2011 Tiger Team Workshop-Point of Sale Grant
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2011 Tiger Team Workshop-Point of Sale Grant



Fred Messmann, Deputy Director of the NS

Fred Messmann, Deputy Director of the NS



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    I am afraid that Fred standing next to the PFD display, might cause a downturn in sales ;-) Seriously, this is a great idea. Can't wait to see how it turns out.
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    2011 Tiger Team Workshop-Point of Sale Grant 2011 Tiger Team Workshop-Point of Sale Grant Presentation Transcript

    • POINT OF SAFE (SALE) (POS) Strengthening Relationships: Continuing Developing Opportunities with Manufacturers and Retailers 2011 Tiger Team meeting Monday, August 22, 2011 Fred Messmann, Deputy Director
    • NSBC Point of Sale and Fast Track Grant
      • USACE Mandatory Life Jacket Study
        • Pine Flat Lake – east of Fresno, CA
        • Millerton – north of Fresno - Control Lake for study
        • JSI measured last year (2010)
        • USACE nor USCG actually measuring difference between “sales” last year versus this year
        • NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
    • The NSBC and Manufacturers
      • Life Jacket Manufacturers
        • Revere Supply Company
        • Mustang Survival (Boating Safety Sidekicks)
        • Takashina
      • Cylinder Manufacturers
        • iSi Components
        • Leland Supply
        • Company
    • NSBC and Retailers Partners and non partners ( )
    • Point of Sale: Mannequin Display Cabela’s, Reno, NV
    • Pine Flat Lake Dam, Kings River CA
    • Millerton Lake, California
    • Pine Flat Lake Marina launch ramp
    • USACE sign leaving Pine Flat Lake Marina (reverse)
    • Pine Flat Lake Marina, June 2011
    • Pine Flat Lake Marina store entrance, marina manager
    • Pine Flat Lake Marina, interior PFD POS rack with mannequins
    • Reverse side of POS hanging display
    • Small bait shop near Pine Flat Lake
    • QR CODE www.LifeJacketChoice.com
    • LifeJacketChoice.com
      • Five Pages
        • Home page as above: “If…then” format
        • Check list for choosing a life jacket
        • 3 pages of text detailing their options
    • Life Jacket Choice: Choose the Right Life Jacket for your Activity
    • About Life Jackets
      • Inflatable Lifejackets (type III and V)
      • Requires regular inspection and maintenance!
      • Inflatable life jackets are a more comfortable and lightweight option than the traditional buoyant lifejacket. They are a universal size, one size fits all, and usually have more flotation (20-35 pounds) than an inherently buoyant life jacket (typical is 15.5 pounds) When deflated they are compact and appear to resemble a big set of suspenders. Some inflatable lifejackets also come in a belt pack style designed to be worn in front , not a fanny pack. Both styles of inflatable lifejackets rely on an inflation chamber to provide buoyancy. …
    • Issue: Lack of Coordination with Safety Initiatives, Retailers, and Manufactures
      • SOLUTION
        • Partner with PFDMA and other manufacturers to collaborate with boating safety advocates to market life jackets and life jacket “WEAR” promotions to retailers
        • Influence purchasing managers decision on how to have the correct year round product inventory, i.e. child, PWC, water sports, fishermen (float coats)
      • Fred Messmann
      • [email_address]
      • (703) 789-2730
      Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731