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2011 National Life Jacket  (Wear Rate) Tiger Team Workshop August 22, 2011 – August 23, 2011 Crystal City Marriott at Reag...
Why Are We Here? <ul><li>Strategic Plan of the National Recreational Boating Safety Program 2012 – 2016 </li></ul><ul><ul>...
Life Jackets – the Tipping Point <ul><li>NBSAC Resolution – Mandatory Life Jacket Wear  </li></ul><ul><li>Strategic Plan o...
Outreach & Manufacturer Partnership <ul><li>“ Wear It and You’ll Get Caught!” Contest Idea?  </li></ul><ul><li>Input from ...
“ Ready, Set, Inflate!” 2011 <ul><li>1,685 Participants (531 more than 2010) </li></ul><ul><li>1,191 Inflatable Life Jacke...
“ Ready, Set, Inflate!”
“ Ready, Set, Inflate!”
Utilizing New Technology <ul><li>Social Marketing </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li><...
Review of 2011 “Wear It!” Campaign  <ul><li>National Campaign </li></ul><ul><li>The Future of Life Jackets and the “Wear I...
Changing Boater Behavior <ul><li>“ Identity and Promote Specific Efforts” </li></ul><ul><ul><li>Result in Successful Educa...
2012 Campaign and Increasing Life Jacket Wear  <ul><li>Expand active partner involvement in the national “Wear It!” campai...
Recommendations to USCG <ul><li>How to best initiate programs/strategies (to increase life jacket wear rates) </li></ul>
National Safe Boating Council www.SafeBoatingCouncil.org [email_address]
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2011 National Life Jacket (Wear Rate) Tiger Team Workshop

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2011 National Life Jacket

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Transcript of "2011 National Life Jacket (Wear Rate) Tiger Team Workshop"

  1. 1. 2011 National Life Jacket (Wear Rate) Tiger Team Workshop August 22, 2011 – August 23, 2011 Crystal City Marriott at Reagan National Airport Arlington, VA
  2. 2. Why Are We Here? <ul><li>Strategic Plan of the National Recreational Boating Safety Program 2012 – 2016 </li></ul><ul><ul><li>Strategy 4.2 – Continue the Life Jacket Wear Rate Tiger Team </li></ul></ul><ul><li>Why are we really here? </li></ul>
  3. 3. Life Jackets – the Tipping Point <ul><li>NBSAC Resolution – Mandatory Life Jacket Wear </li></ul><ul><li>Strategic Plan of the RBS Program 2012 – 2016 </li></ul><ul><li>Creating Lasting Partnerships </li></ul><ul><ul><li>Thinking Outside of the Box </li></ul></ul>
  4. 4. Outreach & Manufacturer Partnership <ul><li>“ Wear It and You’ll Get Caught!” Contest Idea? </li></ul><ul><li>Input from Consumers </li></ul><ul><ul><li>Campaign Messaging </li></ul></ul><ul><ul><li>Life Jacket Designs and Features </li></ul></ul><ul><li>NSBC Point of Sale Grant </li></ul><ul><li>“ Ready, Set, Inflate!” </li></ul>
  5. 5. “ Ready, Set, Inflate!” 2011 <ul><li>1,685 Participants (531 more than 2010) </li></ul><ul><li>1,191 Inflatable Life Jackets (31 more than 2010) </li></ul><ul><li>494 Inherently Buoyant Life Jackets </li></ul><ul><li>99 Events </li></ul><ul><li>87 Events in the US - 1 Event in Brazil </li></ul><ul><li>8 Events in Canada - 1 Event in Japan </li></ul><ul><li>1 Event in Australia - 1 Event in the UK </li></ul>
  6. 6. “ Ready, Set, Inflate!”
  7. 7. “ Ready, Set, Inflate!”
  8. 8. Utilizing New Technology <ul><li>Social Marketing </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Grassroots Campaign Effort </li></ul>
  9. 9. Review of 2011 “Wear It!” Campaign <ul><li>National Campaign </li></ul><ul><li>The Future of Life Jackets and the “Wear It!” Campaign Focus </li></ul><ul><li>Targeted State Campaigns </li></ul>
  10. 10. Changing Boater Behavior <ul><li>“ Identity and Promote Specific Efforts” </li></ul><ul><ul><li>Result in Successful Education of At-Risk Population(s) </li></ul></ul><ul><li>“ Identify and Promote Influencers” </li></ul><ul><ul><li>Identify Spheres of Influence </li></ul></ul>
  11. 11. 2012 Campaign and Increasing Life Jacket Wear <ul><li>Expand active partner involvement in the national “Wear It!” campaign </li></ul><ul><li>What’s working </li></ul><ul><li>What isn’t working </li></ul><ul><li>What needs to be added/changed </li></ul>
  12. 12. Recommendations to USCG <ul><li>How to best initiate programs/strategies (to increase life jacket wear rates) </li></ul>
  13. 13. National Safe Boating Council www.SafeBoatingCouncil.org [email_address]
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