OuiShare Editorial Guidelines
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OuiShare Editorial Guidelines

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These are editorial guidelines for contributers to our magazine OuiShare.net

These are editorial guidelines for contributers to our magazine OuiShare.net

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OuiShare Editorial Guidelines Presentation Transcript

  • 1. How to write a great post -Editorial Guidelines & Adivce
  • 2. In this presentation:1. Getting started2. What is worth reporting?3. Defining your angle4. How to make headlines5. Structuring your article6. SEO Guidelines7. Pushing your content
  • 3. How to startJoin our tool Trello here to● add your article ideas● discuss them with others● get the "go" from editors to start writing the article● give others feedback and input on ideasHow? Send an email to ● stan[at]ouishare[dot]net (french & english) ● francesca[at]ouishare[dot]net (english)
  • 4. Done? Trello Have a look here Give feedback, insights Writing your post? Move the card here & Move the card here & notify Offer help update the editors! editorsHere you can findthe guidelinesagain ;-)Have a new idea?Create a card hereand fill in thedescription with apitch + notifypotentially interestedpeople
  • 5. Different categories of posts● Brief news● Analytic post (usually long)● Opinion piece● Interviews
  • 6. What makes news worth reporting? Exclusivity?Did other websites reported about it yet?In which language?
  • 7. What makes news worth reporting? Originality? Is this really new? Is it likely to happen again?
  • 8. What makes news worth reporting? Value added on the longer-term? Opportunities to link back to previous posts? Will it feed further posts? Does it emphasize our expertise?
  • 9. Define your angle !
  • 10. Making your headline awesome Focused VS.
  • 11. Making your headline awesome impertinent & provocative VS. VS.
  • 12. Making your headline awesome Metaphoric & Creative AWESOME
  • 13. Making your Headline OK... In case of imaginations shortage.. Keep it simple:
  • 14. How to structure your article Respect CC licence Size must be 940*300 pix Put source at bottom of Beautiful & illustrative picture articleNot an introduction!Short & attractive Tell a story!summary of what the Anecdote, recent news, Awesome Headlinearticle is about (max 3- personal experience - and4 lines) lead people to your Lead paragraph reasoningStart with a short Introductionsentence making thebridge with previous § Sub-headings Not to generalist! Your amazing text Take a quote if youre out of imaginationNormal width is 640px Sub-headings Good picture Your amazing text Bring perspective for further discussionbelow a <hr/> tagPut footnotes & Your amazing openingpictures credit here Footer
  • 15. Making your content searchableSEO guidelines● link to relevant content from previous OuiShare and other articles● make sure to fill out "title" field with text related to the link
  • 16. SEO GuidelinesHere you can search forexisting articles with keywordsyou would like to link to
  • 17. SEO GuidelinesDo the same forpictures:● Fill out title● alternate text● add the link to original picture on flickr (if CC)
  • 18. This is what the GoogleFill out the preview of your article willWordpress SEO look like.PluginAdd one keywordyou find mostimportant for thearticleTitle that showsup in Google. Nolonger than 70caracters.= lead paragraph.If possible, addmore relevantkeywords in thetext.Fill in an Excerptwith 1 -2sentencessummary. Thistext appears onour front pageunder the picture.
  • 19. Pushing your content1. Facebook● mind to post as Ouishare (not yourself)● check if the feature picture appears correctly (otherwise use this tool: https://developers.facebook.com/tools/debug )● Write an introduction statement or good quote● delete link after fully loaded● you change link title/ text if necessary● target to right audience (Spanish article -->Spain)2. Twitter● add relevant #hashtags● @mention the author● adapt the title
  • 20. A few last things...This key items do help us a lot: ● Spend 5-10 minutes on the trello board everyday : provide feedback, ideas, insights to other contributors ● Update the status of your article so that it does not get forgotten ● Ask for help when needed ● Check out the editing guidelines before sending the final version to the editors ● Have fun !
  • 21. Stanislas Jourdan Stan[at]ouishare[dot]net @stanjourdanwww.ouishare.netwww.oui-share.com Francesca Pick francesca[at] ouishare[dot]net OuiShare @francesca_sp