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Adrian Pavelescu's presentation from Internet and Mobile World (19.09.2012) …

Adrian Pavelescu's presentation from Internet and Mobile World (19.09.2012)


Published in: Technology

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Transcript

  • 1. Quick R esponseConecteaza un canal offline canal online mob de unUn mod mai simplu de a deschide o paginade mobile
  • 2. canalul offlineUnde amplasam codulQR?
  • 3. unde il amplasam print
  • 4. unde il amplasam outdoor
  • 5. unde il amplasamoutdoor
  • 6. unde il amplasamindoor
  • 7. unde il amplasamdirect mail
  • 8. unde il amplasamproduct
  • 9. unde il amplasam at the shelf
  • 10. unde il amplasamshop window
  • 11. unde il amplasamradio
  • 12. unde il amplasam web?
  • 13. unde il amplasam Innovative media
  • 14. unde il amplasam Innovative media
  • 15. unde il amplasam Innovative media
  • 16. unde il amplasam Innovative media
  • 17. canal online mobilCe continut poate avea URL-ul destinatie?
  • 18. Ce continut livreazaSite de companie / brandoptimizat pentru mobil
  • 19. Ce continut livreazaSite de companie / brandneoptimizat pentru mobil,de obicei home page
  • 20. Ce continut livreazaSite de companie / brandsetari mobil
  • 21. Ce continut livreazaCompany websitedesktop site pe mobilm.domeniu.ro
  • 22. Ce continut livreazaCustomized mobile page
  • 23. Ce continut livreazaYoutube clip
  • 24. Ce continut livreazaYoutube clipPreferinta de deschidere link
  • 25. Ce continut livreazaYoutube clipYoutube deschis cu browser in loc de app
  • 26. Ce continut livreazaFacebook page
  • 27. Ce continut livreazaFacebook page- User nelogat in Facebook pe mobil
  • 28. Ce continut livreazaFacebook page- User cu setare “view desktop site”
  • 29. Ce continut livreazaFacebook post
  • 30. Ce continut livreazaMobile app
  • 31. Ce continut livreazaMobile pURL
  • 32. statisticiScaneaza cineva coduriQR? 
  • 33. Statistici de utilizare
  • 34. Motive de neutilizare Nu au smartphone Nu stiu ce sunt codurile QR Nu stiu cum sa scaneze: - Nu stiu ca le trebuie o aplicatie de scanare - Stiu ca le trebuie o aplicatie, dar nu stiu cum sa o descarce - Stiu cum sa descarce o aplicatie, dar nu stiu pe care sa o descarce - Au descarcat o aplicatie slaba si nu reusesc sa scaneze Probleme legate de internet mobil (lent, scump, etc.) Li se pare mai complicat decat un search pe Google mobile Au scanat si au ajuns in site-uri neoptimizate pentru mobil
  • 35. TrendsCresterea ratei de utilizare QR code scans increased 300% in 2011 over 2010 (ScanLife) QR code usage jumped 617% from January to December 2011 in top 100 magazines (Nellymoser)
  • 36. TrendsSe dezvolta tehnologii noi care ar putea depasi QR-ulinainte de maturizare in RO AR (Augmented Reality) NFC (Near Field Communications)Ramane inca cea mai rapida metoda de masa de a accesa unmobi-site plecand de la un material offline
  • 37. The “How to” sectionCateva recomandari deutilizare
  • 38. Size does matter Distanta medie de scanareDimensiune optima cod QR = 10Distanta minima focalizare: 10 cmDistanta minima print: 1 cmDistanta optima print: 2.2 cm
  • 39. Densitate cod(complexitate) http://gooDepinde de lungimea URL-ului destinatie .gl V2 = 25 linii V10 = 57 linii Distanta de scanare Numarul de linii Dimensiune cod QR = X 10 25
  • 40. CuloriColors Don’t ContrastOK invert 55%
  • 41. Material de suportDeformari
  • 42. Informatii aditionaleDespre continutul destinatiei Scaneaza codul pentru a vedea Fruzu 3D www.fruzu.ro/qr1
  • 43. generatHow to eGoo.gl to shorten URL
  • 44. How toenerate gGoogle search QR generator
  • 45. How toenerate gTest it!
  • 46. 2 short movie clipsExamples of campaignsusing QR
  • 47. Video 1
  • 48. Video 2
  • 49. Candy QR