 Drownings 36 Total Deaths 30 Drownings 34 Total Deaths 34 Drownings 39 Total Deaths Open Motorboat Fatalities 230 Drownings 334 Total Deaths 252 Drownings 353 Total Deaths 279 Drownings 393 Total Deaths
  • USCG Strategic Plan
    • The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:
      • Objective 2. Awareness of Safe Boating Practices
      • Objective 4. Life Jacket Wear
    • The Campaign also indirectly supports many other components of the USCG’s Strategic Plan
  • The North American Safe Boating Campaign (“Wear It!”)
    • Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods
    • Traditional: Public Service Announcement
  • “ Wear It!”
    • Traditional Outreach Methods:
      • Press Releases
        • Distributed six search engine optimized press releases
      • E-Newsletters
        • Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council
      • Media Buy/Earned Media Coverage
        • Placed a total of 998 print, radio, television and online media hits
        • Reached a potential audience of more than 287 million
  • “ Wear It!”
    • “ Non-Traditional” Outreach Methods:
      • The Life Jacket Safety Dance (via Facebook Connect)
  • “ Be a Survivor: Wear It!” 8/4/2010: Lake Mohave, NV 9/4/2010: Off the coast of LA
  • 2010 National Tiger Team Meeting
    • Held in Arlington, VA on Monday, August 16, 2010
    • 27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance
    • Focus of the Meeting:
        • Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign
        • Life Jacket Trends and how they relate to the “Wear It!” Campaign
    • USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”
  • Inflatable Life Jacket World Record Day – “Ready, Set, Inflate!”
    • Inflatable Life Jacket World Record Day
      • Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT
      • Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety
    • www.ReadySetInflate.com
      • User-friendly format for Event
      • Organizers/Media/Educational
      • Component:
        • Join an Event/Organize an
        • Event
        • Media Section
        • Videos/Photo Galleries
        • RESOURCES for Event
        • Organizers
  • “ Ready, Set, Inflate!”
    • 1,154 participants; 3 dogs in inflatable life jackets
    • 29 US States, 1 US Territory, and 2 Washington D.C. locations
    • 13 Canadian locations
    • First Press Release announcing event was published over 190 times, reaching more than 6.2 million viewers
    • Second Press Release announcing event totals and success of the event was published over 100 times, reaching more than 8.9 million impressions
    • Update: July 30, 2010 – 415 participants in Sydney, Australia
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  • Why is “Ready, Set, Inflate” So Revolutionary?
  • Inflatable Life Jacket Education Kit
    • Kit is intended to educate about inflatable life jackets
    • Kit Includes:
      • Flip Chart
      • 1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo
      • Educational DVD/Sample PSAs
      • Additional supporting materials (posters, reading materials, etc.)
    • The Kit is available for purchase from the NSBC for $225
    • (including shipping and handling)
  • Rachel Burkholder Communications Director, NSBC [email_address]