The Potential Contribution ofSports Events to Urban TourismSuccessful Local Football ClubsSefi Donner, CEO, Sports Events ...
Successful Local Club Continuous presence, little or no municipal funding or involvementMunicipal executing of sports eve...
Steady demand for tickets by tourists exists mainly in the"football cities": London, Manchester, Liverpool, Madrid,Barcelo...
Tourists go on stadium tours as well = the venue itself is anasset.Result: Boost to tourism with minimum municipal investm...
Police regulations that mean to deal with local fans, butjeopardize tourists’ arrival. Test case: ItalyClub’s marketing p...
Facilitate ticket purchase to tourists: Pre-sale of tickets to tourists Appoint club representatives abroad Allow purch...
Sports Events 365’ MissionTo enable tourists around the world to attend sports eventsby overcoming the hindering factors a...
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Sport and Urban Tourism - Sefi Doner

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Sport and Urban Tourism - Sefi Doner

  1. 1. The Potential Contribution ofSports Events to Urban TourismSuccessful Local Football ClubsSefi Donner, CEO, Sports Events 365 LTD
  2. 2. Successful Local Club Continuous presence, little or no municipal funding or involvementMunicipal executing of sports events Substantial municipal funds & involvement around a few chosen eventsOne-time events / Tournaments Making use of existing facilitiesWorldwide events hosted by a nation Heavy funding, national level, risk, branding opportunity4 Types of Involvement/Events
  3. 3. Steady demand for tickets by tourists exists mainly in the"football cities": London, Manchester, Liverpool, Madrid,Barcelona, Milan, Turin, Rome, MunichThe investment is done by the club’s owners, thus themunicipality has no influence on club’s marketing policyregarding tourists.Both ticket price and availability are set by the club’s policy.Successful Local Clubs - Europe
  4. 4. Tourists go on stadium tours as well = the venue itself is anasset.Result: Boost to tourism with minimum municipal investment.The municipality benefits from the success of the local club.Test cases: FC Barcelona, Manchester UnitedCan this model be applied to other cities?Successful Local Clubs - Europe
  5. 5. Police regulations that mean to deal with local fans, butjeopardize tourists’ arrival. Test case: ItalyClub’s marketing policy that means to maximize profitbut may hinder tourists’ arrival Test case: Paris Saint GermainHindering Factors
  6. 6. Facilitate ticket purchase to tourists: Pre-sale of tickets to tourists Appoint club representatives abroad Allow purchase of regular (In oppose to Hospitality) tickets.Regard foreign players as an asset Bring tourists from their country of origin (Test case: Zlatan)Amend police regulations (Test case: Closed games)Positive ideas
  7. 7. Sports Events 365’ MissionTo enable tourists around the world to attend sports eventsby overcoming the hindering factors and spreading thepositive ideas.Thank you!

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