Charm Lee - Tourism, An Industry Of Hope - Keynote

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Charm Lee - Tourism, An Industry Of Hope - Keynote

  1. 1. KOREAHangang river in SeoulMyeong-dong
  2. 2. Korea’s inbound tourist statisticsDouble-digit growth over the last four years (2009~2012)
  3. 3. Tourism IconsFrance United States ChinaKorean Tourism Icon? Energy
  4. 4. Korea’s Tourism IconGi, Heung, JeongAffection andConsiderationUniversal EnergyEnthusiasmKorea’sIrresistible Charm
  5. 5. Gi : Universal EnergyMountain, Food, Korean Traditional House (Hanok)HanokHansik
  6. 6. Gi : Universal Energy‘Korea, Be one with earth and sky’
  7. 7. Heung : EnthusiasmNANTAAndong Mask Festival
  8. 8. Heung : Enthusiasm‘Korea, Be Energetic’
  9. 9. Jeong : Affection&ConsiderationCaring for travelers
  10. 10. Jeong : Affection & Consideration‘Caring for travelers’
  11. 11. K-Culture (Hallyu) & Tourism
  12. 12. TourismPromotionTVAd.World Star, PSY
  13. 13. Online Interactive WebsiteTouch Korea (www.ibuzzkorea.com)
  14. 14. Online Interactive Website Video“Touch Korea”Touch KoreaInteractive website mainDolharubangJeju island of DolharubangHongdae ClubHongdae Club in Seoul
  15. 15. Marketing Targeting Chinese TouristsFIT Brand, Wedding Package, Incentive tour groupFIT Brand : “Xinger” Wedding Package “Baojian” Incentive Tour
  16. 16. Crisismanagement marketingJapan, Thailand

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