Outbrain Brasil

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Outbrain Brasil

  1. 1. Growing  your  business  with  content  discovery   Luiz Biagiotti Country  Manager,  Brazil  
  2. 2. The  Business  of  Discovery  
  3. 3. INTERNAL  DISCOVERY   PAID  DISCOVERY   3  
  4. 4. For  each  individual   reader  is  our  focus   The  best  possible   recommenda2ons   !  
  5. 5. MORE  VALUE   FROM  ALL  YOUR   CONTENT  
  6. 6. The  Benefits  of  Scale  
  7. 7. Discovery  Around  the  World   NEW    YORK   MADRID   MUNICH             PARIS   LONDON   WASHINGTON   DC   TEL    AVIV   SINGAPORE   CHICAGO   SAN  FRANCISCO   SAO  PAULO   SYDNEY   MILAN   ATLANTA   LOS  ANGELES  
  8. 8. 150  BILLION               RECOMMENDATIONS   PER  MONTH  
  9. 9. 14  BILLION               PAGE  VIEWS   PER  MONTH  
  10. 10. DistribuTon  Partners   3!9!1!MONTHLY   UNIQUE  VISITORS     GLOBALLY     MILLION   JULY  2013  
  11. 11. BEHAVIORAL   PERSONAL  CONTEXTUAL    
  12. 12. New  Revenue  PotenTal  
  13. 13. MORE  VALUE   FROM  ALL   YOUR  CONTENT  
  14. 14. A  HolisTc  SoluTon   Videos   Homepages   Desktop  Mobile   ArTcles   SecTons   Slideshows  
  15. 15. CONTENT  PERFORMANCE   Where  should  arTcles  be  placed?   ENGAGE  EDITORIAL  
  16. 16. INSTANT  HEADLINE     &  IMAGE  TESTING   OpTmize  Engagement  &  CTR   ENGAGE  EDITORIAL  
  17. 17. SOCIAL  EDITORIAL  TOOLS   Which  stories  to  share  and  when?   ENGAGE  EDITORIAL   *   *   *  
  18. 18. All  Pages    +  30%     Homepage  OpTmizaTon  
  19. 19. With  Outbrain,  we  get  instant  insights  that   we  can  act  on,  live,  as  stories  happen…  while   delivering  incremental  revenue,  and  most   importantly,  making  our  site  more  enjoyable   for  everyone  who  visits.   ChrisTan  Broughton  |  Digital  Editor    
  20. 20. Responsive  Technology  
  21. 21. Veja  
  22. 22. M  de  Mulher  
  23. 23. Caras  
  24. 24. MSN  
  25. 25. Solving  Mobile  
  26. 26. Desktop  RPM   Beber  MoneTzaTon  than  Desktop        Mobile     Display    DISPLAY  AD  DATA  BASED  ON  MARY  MEEKER’S  (KPCP)  REPORT,  MAY  2012;  OUTBRAIN  RPM’S,  MARCH  2013   +1%   -­‐79%  
  27. 27. Mobile  Web  |  Hybrid  |  NaTve   We’ve  Got  You  Covered  
  28. 28. MOBILE  WEB  
  29. 29. One  More  Thing…  
  30. 30. Ongoing  A|B  Tests   B  A   +67%  RPM    
  31. 31. •  Get  you  the  higher  RPMs   •  Deliver  sustainable  revenue   •  Delight  the  audience   The  best  possible   recommenda2ons  
  32. 32. Videos   Homepages   Desktop  Mobile   ArTcles   SecTons   Slideshows  
  33. 33. Thank  You   Luiz Biagiotti lbiagiol@outbrain.com  
  34. 34. CONFIDENTIAL:  NOT  FOR  DISTRIBUTION   •  This  document  has  been  prepared  solely  for,  and  is  being  delivered  on  a  confidenTal   basis  to,  prospecTve  business  partners  of  Outbrain  inc.  (The  “company”).    Any   reproducTon  or  distribuTon  of  this  presentaTon,  in  whole  or  in  part,  or  the  disclosure  of   its  contents,  without  the  prior  wriben  consent  of  the  company,  is  strictly  prohibited.    By   accepTng,  opening  and/or  reviewing  this  document,  you  acknowledge  the  confidenTal   nature  of  the  informaTon  contained  in  this  document,  and  agree  not  to  reproduce  or   distribute  this  document  or  any  informaTon  contained  herein.   •  This  presentaTon  includes  certain  statements,  esTmates  and  projecTons  of  the   company  with  respect  to  the  anTcipated  future  business  and  performance  of  the   company,  such  statements,  esTmates  and  projecTons  reflect  various  assumpTons  of   management,  which  assumpTons  may  or  may  not  prove  to  be  correct.  Certain   informaTon  presented  in  this  presentaTon  consTtutes  “forward-­‐looking  statements”   which  can  be  idenTfied  by  the  use  of  forward-­‐looking  terminology  such  as  “may,”   “expect,”  “believe,”  “anTcipate,”  “esTmate,”  “plan,”  or  “conTnue,”  or  the  negaTve   thereof  or  other  variaTons  thereon  or  comparable  terminology.  Such  forward-­‐looking   statements  represent  the  subjecTve  views  of  the  management  of  the  company  and   management’s  current  esTmates  of  future  performance  are  based  on  assumpTons   which  management  believes  are  reasonable  but  which  may  or  may  not  prove  to  be   correct.  There  can  be  no  assurance  that  management’s  views  are  accurate  or  that   management’s  esTmates  will  be  realized,  and  nothing  contained  herein  is  or  should  be   relied  on  as  a  promise  as  to  the  future  performance  or  condiTon  of  the  company.       STRICTLY  CONFIDENTIAL:  NOT  FOR  DISTRIBUTION  
  35. 35. Appendix  
  36. 36. What  You  Won’t  See  
  37. 37. 45  

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