Your SlideShare is downloading. ×
2011 Tiger Team Workshop-Point of Sale Grant
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

2011 Tiger Team Workshop-Point of Sale Grant


Published on

Fred Messmann, Deputy Director of the NS

Fred Messmann, Deputy Director of the NS

Published in: Business, Technology
1 Comment
  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. POINT OF SAFE (SALE) (POS) Strengthening Relationships: Continuing Developing Opportunities with Manufacturers and Retailers 2011 Tiger Team meeting Monday, August 22, 2011 Fred Messmann, Deputy Director
  • 2. NSBC Point of Sale and Fast Track Grant
    • USACE Mandatory Life Jacket Study
      • Pine Flat Lake – east of Fresno, CA
      • Millerton – north of Fresno - Control Lake for study
      • JSI measured last year (2010)
      • USACE nor USCG actually measuring difference between “sales” last year versus this year
      • NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
  • 3. The NSBC and Manufacturers
    • Life Jacket Manufacturers
      • Revere Supply Company
      • Mustang Survival (Boating Safety Sidekicks)
      • Takashina
    • Cylinder Manufacturers
      • iSi Components
      • Leland Supply
      • Company
  • 4. NSBC and Retailers Partners and non partners ( )
  • 5. Point of Sale: Mannequin Display Cabela’s, Reno, NV
  • 6. Pine Flat Lake Dam, Kings River CA
  • 7. Millerton Lake, California
  • 8. Pine Flat Lake Marina launch ramp
  • 9. USACE sign leaving Pine Flat Lake Marina (reverse)
  • 10. Pine Flat Lake Marina, June 2011
  • 11. Pine Flat Lake Marina store entrance, marina manager
  • 12. Pine Flat Lake Marina, interior PFD POS rack with mannequins
  • 13. Reverse side of POS hanging display
  • 14. Small bait shop near Pine Flat Lake
  • 15.  
  • 16. QR CODE
  • 17.
    • Five Pages
      • Home page as above: “If…then” format
      • Check list for choosing a life jacket
      • 3 pages of text detailing their options
  • 18. Life Jacket Choice: Choose the Right Life Jacket for your Activity
  • 19. About Life Jackets
    • Inflatable Lifejackets (type III and V)
    • Requires regular inspection and maintenance!
    • Inflatable life jackets are a more comfortable and lightweight option than the traditional buoyant lifejacket. They are a universal size, one size fits all, and usually have more flotation (20-35 pounds) than an inherently buoyant life jacket (typical is 15.5 pounds) When deflated they are compact and appear to resemble a big set of suspenders. Some inflatable lifejackets also come in a belt pack style designed to be worn in front , not a fanny pack. Both styles of inflatable lifejackets rely on an inflation chamber to provide buoyancy. …
  • 20. Issue: Lack of Coordination with Safety Initiatives, Retailers, and Manufactures
      • Partner with PFDMA and other manufacturers to collaborate with boating safety advocates to market life jackets and life jacket “WEAR” promotions to retailers
      • Influence purchasing managers decision on how to have the correct year round product inventory, i.e. child, PWC, water sports, fishermen (float coats)
  • 21.
    • Fred Messmann
    • [email_address]
    • (703) 789-2730
    Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731