The Potential Contribution ofSports Events to Urban TourismSuccessful Local Football ClubsSefi Donner, CEO, Sports Events 365 LTD
Successful Local Club Continuous presence, little or no municipal funding or involvementMunicipal executing of sports events Substantial municipal funds & involvement around a few chosen eventsOne-time events / Tournaments Making use of existing facilitiesWorldwide events hosted by a nation Heavy funding, national level, risk, branding opportunity4 Types of Involvement/Events
Steady demand for tickets by tourists exists mainly in the"football cities": London, Manchester, Liverpool, Madrid,Barcelona, Milan, Turin, Rome, MunichThe investment is done by the club’s owners, thus themunicipality has no influence on club’s marketing policyregarding tourists.Both ticket price and availability are set by the club’s policy.Successful Local Clubs - Europe
Tourists go on stadium tours as well = the venue itself is anasset.Result: Boost to tourism with minimum municipal investment.The municipality benefits from the success of the local club.Test cases: FC Barcelona, Manchester UnitedCan this model be applied to other cities?Successful Local Clubs - Europe
Police regulations that mean to deal with local fans, butjeopardize tourists’ arrival. Test case: ItalyClub’s marketing policy that means to maximize profitbut may hinder tourists’ arrival Test case: Paris Saint GermainHindering Factors
Facilitate ticket purchase to tourists: Pre-sale of tickets to tourists Appoint club representatives abroad Allow purchase of regular (In oppose to Hospitality) tickets.Regard foreign players as an asset Bring tourists from their country of origin (Test case: Zlatan)Amend police regulations (Test case: Closed games)Positive ideas
Sports Events 365’ MissionTo enable tourists around the world to attend sports eventsby overcoming the hindering factors and spreading thepositive ideas.Thank you!