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Chrysler group llc_&_daimler_ag

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About Chryserl and Daimler Takover

About Chryserl and Daimler Takover

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  • 1. Introduction• Automobile manufacturer• In Detroit, Michigan, USA
  • 2. Introduction• Divisions:• 3 subsidiaries: • Chrysler Canada • Chrysler Australia • GEM
  • 3. History 6th January 1925: foundation by Walter Chrysler (when Maxwell Motors company turned into Chrysler)  first car: the six
  • 4. History 1998: takeover by Daimler-Benz AG  DaimlerChrysler Motors Company LLC In 2007 and 2009: purchasing by Cerberus Capital Management L.P (an American private equity frim, specialised in restructuring troubled companies) In 2009: partnership with Fiat Group
  • 5. Headquarters andplaces of activities Headquarters: Detroit, Michigan, USA A worldwide company
  • 6. Positionon the market The worlds thirteenth largest vehicle manufacturer in 2008 according to OICA (ahead of BMW but behind Daimler AG) In the the "Big Three" automobile brands in the United States
  • 7. Turn-over Revenue in 2009: $ 17,710 millions US Chrysler Sales:
  • 8. Calendar Year US Chrysler Sales %Chg/yr.1999 2,638,5612000 2,522,695 -4.4%2001 2,273,208 -9.9%2002 2,205,446 -3%2003 2,127,451 -3.5%2004 2,206,024 +3.7%2005 2,304,833 +4.5%2006 2,142,505 -7%2007 2,076,650 -3.1%2008 1,453,122 -30% 2009 931,402 -36%2010 (January–October) 910,357 +17%
  • 9. Organization Chrysler Group LLCs chairman, C. Robert Kidder
  • 10. Organization  Chrysler Group LLC’s CEO, Sergio Marchionne
  • 11. Staff In 2009: 50,000 employees
  • 12. Website Chryslergroupllc.com
  • 13. Key points Worldwide automobile manufacturer Founded by Walter Chrysler in 1925 Based in Detroit, Michigan, USA Five divisions (vehicles brands: Chrysler, Dodge, Jeep, Ram, Mopar and Electric Motorcars (GEM )) and three subsidiaries (Chrysler Canada, Chrysler Australia and GEM) belongs to the the "Big Three" automobile brands in the United States (with Ford Motor Company, and General Motors competitors in the USA).
  • 14. Introduction Daimler AG  German car corporation  The worlds thirteenth largest car manufacturer  The largest company in Germany  Multinational  The second-largest lorry manufacturer in the world
  • 15. History Benz & Company, 1883–1926 Daimler Motoren Gesellschaft AG, 1890–1926 Daimler-Benz AG, 1926–1998 DaimlerChrysler AG, 1998–2007 Daimler AG, 2007–present
  • 16. Benz & Cie. Founder German engine designer Automobile engineer The inventor of the petrol-powered automobile Carl Benz 1844-1929
  • 17. Daimler Motoren Gesellschaft AG Founder The inventor of the first high-speed petrol engine The inventor of the first four-wheel automobile Daimler Gottlieb 1834-1900
  • 18. The Board of Management Dr. Dieter Zetsche Chairman of the Board of Management Head of Mercedes-Benz Cars Appointed until: 2013; first appointed: 1998
  • 19. Products
  • 20. Brands
  • 21. Worldwide EuropeNorth/Central America AsiaSouth America Australia Africa
  • 22. Top Daimler AG competitors
  • 23. Daimler’s objectives Groundbreaking technologies. High-quality products. To reduce the fuel consumption and emissions of their vehicles. Safety in road traffic. Increasingly safer with trendsetting innovations. To successfully meet the challenges of future mobility.
  • 24. Target System
  • 25. Employees 256,407
  • 26. Turnover €78.92 millions (2009)
  • 27. Key points The largest company in Germany A worldwide company Second-largest lorry manufacturer in the world Founded by Daimler Gottlieb (1834-1900) and Carl Benz (1844-1929) The alliance was not successful
  • 28. DaimlerChrysler Alliance in 1998 between Daimler AG and Chrysler Groupp LLC  DaimlerChrysler Motors Company LLC (to be stronger together on the market) At the beginning, considered as a merge but later as a takeover (because Chryler Group LLC was much less rich than Daimler Ag)
  • 29. DaimlerChrysler End of the alliance in 2007 Why?  Chrysler Group LLC’s bad results

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