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[TDC2013] Entenda a Plataforma Windows
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[TDC2013] Entenda a Plataforma Windows

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Visão geral da Plataforma Windows - Windows 8, Windows Phone, Windows Azure e XBOX One

Visão geral da Plataforma Windows - Windows 8, Windows Phone, Windows Azure e XBOX One

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  • This presentation provides an overview of why developers and businesses should want to build on the Microsoft platform. It is has been created to be used on its own or for you to use before you dive on more specific product or technical discussions.Please send any feedback to platstory@Microsoft.com
  • Key Points: Increase in devices and rise of services have dramatically impacted developersBoth are helping blur the line between “consumer” and “enterprise”.Turns out hardware isn’t that interesting without great software and software isn’t that interesting without great hardware.For software developers two trends have dramatically changed the landscape in which they work over the last few years. First, the rise of powerful mobile devices – driven by, but not limited to phones and tablets – have created not only new markets for apps but have also increased the types of experiences possible. Of course the sheer increase in the types and numbers of devices also presents challenges: how do you create multiple versions of apps, across not just differing types of hardware and operating systems but also increasingly incompatible versions of the same operating system. This is where the second trend comes in: services. Cloud-backed software delivered, updated and available to a variety of devices provides not only a better way to support the increasing number of these devices but to also create new types of experiences for all of us. Services can give easy and consistent access to all of your information wherever you may be, they provide access to near-limitless computing power when you need it and they can provide for developers and businesses new types of revenue opportunity.Out of these two trends a number of challenges (and opportunities) have arisen:Finding your audience. Creating an app or an experience is just the first step. Finding and then reaching the right audience is an increasingly difficult task. Differentiating. In a sea of apps, how does your app stand out? Time and skills. With limited time and budget how do you build apps for all the various devices you need to reach your audience? Do you need to learn new programming languages and skills in order to do so?Devices fodder:A recent survey found that in 88% of companies, employees were using their own technology at work. (Avanade, 2012)Information workers “report using an average of 4 consumer devices and multiple third-party applications, such as social networking sites, in the course of their day.” (Unisys/IDC)The technology adoption curves for the enterprise are being re-written by the usersServices fodder:Any interesting client experience these days has a service on the back end – even gamesCloud compute usage, across the industry, is doubling every 6 months. (MSFT – azure insights/internal)Cloud spending will reach $60B in 2012, growing at 26% (IDC) – roughly 4x the rate of growth for IT overallOver 80% of new apps will be distributed/deployed on clouds (IDC)
  • Falar dos dispositivosKey Points: “devices” means more than mobile phonesThere are currently more connected devices than people on the planetWindows Embedded powers a number of electronics you interface with throughout the dayWhen you think devices, understandably most people think about their phone. The connectivity and computing power in a smartphone enables you to carry the equivalent of a number of other devices in your pocket: camera, gps, dvd player, cd player, radio, game console . . .But thinking of “devices” as just mobile phones and tablets is short sighted. In our everyday lives we are surrounded by sensors and computing devices that are connected to the Internet: From devices that can tweet when a potted plant needs water to the FitBit or Nike Fuel sensor you wear to monitor your own activities, to the smart lightbulbs and interactive T-shirts to medical devices that help save lives daily. When you’re in a sports arena, chances are most of the signs you see are powered by Windows Embeded.The number of devices connected to the Internet exceeded the number of people on earth in 2008. It is estimated that by 2020 that number will hit 50 Billion.Landlines were passed by mobiles in 2002 (peaking at 1.3B). By 2009, 4.7B mobile subscribers. (Meeker/ International Telecomunications Union 2012)400M mobile phones in China. 25M only read books on their phone.Smartphones are considered “mission-critical” tools that 70% won’t leave home without (Interactive Advertising Bureau, July 2012)By 2016, 70% of tablets used for work will be purchased by the employees themselves (Forrester, February 2012).Source: During 2008, the number of things connected to the internet exceeded the number of people on earth. By 2020 there will be 50 Billion. (Cisco)http://blogs.cisco.com/news/the-internet-of-things-infographic/
  • Key Points:Based in South Korea, this machine uses Kinect to reward dancers with Coke.http://www.inquisitr.com/402829/intelligent-coca-cola-vending-machine-rewards-great-dance-moves-with-free-cokes/“The Coca Cola Company recently unveiled the latest vending machine technology in South Korea and the experiment met with great success. The new high tech machine encouraged passing shoppers to demonstrate their break dance moves and rewarded the best efforts with free Cokes.As shoppers stroll through the mall, they are quickly challenged by the machine to emulate the dance moves of South Korea’s ultra popular boy band, 2 PM. When a brave soul accepts the invitation, they are instructed to step on the bright red circle painted on the floor, and the magical machine begins the fun. . . Some of the less technology friendly members of the audience might think there was a person hidden inside the double sized vending machine, but in reality, the crowd friendly soda dispenser makes use of Microsoft’s Kinect technology. Sensors read the dancers body moves and when they copy the dance step correctly, out pops a bottle of Coke. The lucky winner can take their free drink or bust a few more moves to win free Cokes for their friends.Read more at http://www.inquisitr.com/402829/intelligent-coca-cola-vending-machine-rewards-great-dance-moves-with-free-cokes/#3X1S3rvUZLx2e3D6.99
  • Key Points: “devices” means more than mobile phonesThere are currently more connected devices than people on the planetWindows Embedded powers a number of electronics you interface with throughout the dayWhen you think devices, understandably most people think about their phone. The connectivity and computing power in a smartphone enables you to carry the equivalent of a number of other devices in your pocket: camera, gps, dvd player, cd player, radio, game console . . .But thinking of “devices” as just mobile phones and tablets is short sighted. In our everyday lives we are surrounded by sensors and computing devices that are connected to the Internet: From devices that can tweet when a potted plant needs water to the FitBit or Nike Fuel sensor you wear to monitor your own activities, to the smart lightbulbs and interactive T-shirts to medical devices that help save lives daily. When you’re in a sports arena, chances are most of the signs you see are powered by Windows Embeded.The number of devices connected to the Internet exceeded the number of people on earth in 2008. It is estimated that by 2020 that number will hit 50 Billion.Landlines were passed by mobiles in 2002 (peaking at 1.3B). By 2009, 4.7B mobile subscribers. (Meeker/ International Telecomunications Union 2012)400M mobile phones in China. 25M only read books on their phone.Smartphones are considered “mission-critical” tools that 70% won’t leave home without (Interactive Advertising Bureau, July 2012)By 2016, 70% of tablets used for work will be purchased by the employees themselves (Forrester, February 2012).Source: During 2008, the number of things connected to the internet exceeded the number of people on earth. By 2020 there will be 50 Billion. (Cisco)http://blogs.cisco.com/news/the-internet-of-things-infographic/
  • Key Statements: Another key attribute of our platform is the concept of common core, which provides unique opportunity for developers. No competitor can match this.Our Windows platform spans devices and cloud services, including Windows, Windows Phone, Windows Azure, Windows Server, Office, Bing, Xbox, Visual Studio and other tools and technologies. With common core, developers have the ability to take code, skill set, programming languages, and tools across PC, tablet, phone, and handheld device.In Enterprise space the deployment choice (public, private, hybrid) and enterprise grade credibility are key tenets for LOB applications.For commercial developers, on the other hand, the size of potential market combined with faster development paves an easier path to commercial success.
  • One of the other things that drives us and is at play for us on a daily basis is the feedback cycle of our first-party workloads. We have perhaps the most diverse set of first-party workloads – the SaaS applications we run ourselves -- at Microsoft. Now, these applications keep us honest, especially if you're in the infrastructure business, you've got to live this live site availability day in and day out. And the diversity also keeps us honest because you build out your storage compute network, the application containers, to meet the needs of the diversity these applications represent. Take Xbox. When they started Xbox Live in 2002, they had around 500 servers. Now, they use something like 300,000 servers, which are all part of our public cloud to be able to really drive their experiences. Halo itself has had over a billion games played, and something like 270 million hours of gameplay. And Halo uses the cloud in very interesting ways for pre-production, rendering support, gameplay, post-production analytics, the amount of real-time analytics that's driving the continuous programming of Halo is pretty stunning. Take SkyDrive. We have over 250 million accounts. You combine SkyDrive with the usage of Office Web Apps, where we have more than 50 million users of Office Web Apps, you can see a very different set of things that are happening with storage, collaboration, productivity. Skype is re-architecting their core architecture to take advantage of the cloud for their 190-plus million users. Large numbers:O365 : Nearly 50 million people use Office Web Apps, More than 40% of the Interbrand Top 100 global brands use Microsoft’s cloud productivity services Azure: Windows Azure uses more server compute than the entire planet used in 1999, Windows Azure has tens of thousands of customers and is adding hundreds every day, 3. Compute usage doubled in the last 6 months, storage has doubled over the last 2 monthsSkyDrive: Over 60M people store content on SkyDrive every month , 360M files are uploaded to SkyDrive every month Outlook.com: gained one million users in less than 24 hours on its launch daySkype: In FY12 Q4, more than 115 billion minutes worth of calls were made on Skype, an increase of 58% year over year, Skype has more than 250M connected users per month, Skype has a Run rate of more than 300 billion minutes annually. Approximately 50% of these are Skype video calls, There are more than 40 million concurrent users of Skype at peak times
  • For Microsoft, the runtime for the cloud OS is a set of capabilities that will enable development against the cloud design point and new app patterns. It’s comprised of a core set of capabilities such as virtual machines, websites, and media & mobile services that developers can extend through higher level services such as identity, data, and integration. In addition, application/SaaS-level extensibility also enables an increasingly relevant class of apps, especially for business application developers. As developers shift toward the emerging app pattern, this portfolio of capabilities will become the baseline set of requirements, and only Microsoft has this portfolio today.In Windows Azure, we ship these capabilities on a continuous basis (many of them just since the last Build in 2012) to support delivery of this new runtime for the development scenarios that will matter in the device & service era, and it starts with the IaaS capability of Windows Azure Virtual Machines for developers that want to write to bare metal.  There are a number of recent advancements, including high availability, load-balanced SQL Server, virtual private gateway, and the availability of Windows Server Blue as a supported OS image. 
  • Key Points:Windows is our platform for both devices and services, server and cloudCommon thread across all of Windows – PC, Tablet, Phone, Server, Cloud, Data – It is all WindowsWhat we learn from hosting some of the largest services in the world we implement in our products. Windows is our platform, powering both devices and services . . .Continuous feedback loop between what we use in production and what we implement in our productsOur consumer business matters more than ever to our enterprise business – consumers are calling the shots now, re-shaping the adoption curves for tech in the enterprise to reflect their personal tastes and not IT inertia and slownessWe learn a lot from it … implement that learning into our products, all while maintaining an enterprise-grade feature set that matters more to IT today than ever beforeOnly Microsoft plays in both these areas, and now that the line separating the two is gone forever, we’re in a great position to take advantageFrom full public cloud to full private cloud and all the areas in-between, Microsoft provides a consistent way to take advantage of the cloud on your terms.
  • Windows interoperates via standard protocols like REST, JSON, AtomPub, and othersWindows works with your identity, be it Facebook, Yahoo, Google, or any other OpenID providerWindows works with open source, be it Hadoop, Mongo, CouchDB, mySQL, and othersWindows gives back to the open source community, with parts of .net and libraries for multiple non-ms languages published on githubWindows works with the languages developers like ... .NET, Java, PHP, node.js, Python, etc.Windows works with the tools developers like ... visual studio, eclipse ... we even provide tools for deployment from desktop Linux and MacWindows supports server OS distros from SUSE, openSUSE, Ubuntu, CentOS, and now Oracle LinuxWindows supports multiple device platforms, including iOS, Android, and HTML5
  • This presentation provides an overview of why developers and businesses should want to build on the Microsoft platform. It is has been created to be used on its own or for you to use before you dive on more specific product or technical discussions.Please send any feedback to platstory@Microsoft.com
  • Transcript

    • 1. Daibert @Daibert
    • 2. dispositivo hardware s software serviços
    • 3. Dispositivo s 50 bilhões 200 3 201 0 201 5 202 0
    • 4. dispositivos Durante 2008, o número de dispositivos conectados a Internet superou o número de habitantes na Terra. 200 3 201 0 201 5 50 bilhões 202 0
    • 5. Programming skills Development tools Languages, frameworks Components Runtimes
    • 6. Microsoft em números Cerca de 50 milhões de usuários online
    • 7. Windows na Nuvem
    • 8. .NET Hyper-V Visual Studio System Center Active Directory
    • 9. ● Plataforma ABERTA
    • 10. Windows em dispositivos incríveis … … suportados por serviços na núvem!
    • 11. Daibert @Daibert