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Steve Krughttp://bit.ly/krugkeynotewww.outsystems.comUsability:Just one more thing youdon’t have time for?
First, help me calibrateShow of handsWho has read Don’t Make Me Think?© 2001 Steve Krug
Times have changed© 2001 Steve Krug0501001502002501995 2000 2005 2010 2015Number of times per month you heard the words“us...
Think backWas “Create great user experiences” abullet item in the job ad you answered?Nowadays everybody trolls for unic...
It’s now a job expectation because…Your boss read a book© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve KrugSir Jonathan "Jony" IveSenior Vice President ofIndustrial Design at Apple
Meanwhile…© 2001 Steve Krug024681012141995 2000 2005 2010 2015Number of hours officially added to your work-monthto spend ...
Of course…You could do it in your abundant sparetimeAnd in the gaps when your projects getfinished ahead of scheduleIt’...
The good newsOutSystems has done a lot to helpI’m not easily impressed, but I like whatthey’ve doneI’m not going to spo...
But there will still be problemsAnything built by people to be used bypeople will have usability issuesAlways a variety ...
More good newsThere’s one thing you can do that willproduce the greatest improvement in UX© 2001 Steve Krug
What is a usability test?Watching people try to use what youcreate…while thinking out loud© 2001 Steve Krug
Do-it-yourself usability testingAlmost anyone can do itI couldn’t write an applicationBut you can do a valuable usabili...
What I’d like to do todayTry to convince you…that usability testing is the mostvaluable thing you can do to ensure thatw...
First, a live demonstration© 2001 Steve Krug
© 2001 Steve KrugA brave volunteer? We’ll try an actual test It’s painless It’s brief You’ll get a round of applause w...
Your taskYou’ve created a component that lets youdisplay a Google Map for a location in anapplication.Use Forge to share t...
What I heard for yearsStaggered sprints, leapfrogging, layingout trackRound peg in a square hole, notconvincing, assume...
© 2001 Steve KrugCarol Smith, Agile 2011
© 2001 Steve Krug
It’s a lot like therapy© 2001 Steve Krug
I believe anyone can do it...if they keep it simple enough© 2001 Steve Krug
Most sites don’t get tested$$$TimeLack of management buy-in© 2001 Steve Krug
Traditional usability testingLabExperienced professional8 users, minimumBig honkin’ reportWeeks of work, usually by a...
© 2001 Steve KrugDo-it-yourself usability testingThree users per roundYou’ll find more problems than you can fixNo lab ...
© 2001 Steve KrugDo-it-yourself usability testingNo stats, no exit questions, no fauxvalidityNo big reportDebrief over ...
1. Start early© 2001 Steve Krug
© 2001 Steve KrugStart earlier thanyou think makessense.
Incorrect thinking© 2001 Steve Krugapplication
Correct thinking© 2001 Steve Krugapplication
You can test…Your existing app if redesigningCompetitors’ sites or appsA sketch on a napkinWireframesPrototypes (e.g....
2. Test on a regular schedule© 2001 Steve Krug
© 2001 Steve KrugA morning a month,that’s all we ask.
© 2001 Steve Krug
3. Test frequently, with few users© 2001 Steve Krug
4. Focus on fixing the serious problems© 2001 Steve Krug
© 2001 Steve KrugFocus ruthlessly ona small number ofthe most importantproblems.
© 2001 Steve KrugProblems youcan find withjust a few testparticipantsProblemsyou have theresources to fix
Result:The most serious problems often don’tget fixed“We’ll fix that in the next majorredesign”© 2001 Steve Krug
© 2001 Steve Krug
Details! We want details!Join me tomorrow at 2© 2001 Steve Krug
© 2001 Steve Krugwww.outsystems.com/ux-for-it
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve KrugThanks for all the fishSend any questions, feedback, gripes toskrug@sensible.comor @skrug on the Twitter...
© 2013 Steve Krughttp://bit.ly/krugkeynotewww.outsystems.com
Steve Krug Keynote at OutSystems NextStep
Steve Krug Keynote at OutSystems NextStep
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Steve Krug Keynote at OutSystems NextStep

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Usability Keynote for NextStep 2013

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  1. 1. Steve Krughttp://bit.ly/krugkeynotewww.outsystems.comUsability:Just one more thing youdon’t have time for?
  2. 2. First, help me calibrateShow of handsWho has read Don’t Make Me Think?© 2001 Steve Krug
  3. 3. Times have changed© 2001 Steve Krug0501001502002501995 2000 2005 2010 2015Number of times per month you heard the words“user experience” or “UX” or “usability”
  4. 4. Think backWas “Create great user experiences” abullet item in the job ad you answered?Nowadays everybody trolls for unicornsDevelopers who can do UI designDesigners who can code© 2001 Steve Krug
  5. 5. It’s now a job expectation because…Your boss read a book© 2001 Steve Krug
  6. 6. © 2001 Steve Krug
  7. 7. © 2001 Steve KrugSir Jonathan "Jony" IveSenior Vice President ofIndustrial Design at Apple
  8. 8. Meanwhile…© 2001 Steve Krug024681012141995 2000 2005 2010 2015Number of hours officially added to your work-monthto spend on creating improved user experience
  9. 9. Of course…You could do it in your abundant sparetimeAnd in the gaps when your projects getfinished ahead of scheduleIt’s no wonder we’re obsessed with timemanagement© 2001 Steve Krug
  10. 10. The good newsOutSystems has done a lot to helpI’m not easily impressed, but I like whatthey’ve doneI’m not going to spoil Paulo’s fun© 2001 Steve Krug
  11. 11. But there will still be problemsAnything built by people to be used bypeople will have usability issuesAlways a variety of users, tasksPeople will always do things you’d NEVERexpectInherent nature of programming (no time,design by committee, shifting priorities,constraints)It’s just plain hard to get design right
  12. 12. More good newsThere’s one thing you can do that willproduce the greatest improvement in UX© 2001 Steve Krug
  13. 13. What is a usability test?Watching people try to use what youcreate…while thinking out loud© 2001 Steve Krug
  14. 14. Do-it-yourself usability testingAlmost anyone can do itI couldn’t write an applicationBut you can do a valuable usability testIt doesn’t have to take a lot of time oreffortIt always makes UX better© 2001 Steve Krug
  15. 15. What I’d like to do todayTry to convince you…that usability testing is the mostvaluable thing you can do to ensure thatwhat you’re building is as good as it canbe…that it’s much easier than you think…and that you can--and should--be doingit yourself© 2001 Steve Krug
  16. 16. First, a live demonstration© 2001 Steve Krug
  17. 17. © 2001 Steve KrugA brave volunteer? We’ll try an actual test It’s painless It’s brief You’ll get a round of applause when we’re done Qualifying criteria: Have used a Web browser English-speaking adult A developer Haven’t used Forge to share a component
  18. 18. Your taskYou’ve created a component that lets youdisplay a Google Map for a location in anapplication.Use Forge to share the component.It’s in an OutSystems Solution Pack filenamed GoogleMap.osp.You created an “icon” for the component.It’s in GoogleMapIcon.png.© 2001 Steve Krug
  19. 19. What I heard for yearsStaggered sprints, leapfrogging, layingout trackRound peg in a square hole, notconvincing, assumes dedicated UX personwho protoypes wellUX person is required to createprototypes ahead of developersBetter: Test work in progressGive feedback while most useful © 2001 Steve Krug
  20. 20. © 2001 Steve KrugCarol Smith, Agile 2011
  21. 21. © 2001 Steve Krug
  22. 22. It’s a lot like therapy© 2001 Steve Krug
  23. 23. I believe anyone can do it...if they keep it simple enough© 2001 Steve Krug
  24. 24. Most sites don’t get tested$$$TimeLack of management buy-in© 2001 Steve Krug
  25. 25. Traditional usability testingLabExperienced professional8 users, minimumBig honkin’ reportWeeks of work, usually by an outsider$5k - $10kHappens rarelyTeam not always convinced© 2001 Steve Krug
  26. 26. © 2001 Steve KrugDo-it-yourself usability testingThree users per roundYou’ll find more problems than you can fixNo lab or mirrorsSet up a monitor in another room so thedevelopment team can watchRecord with a screen recorder (Camtasia,Silverlight, etc.)
  27. 27. © 2001 Steve KrugDo-it-yourself usability testingNo stats, no exit questions, no fauxvalidityNo big reportDebrief over lunchReport is a 1-2 page email, mostly bulletpoints
  28. 28. 1. Start early© 2001 Steve Krug
  29. 29. © 2001 Steve KrugStart earlier thanyou think makessense.
  30. 30. Incorrect thinking© 2001 Steve Krugapplication
  31. 31. Correct thinking© 2001 Steve Krugapplication
  32. 32. You can test…Your existing app if redesigningCompetitors’ sites or appsA sketch on a napkinWireframesPrototypes (e.g. Balsamic, Axure)CompsPortions that have been builtAlpha, beta, etc.© 2001 Steve Krug
  33. 33. 2. Test on a regular schedule© 2001 Steve Krug
  34. 34. © 2001 Steve KrugA morning a month,that’s all we ask.
  35. 35. © 2001 Steve Krug
  36. 36. 3. Test frequently, with few users© 2001 Steve Krug
  37. 37. 4. Focus on fixing the serious problems© 2001 Steve Krug
  38. 38. © 2001 Steve KrugFocus ruthlessly ona small number ofthe most importantproblems.
  39. 39. © 2001 Steve KrugProblems youcan find withjust a few testparticipantsProblemsyou have theresources to fix
  40. 40. Result:The most serious problems often don’tget fixed“We’ll fix that in the next majorredesign”© 2001 Steve Krug
  41. 41. © 2001 Steve Krug
  42. 42. Details! We want details!Join me tomorrow at 2© 2001 Steve Krug
  43. 43. © 2001 Steve Krugwww.outsystems.com/ux-for-it
  44. 44. © 2001 Steve Krug
  45. 45. © 2001 Steve Krug
  46. 46. © 2001 Steve Krug
  47. 47. © 2001 Steve KrugThanks for all the fishSend any questions, feedback, gripes toskrug@sensible.comor @skrug on the TwitterAnd come visitwww.sensible.com
  48. 48. © 2013 Steve Krughttp://bit.ly/krugkeynotewww.outsystems.com
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