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Aurkene Alzua Sorzabal - The Smartphone Revolution
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Aurkene Alzua Sorzabal - The Smartphone Revolution Aurkene Alzua Sorzabal - The Smartphone Revolution Presentation Transcript

  • The  Smartphone  Revolu1on  and  the  Impact  on  Users  and  Managers  of  Urban  Tourism      Aurkene  Alzua  Execu1ve  Director  aurkenealzua@tourgune.org      
  • •  The  popula1on  of  people  connected  to  the  Internet  is  growing  150%  faster  than  world  popula1on    THE  WAY  WE  ACCESS  TO  THE  INTERNET  HAS  CHANGED    
  • One  billion  of  the  world  popula1on  (1/7)  is  using  a  Smartphone.  •  70%  changed  their  face  book  status  while  on  holidays  •  52%  changed  their  original  travel  plans  •  50%  of  travel  companies  agreed  that  bookings  were  coming  from  social  media  •  46%  checked  in  loca1on  •  33%  changed  their  hotel  •  85%  of  leisure  travellers  use  smartphones  •  30%  used  mobile  apps  to  find  a  hotel  •  29%  used  mobile  apps  to  find  air  deals  •  15%  have  downloaded  apps  specific  for  their  coming  holidays     View slide
  • •  87%  of  travellers  use  the  Internet  for  travel  planning  •  62%  researched  an  upcoming  trip  •  43%  read  reviews  from  other  travellers  •  31%  watched  travel  video     View slide
  • TECHNOLOGICALLY  MEDIATED  LIFEWORLD  
  • •  Biometric  payment  methods  •  Mobile  payment  methods:  •  Payment  by  fingerprint  in  hotels,  resorts  and  cruises:  hSp://www.pay-­‐touch.com/  •  Google  wallet  •  Ushuaïa  Ibiza  Beach  Hotel  features  fingerprint  recogniTon  
  • •  93.000    flight  daly  •  50  million  p/km  annually  –  EU  (mari1me)  •  400  million  p/km  annually  –  EU  (railroad)  •  500  million  p/km  annually  –  EU  (bus)  
  • •  New  Mobili1es  •  Year  2000,  365  ci1es  with  more  than  1  million  inhabitants  •  Year  2025,  ++365  ci1es  with  more  than  1  million  inhabitants    Year  2000   Year  2025  
  • World  will  be  different  in  2020  year  The  way  people  will  travel,  the  ci1es,  the  territory,  the  interac1ons,  the  services  and  the  companies  will  be  different    
  • •  Smart  Environment  •  Smart  People  •  Convergence  between    •  Physical  Domain  •  Virtual  Domain  
  • SMART  CITIES  
  • A  New  World  is  emerging  as  a  Smart  World,  converging  the  Cyber,  Social,  and  Physical  Domains.  Business  and  des1na1ons  need  the  wholly  new  development  principles,  policies,  processes,  and  objec1ves:  sustainable  world  strategies,  comprehensive  planning,  integrated  models,  and  globally  effec1ve  solu1ons..    NEW  PARADIGME  
  • •  It  is  more  important  than  ever  to  measure  in  order  to  MODEL  and  ANTICIPATE,  so  that  we  can  adjust  beSer  the  new  compe11on.  •  Measure  performance  because  it  might  be  helpful  to  achieve  specific  managerial  purposes  or  policies:    •  to  evaluate,    •  monitor,    •  budget,    •  mo1vate,    •  promote,    •  celebrate,    •  learn    •  and  improve.      NEW  PARADIGME  
  • eGIStour  aims  to  measure,  analyze,  monitor  visitors  mobility      
  • eGIStour     Data  server  (PostgreSQL  +  PostGIS)  
  • eGIStour  
  • 23  ACTIVATION  OF  THE  RESOURCES  IN  THE  CITY    MULTI-­‐PROFILE  CONSUM  OF  THE  TERRITORY  
  • 24  ACTIVATION  OF  THE  RESOURCES  IN  THE  CITY    MULTI-­‐PROFILE  CONSUM  OF  THE  TERRITORY    
  • 25  ACTIVATION  OF  THE  RESOURCES  IN  THE  CITY    MULTI-­‐PROFILE  CONSUM  OF  THE  TERRITORY  
  • eGIStour  fase  II     eGIStour  Analysis  process+  Semantic enrichment
  • eGIStour  fase  II    
  • •  Physical  study  of  mobility  by  spa1otemporal  analysis            •  Study  of  the  physiology  of  mobility  through  seman1c  enrichment  of  spa1otemporal  data  
  • Lat/long  data  Analysis  SpaTo-­‐temporal  acTvity  detecTon  LOPD  NarraTves  InterpretaTon  
  • POI  descrip1on  POI  metadata  (prices,  informa1on,  descrip1on,  opennin  hours    )  Contextual  augmented  informa1on  (meaning  of  the  1me,  weather  real  1me  informa1on,  transport  real  1me  informa1on  )  Emo1onal  state,  cogni1on  and  behaviour    Lat/Lng  and  cartographic    Seman1cally  enriched  data  Plain  Data  Personal  inference  domain  No  Real  Time  Real  Time  
  • NAME   TRIPLETS  LinkedGeoData 3,000,000,000GeoNames Semantic Web 93,896,732AEMET metereological dataset 62,932,032Yahoo Geoplanet RDF 49,734,022Linked Eurostat (OntologyCentral) 40,000,000GeoLinkedData 21,564,199European Nature Information System 20,229,105RDFizing and Interlinking the EuroStat Data Set 5,000,000Airport data from Our Airports published as RDF 748,363
  • •  Real-­‐1me  dashboard  •  Real-­‐1me  filter  system  •  Mul1-­‐plahorm  •  Clustering  and  heat-­‐map  
  • •  Understanding  behaviour  beyond  tourism:  •  Marke1ng  and  advance  services  in  mobility  •  Commerce  (iKUScommerce)  •  Emo1onal  dimension  of  places(emocionometer)  
  • Mo1va1on  Emo1onal  State  ….  
  • Territorial    Scale      Place  making    
  • 36  Territorial    Scale      Place  making    
  • 37  Territorial    Scale      Place  making    
  • 38  “Ci,es    (PLACES)  have  the  capability  of  providing  something  for  everybody,  only  because,  and  only  when,  they  are  created  by  everybody    (including  visitors)”                                        rephrased  from  Jane  Jacobs    
  •                                          THANK  YOU    ‫ה‬‫תוד‬Eskerrik  asko      Aurkene  Alzua