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2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
2011 Tiger Team Workshop Presentation
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2011 Tiger Team Workshop Presentation

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The 201

The 201

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  • 1. 2011 National Life Jacket (Wear Rate) Tiger Team Workshop August 22, 2011 – August 23, 2011 Crystal City Marriott at Reagan National Airport Arlington, VA
  • 2. Why Are We Here? <ul><li>Strategic Plan of the National Recreational Boating Safety Program 2012 – 2016 </li></ul><ul><ul><li>Strategy 4.2 – Continue the Life Jacket Wear Rate Tiger Team </li></ul></ul><ul><li>Why are we really here? </li></ul>
  • 3. Life Jackets – the Tipping Point <ul><li>NBSAC Resolution – Mandatory Life Jacket Wear </li></ul><ul><li>Strategic Plan of the RBS Program 2012 – 2016 </li></ul><ul><li>Creating Lasting Partnerships </li></ul><ul><ul><li>Thinking Outside of the Box </li></ul></ul>
  • 4. Outreach & Manufacturer Partnership <ul><li>“ Wear It and You’ll Get Caught!” Contest Idea? </li></ul><ul><li>Input from Consumers </li></ul><ul><ul><li>Campaign Messaging </li></ul></ul><ul><ul><li>Life Jacket Designs and Features </li></ul></ul><ul><li>NSBC Point of Sale Grant </li></ul><ul><li>“ Ready, Set, Inflate!” </li></ul>
  • 5. “ Ready, Set, Inflate!” 2011 <ul><li>1,685 Participants (531 more than 2010) </li></ul><ul><li>1,191 Inflatable Life Jackets (31 more than 2010) </li></ul><ul><li>494 Inherently Buoyant Life Jackets </li></ul><ul><li>99 Events </li></ul><ul><li>87 Events in the US - 1 Event in Brazil </li></ul><ul><li>8 Events in Canada - 1 Event in Japan </li></ul><ul><li>1 Event in Australia - 1 Event in the UK </li></ul>
  • 6. “ Ready, Set, Inflate!”
  • 7. “ Ready, Set, Inflate!”
  • 8. Utilizing New Technology <ul><li>Social Marketing </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Grassroots Campaign Effort </li></ul>
  • 9. Review of 2011 “Wear It!” Campaign <ul><li>National Campaign </li></ul><ul><li>The Future of Life Jackets and the “Wear It!” Campaign Focus </li></ul><ul><li>Targeted State Campaigns </li></ul>
  • 10. Changing Boater Behavior <ul><li>“ Identity and Promote Specific Efforts” </li></ul><ul><ul><li>Result in Successful Education of At-Risk Population(s) </li></ul></ul><ul><li>“ Identify and Promote Influencers” </li></ul><ul><ul><li>Identify Spheres of Influence </li></ul></ul>
  • 11. 2012 Campaign and Increasing Life Jacket Wear <ul><li>Expand active partner involvement in the national “Wear It!” campaign </li></ul><ul><li>What’s working </li></ul><ul><li>What isn’t working </li></ul><ul><li>What needs to be added/changed </li></ul>
  • 12. Recommendations to USCG <ul><li>How to best initiate programs/strategies (to increase life jacket wear rates) </li></ul>
  • 13. National Safe Boating Council www.SafeBoatingCouncil.org [email_address]

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