Training Non-Digital Staff Scott Smith Web Editor Time Out Chicago

Who are you people?

What we’ll discuss today Approaching staff Creating structures/expectations Training/utilizing staff Observe, recognize, revise Bridge the gaps

Approaching staff

Creating structures/expectations

Training/utilizing staff

Observe, recognize, revise

Bridge the gaps

Why I’m here

Why I’m here

Why I’m here

What this taught me

APPROACH STAFF Don’t screw screw this up

APPROACH STAFF Start the discussion now ≠

Start the discussion now

APPROACH STAFF Start the discussion now Adopt openness

Start the discussion now

APPROACH STAFF Start the discussion now Get staff buy-in now Utilize their expertise

Start the discussion now

APPROACH STAFF Get and give “the why”

Get and give “the why”

APPROACH STAFF Truth to power

Truth to power

CREATE STRUCTURES / EXPECTATIONS Acknowledge the reality

Acknowledge the reality

CREATE STRUCTURES / EXPECTATIONS We already have several of these. Don’t bother re-inventing it.

CREATE STRUCTURES / EXPECTATIONS Online content-planning starts here.

Not you.

CREATE STRUCTURES / EXPECTATIONS Let your staff be the experts.

CREATE STRUCTURES / EXPECTATIONS Create a staff Notice this does not say “hire”

Create a staff

Notice this does not say “hire”

CREATE STRUCTURES / EXPECTATIONS Tools: Available, accessible, appropriate

Tools: Available, accessible, appropriate

CREATE STRUCTURES / EXPECTATIONS Tools: Available, accessible, appropriate

Tools: Available, accessible, appropriate

TRAIN / UTILIZE STAFF Create/maintain a training program Documentation Follow-up Continued education

Create/maintain a training program

Documentation

Follow-up

Continued education

TRAIN / UTILIZE STAFF Teach the basics

Teach the basics

TRAIN / UTILIZE STAFF Teach the basics And yet…not everyone knows the Web. (Quick: What’s SEO?)

Teach the basics

TRAIN / UTILIZE STAFF Teach the basics The smallest section in your magazine has as much reach as the largest.

Teach the basics

TRAIN / UTILIZE STAFF Use all your resources

Use all your resources

OBSERVE, RECOGNIZE, REVISE Address reluctance with openness

Address reluctance with openness

OBSERVE, RECOGNIZE, REVISE Be the intermediary

Be the intermediary

OBSERVE, RECOGNIZE, REVISE Provide the why

Provide the why

OBSERVE, RECOGNIZE, REVISE Praise and reward Talk about what your staff does and tell them who’s talking

Praise and reward

OBSERVE, RECOGNIZE, REVISE Be nimble Do results = intent? Apologizing is easy Break down barriers

Be nimble

BRIDGE THE GAPS Not quite social enough; Not enough networking either

Not quite social enough;

Not enough networking either

BRIDGE THE GAPS Continuing education Look for partners A wee bit of marketing

Continuing education

Look for partners

A wee bit of marketing

Q & A

CONTACT INFO Email: ssmith@timeoutchicago.com [email_address] Blog: ourmaninchicago.blogspot.com Twitter: twitter.com/ourmaninchicago

THANKS!