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  • 1. 2011 National Life Jacket (Wear Rate) Tiger Team Workshop August 22, 2011 – August 23, 2011 Crystal City Marriott at Reagan National Airport Arlington, VA
  • 2. Why Are We Here?
    • Strategic Plan of the National Recreational Boating Safety Program 2012 – 2016
      • Strategy 4.2 – Continue the Life Jacket Wear Rate Tiger Team
    • Why are we really here?
  • 3. Life Jackets – the Tipping Point
    • NBSAC Resolution – Mandatory Life Jacket Wear
    • Strategic Plan of the RBS Program 2012 – 2016
    • Creating Lasting Partnerships
      • Thinking Outside of the Box
  • 4. Outreach & Manufacturer Partnership
    • “ Wear It and You’ll Get Caught!” Contest Idea?
    • Input from Consumers
      • Campaign Messaging
      • Life Jacket Designs and Features
    • NSBC Point of Sale Grant
    • “ Ready, Set, Inflate!”
  • 5. “ Ready, Set, Inflate!” 2011
    • 1,685 Participants (531 more than 2010)
    • 1,191 Inflatable Life Jackets (31 more than 2010)
    • 494 Inherently Buoyant Life Jackets
    • 99 Events
    • 87 Events in the US - 1 Event in Brazil
    • 8 Events in Canada - 1 Event in Japan
    • 1 Event in Australia - 1 Event in the UK
  • 6. “ Ready, Set, Inflate!”
  • 7. “ Ready, Set, Inflate!”
  • 8. Utilizing New Technology
    • Social Marketing
      • Facebook
      • Twitter
      • YouTube
    • Grassroots Campaign Effort
  • 9. Review of 2011 “Wear It!” Campaign
    • National Campaign
    • The Future of Life Jackets and the “Wear It!” Campaign Focus
    • Targeted State Campaigns
  • 10. Changing Boater Behavior
    • “ Identity and Promote Specific Efforts”
      • Result in Successful Education of At-Risk Population(s)
    • “ Identify and Promote Influencers”
      • Identify Spheres of Influence
  • 11. 2012 Campaign and Increasing Life Jacket Wear
    • Expand active partner involvement in the national “Wear It!” campaign
    • What’s working
    • What isn’t working
    • What needs to be added/changed
  • 12. Recommendations to USCG
    • How to best initiate programs/strategies (to increase life jacket wear rates)
  • 13. National Safe Boating Council www.SafeBoatingCouncil.org [email_address]