Growing	
  your	
  business	
  with	
  content	
  discovery	
  
Luiz Biagiotti
Country	
  Manager,	
  Brazil	
  
The	
  Business	
  of	
  Discovery	
  
INTERNAL	
  DISCOVERY	
   PAID	
  DISCOVERY	
  
3	
  
For	
  each	
  individual	
  
reader	
  is	
  our	
  focus	
  
The	
  best	
  possible	
  
recommenda2ons	
  
!	
  
MORE	
  VALUE	
  
FROM	
  ALL	
  YOUR	
  
CONTENT	
  
The	
  Benefits	
  of	
  Scale	
  
Discovery	
  Around	
  the	
  World	
  
NEW	
  	
  YORK	
  
MADRID	
  
MUNICH	
  	
  
	
  
	
  
	
  
	
  
PARIS	
  
LONDON...
150	
  BILLION	
  	
  
	
  
	
  
	
  
	
  
	
  
RECOMMENDATIONS	
  
PER	
  MONTH	
  
14	
  BILLION	
  
	
  
	
  
	
  
	
  
	
  
	
  
PAGE	
  VIEWS	
  
PER	
  MONTH	
  
DistribuTon	
  Partners	
  
3!9!1!MONTHLY	
  
UNIQUE	
  VISITORS	
  	
  
GLOBALLY	
  	
  
MILLION	
  
JULY	
  2013	
  
BEHAVIORAL	
   PERSONAL	
  CONTEXTUAL	
  	
  
New	
  Revenue	
  PotenTal	
  
MORE	
  VALUE	
  
FROM	
  ALL	
  
YOUR	
  CONTENT	
  
A	
  HolisTc	
  SoluTon	
  
Videos	
   Homepages	
  
Desktop	
  Mobile	
  
ArTcles	
  
SecTons	
  
Slideshows	
  
CONTENT	
  PERFORMANCE	
  
Where	
  should	
  arTcles	
  be	
  placed?	
  
ENGAGE	
  EDITORIAL	
  
INSTANT	
  HEADLINE	
  	
  
&	
  IMAGE	
  TESTING	
  
OpTmize	
  Engagement	
  &	
  CTR	
  
ENGAGE	
  EDITORIAL	
  
SOCIAL	
  EDITORIAL	
  TOOLS	
  
Which	
  stories	
  to	
  share	
  and	
  when?	
  
ENGAGE	
  EDITORIAL	
  
*	
  
*	
  
*...
All	
  Pages	
  	
  +	
  30%	
  	
  
Homepage	
  OpTmizaTon	
  
With	
  Outbrain,	
  we	
  get	
  instant	
  insights	
  that	
  
we	
  can	
  act	
  on,	
  live,	
  as	
  stories	
  hap...
Responsive	
  Technology	
  
Veja	
  
M	
  de	
  Mulher	
  
Caras	
  
MSN	
  
Solving	
  Mobile	
  
Desktop	
  RPM	
  
Beber	
  MoneTzaTon	
  than	
  Desktop	
  
	
  
	
  
	
  Mobile	
  	
  
Display	
  
	
  DISPLAY	
  AD	
...
Mobile	
  Web	
  |	
  Hybrid	
  |	
  NaTve	
  
We’ve	
  Got	
  You	
  Covered	
  
MOBILE	
  WEB	
  
One	
  More	
  Thing…	
  
Ongoing	
  A|B	
  Tests	
  
B	
  A	
  
+67%	
  RPM	
  	
  
•  Get	
  you	
  the	
  higher	
  RPMs	
  
•  Deliver	
  sustainable	
  revenue	
  
•  Delight	
  the	
  audience	
  
The	...
Videos	
   Homepages	
  
Desktop	
  Mobile	
  
ArTcles	
  
SecTons	
  
Slideshows	
  
Thank	
  You	
  
Luiz Biagiotti
lbiagiol@outbrain.com	
  
CONFIDENTIAL:	
  NOT	
  FOR	
  DISTRIBUTION	
  
•  This	
  document	
  has	
  been	
  prepared	
  solely	
  for,	
  and	
 ...
Appendix	
  
What	
  You	
  Won’t	
  See	
  
45	
  
Outbrain Brasil
Outbrain Brasil
Outbrain Brasil
Outbrain Brasil
Outbrain Brasil
Outbrain Brasil
Outbrain Brasil
Outbrain Brasil
Upcoming SlideShare
Loading in...5
×

Outbrain Brasil

271

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
271
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Outbrain Brasil

  1. 1. Growing  your  business  with  content  discovery   Luiz Biagiotti Country  Manager,  Brazil  
  2. 2. The  Business  of  Discovery  
  3. 3. INTERNAL  DISCOVERY   PAID  DISCOVERY   3  
  4. 4. For  each  individual   reader  is  our  focus   The  best  possible   recommenda2ons   !  
  5. 5. MORE  VALUE   FROM  ALL  YOUR   CONTENT  
  6. 6. The  Benefits  of  Scale  
  7. 7. Discovery  Around  the  World   NEW    YORK   MADRID   MUNICH             PARIS   LONDON   WASHINGTON   DC   TEL    AVIV   SINGAPORE   CHICAGO   SAN  FRANCISCO   SAO  PAULO   SYDNEY   MILAN   ATLANTA   LOS  ANGELES  
  8. 8. 150  BILLION               RECOMMENDATIONS   PER  MONTH  
  9. 9. 14  BILLION               PAGE  VIEWS   PER  MONTH  
  10. 10. DistribuTon  Partners   3!9!1!MONTHLY   UNIQUE  VISITORS     GLOBALLY     MILLION   JULY  2013  
  11. 11. BEHAVIORAL   PERSONAL  CONTEXTUAL    
  12. 12. New  Revenue  PotenTal  
  13. 13. MORE  VALUE   FROM  ALL   YOUR  CONTENT  
  14. 14. A  HolisTc  SoluTon   Videos   Homepages   Desktop  Mobile   ArTcles   SecTons   Slideshows  
  15. 15. CONTENT  PERFORMANCE   Where  should  arTcles  be  placed?   ENGAGE  EDITORIAL  
  16. 16. INSTANT  HEADLINE     &  IMAGE  TESTING   OpTmize  Engagement  &  CTR   ENGAGE  EDITORIAL  
  17. 17. SOCIAL  EDITORIAL  TOOLS   Which  stories  to  share  and  when?   ENGAGE  EDITORIAL   *   *   *  
  18. 18. All  Pages    +  30%     Homepage  OpTmizaTon  
  19. 19. With  Outbrain,  we  get  instant  insights  that   we  can  act  on,  live,  as  stories  happen…  while   delivering  incremental  revenue,  and  most   importantly,  making  our  site  more  enjoyable   for  everyone  who  visits.   ChrisTan  Broughton  |  Digital  Editor    
  20. 20. Responsive  Technology  
  21. 21. Veja  
  22. 22. M  de  Mulher  
  23. 23. Caras  
  24. 24. MSN  
  25. 25. Solving  Mobile  
  26. 26. Desktop  RPM   Beber  MoneTzaTon  than  Desktop        Mobile     Display    DISPLAY  AD  DATA  BASED  ON  MARY  MEEKER’S  (KPCP)  REPORT,  MAY  2012;  OUTBRAIN  RPM’S,  MARCH  2013   +1%   -­‐79%  
  27. 27. Mobile  Web  |  Hybrid  |  NaTve   We’ve  Got  You  Covered  
  28. 28. MOBILE  WEB  
  29. 29. One  More  Thing…  
  30. 30. Ongoing  A|B  Tests   B  A   +67%  RPM    
  31. 31. •  Get  you  the  higher  RPMs   •  Deliver  sustainable  revenue   •  Delight  the  audience   The  best  possible   recommenda2ons  
  32. 32. Videos   Homepages   Desktop  Mobile   ArTcles   SecTons   Slideshows  
  33. 33. Thank  You   Luiz Biagiotti lbiagiol@outbrain.com  
  34. 34. CONFIDENTIAL:  NOT  FOR  DISTRIBUTION   •  This  document  has  been  prepared  solely  for,  and  is  being  delivered  on  a  confidenTal   basis  to,  prospecTve  business  partners  of  Outbrain  inc.  (The  “company”).    Any   reproducTon  or  distribuTon  of  this  presentaTon,  in  whole  or  in  part,  or  the  disclosure  of   its  contents,  without  the  prior  wriben  consent  of  the  company,  is  strictly  prohibited.    By   accepTng,  opening  and/or  reviewing  this  document,  you  acknowledge  the  confidenTal   nature  of  the  informaTon  contained  in  this  document,  and  agree  not  to  reproduce  or   distribute  this  document  or  any  informaTon  contained  herein.   •  This  presentaTon  includes  certain  statements,  esTmates  and  projecTons  of  the   company  with  respect  to  the  anTcipated  future  business  and  performance  of  the   company,  such  statements,  esTmates  and  projecTons  reflect  various  assumpTons  of   management,  which  assumpTons  may  or  may  not  prove  to  be  correct.  Certain   informaTon  presented  in  this  presentaTon  consTtutes  “forward-­‐looking  statements”   which  can  be  idenTfied  by  the  use  of  forward-­‐looking  terminology  such  as  “may,”   “expect,”  “believe,”  “anTcipate,”  “esTmate,”  “plan,”  or  “conTnue,”  or  the  negaTve   thereof  or  other  variaTons  thereon  or  comparable  terminology.  Such  forward-­‐looking   statements  represent  the  subjecTve  views  of  the  management  of  the  company  and   management’s  current  esTmates  of  future  performance  are  based  on  assumpTons   which  management  believes  are  reasonable  but  which  may  or  may  not  prove  to  be   correct.  There  can  be  no  assurance  that  management’s  views  are  accurate  or  that   management’s  esTmates  will  be  realized,  and  nothing  contained  herein  is  or  should  be   relied  on  as  a  promise  as  to  the  future  performance  or  condiTon  of  the  company.       STRICTLY  CONFIDENTIAL:  NOT  FOR  DISTRIBUTION  
  35. 35. Appendix  
  36. 36. What  You  Won’t  See  
  37. 37. 45  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×