2010 NASBLA Presentation
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2010 NASBLA Presentation



“Wear It!” and “Ready, Set, Inflate”: Changing the Future of Safer Boating - presentation at the NASBLA Conference in Honolulu, HI on

“Wear It!” and “Ready, Set, Inflate”: Changing the Future of Safer Boating - presentation at the NASBLA Conference in Honolulu, HI on



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    2010 NASBLA Presentation 2010 NASBLA Presentation Presentation Transcript

    • “Wear It!” and “Ready, Set, Inflate”:Changing the Future of Safer Boating
      NASBLA 2010 Annual Conference
      Honolulu, HI
      Tuesday, September 14, 2010
    • 2009 USCG Statistics: Key Findings
      Deaths: 736 vs. 709 (in 2008) = 3.81% increase
      Drownings: 543 vs. 510 (in 2008) = 6.5% increase
      Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease
      Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
      Almost three-fourths of all fatal boating accident victims drowned, and of those, eighty-four (84) percent were not reported as wearing a life jacket.
    • USCG Strategic Plan
      The North American Safe Boating Campaign specifically supports the following objectives of the USCG’s Strategic Plan:
      Objective 2. Awareness of Safe Boating Practices
      Objective 4. Life Jacket Wear
      The Campaign also indirectly supports many other components of the USCG’s Strategic Plan
    • The North American Safe Boating Campaign (“Wear It!”)
      Efforts of the 2010 campaign include traditional and “non-traditional” outreach methods
      Traditional: Public Service Announcement
    • “Wear It!”
      Traditional Outreach Methods:
      Press Releases
      Distributed six search engine optimized press releases
      Distributed five monthly electronic newsletters on behalf of the National Safe Boating Council
      Media Buy/Earned Media Coverage
      Placed a total of 998 print, radio, television and online media hits
      Reached a potential audience of more than 287 million
    • “Wear It!”
      “Non-Traditional” Outreach Methods:
      The Life Jacket Safety Dance (via Facebook Connect)
    • “Be a Survivor: Wear It!”
      8/4/2010: Lake Mohave, NV
      9/4/2010: Off the coast of LA
    • 2010 National Tiger Team Meeting
      Held in Arlington, VA on Monday, August 16, 2010
      27 Individuals from USCG, State Agencies, Non-Profit Groups, Industry, other Organizations in attendance
      Focus of the Meeting:
      Review of the 2010 Campaign – Looking Ahead to the 2011 Campaign
      Life Jacket Trends and how they relate to the “Wear It!” Campaign
      USCG Strategy 4.2 – “Establish Life Jacket Wear-Rate Tiger Team”
    • Inflatable Life Jacket World Record Day – “Ready, Set, Inflate!”
      Inflatable Life Jacket World Record Day
      Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT
      Goal: Promote life jacket wear, specifically inflatable life jackets, and general boating safety
      User-friendly format for Event
      Join an Event/Organize an
      Media Section
      Videos/Photo Galleries
      RESOURCES for Event
    • “Ready, Set, Inflate!”
      • 1,154 participants; 3 dogs in inflatable life jackets
      • 29 US States, 1 US Territory, and 2 Washington D.C. locations
      • 13 Canadian locations
      • First Press Release announcing event was published over 190 times, reaching more than 6.2 million viewers
      • Second Press Release announcing event totals and success of the event was published over 100 times, reaching more than 8.9 million impressions
      Update: July 30, 2010 – 415 participants in Sydney, Australia
    • Why is “Ready, Set, Inflate” So Revolutionary?
      What did all of the videos
      have in common?
      Introducing boaters to
      life jackets
      Yearly maintenance check
      We can always strive to beat the record next year (Saturday, May 21, 2011!)
      - National Safe Boating Week 2010 (May 21 – 27)
    • Inflatable Life Jacket Education Kit
      Kit is intended to educate about inflatable life jackets
      Kit Includes:
      Flip Chart
      1 Suspender inflatable life jacket and 1 belt-pack inflatable life jacket and extra cylinders for demo
      Educational DVD/Sample PSAs
      Additional supporting materials (posters, reading materials, etc.)
      The Kit is available for purchase from the NSBC for $225
      (including shipping and handling)
    • Rachel Burkholder
      Communications Director, NSBC
      Fred Messmann
      Deputy Director, NSBC