2011 Tiger Team Workshop-Point of Sale Grant

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Fred Messmann, Deputy Director of the NS

Fred Messmann, Deputy Director of the NS

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    I am afraid that Fred standing next to the PFD display, might cause a downturn in sales ;-) Seriously, this is a great idea. Can't wait to see how it turns out.
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  • 1. POINT OF SAFE (SALE) (POS) Strengthening Relationships: Continuing Developing Opportunities with Manufacturers and Retailers 2011 Tiger Team meeting Monday, August 22, 2011 Fred Messmann, Deputy Director
  • 2. NSBC Point of Sale and Fast Track Grant
    • USACE Mandatory Life Jacket Study
      • Pine Flat Lake – east of Fresno, CA
      • Millerton – north of Fresno - Control Lake for study
      • JSI measured last year (2010)
      • USACE nor USCG actually measuring difference between “sales” last year versus this year
      • NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
  • 3. The NSBC and Manufacturers
    • Life Jacket Manufacturers
      • Revere Supply Company
      • Mustang Survival (Boating Safety Sidekicks)
      • Takashina
    • Cylinder Manufacturers
      • iSi Components
      • Leland Supply
      • Company
  • 4. NSBC and Retailers Partners and non partners ( )
  • 5. Point of Sale: Mannequin Display Cabela’s, Reno, NV
  • 6. Pine Flat Lake Dam, Kings River CA
  • 7. Millerton Lake, California
  • 8. Pine Flat Lake Marina launch ramp
  • 9. USACE sign leaving Pine Flat Lake Marina (reverse)
  • 10. Pine Flat Lake Marina, June 2011
  • 11. Pine Flat Lake Marina store entrance, marina manager
  • 12. Pine Flat Lake Marina, interior PFD POS rack with mannequins
  • 13. Reverse side of POS hanging display
  • 14. Small bait shop near Pine Flat Lake
  • 15.  
  • 16. QR CODE www.LifeJacketChoice.com
  • 17. LifeJacketChoice.com
    • Five Pages
      • Home page as above: “If…then” format
      • Check list for choosing a life jacket
      • 3 pages of text detailing their options
  • 18. Life Jacket Choice: Choose the Right Life Jacket for your Activity
  • 19. About Life Jackets
    • Inflatable Lifejackets (type III and V)
    • Requires regular inspection and maintenance!
    • Inflatable life jackets are a more comfortable and lightweight option than the traditional buoyant lifejacket. They are a universal size, one size fits all, and usually have more flotation (20-35 pounds) than an inherently buoyant life jacket (typical is 15.5 pounds) When deflated they are compact and appear to resemble a big set of suspenders. Some inflatable lifejackets also come in a belt pack style designed to be worn in front , not a fanny pack. Both styles of inflatable lifejackets rely on an inflation chamber to provide buoyancy. …
  • 20. Issue: Lack of Coordination with Safety Initiatives, Retailers, and Manufactures
    • SOLUTION
      • Partner with PFDMA and other manufacturers to collaborate with boating safety advocates to market life jackets and life jacket “WEAR” promotions to retailers
      • Influence purchasing managers decision on how to have the correct year round product inventory, i.e. child, PWC, water sports, fishermen (float coats)
    • SUGGESTIONS
  • 21.
    • Fred Messmann
    • [email_address]
    • (703) 789-2730
    Rachel Johnson [email_address] (703) 361-4294 / (703) 789-2731