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Sustainable Innovation Brainport Intro V1.0


Introduction to Sustainable innovation Brainport. Sustainable innovation as basic step to create a better future.

Introduction to Sustainable innovation Brainport. Sustainable innovation as basic step to create a better future.

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  • 1. Sustainable innovation intro
    Mayra Ortega Maldonado
    Sustainability Consultant
    Version 17 January 2010
  • 2. Sustainable Innovation Brainport
    You are more than welcome to become a partner in our guild and work together.
    You don’t need any extra background or knowledge, only the desire to create a better world.
    We will join forces to “co-create”, this means, we will:
    Identify potential ideas or challenges
    Develop a common vision
    Propose, select and work on the solution.
    Mayra Ortega-Maldonado
    Founder of the SI brainport
    M. Ortega Sustainability Consulting
  • 3. Sustainable Innovation Brainport
    The guild ‘Sustainable Innovation Brainport’ in CoDo is the place where we can…
    share ideas,
    opinions about sustainable innovation (SI)
    and its challenges.
    It is the place where we learn from each other and commit for a common purpose. Because SI is only possible with concrete ideas, projects, solutions; and we can make it happen.
  • 4. About this intro
    The following slides will bring you with some insight about sustainable innovation:
    What is sustainable innovation
    Different levels of sustainable innovation
    Requirements for sustainable innovation
    How to start?
  • 5. What is sustainable innovation?
    Sustainable innovation (SI) or ‘sustainability-driven’ innovation has no official definition in literature.
    The Center for Sustainable Design defines it as:
    SI as the process where sustainability considerations (environmental, social, financial) are integrated into company systems from idea generation through to research and development (R&D) and commercialization. This applies to products, services and technologies, as well as new business and organization models
    In our guild we will start with a different definition:
    SI is a continuous innovation process that promotes well-being and prosperity for all (value creation) via solutions that are in harmony with nature and the environment
  • 6. Why a new definition?
    • Sustainable Innovation (SI) is not only technology or product related, it is also about new ways of doing things which can include behavioral change.
    • 7. SI is about well-being for people and their environment. Economic value is an important goal, but it is not the goal.
    • 8. It is not only related with R&D, companies or governments. It is also related to us in our different roles (mother/father, employee, citizen, volunteer, etc)
    • 9. It is a continuous process of learning and creating  we will never stop learning and proposing better solutions.
  • Different levels of sustainable innovation
    Environmental improvement and positive social impact
    Level of uncertainty & value creation
    Path to sustainable solutions
    High level of uncertainty
    Eco and socially-innovative solutions
    System innovation
    New product or service concepts to satisfy the
    same functional need.
    Major re-design of existing products
    Incremental improvements to existing products
    Function innovation
    Re-design product
    Limited impact
    Low level of uncertainty
    Product improvement
    Time scale
    5 years
    10 years
    20 years
    Design for sustainability
    Adapted from Charter 2004, 2007
  • 10. Requirements for sustainable innovation
    SI combines and overlaps two big disciplines: sustainable development and innovation. To make it happen, there are three requirements:
    1. Personal transformation: people must think, act and feel differently:
    • New knowledge about sustainable development and real causes of current challenges
    • 11. Perception shift (e.g. from thinking in the parts to thinking in the whole)
    • 12. New skills and abilities (e.g. abilities to dialogue and work in multidisciplinary teams, etc)
    • 13. New values attitude (e.g. respect, equity and humility)
  • Requirements for sustainable innovation
    2. Organizational culture: (from working team  complete organization):
    • Leadership suitable to promote innovation (e.g. focus on motivation and less controlling)
    • 14. New values and culture (e.g. promote risk taking and award team work)
    • 15. Organizational structure and processes (e.g. new ways to learn as organization and communicate)
    But specially to move from a linear innovation process to a cyclical one that promotes learning and creating and sharing knowledge
  • 16. Requirements for sustainable innovation
    3. Development of sustainable solutions:
    • Understanding the outside world and its interactions: the trends, the new and leading (business) models, the innovative concepts, etc.
    • 17. Identifying key future-oriented opportunities
    • 18. Going beyond what is on the market and support the definition of radically new solutions
    A successful, sustainable & creative organization is a dynamic organization, constantly changing and, creating new practices, processes, services & products of value internally and to its customers.
  • 19. Howwill we start?
    First step: common ground
    • Thisintroduction is only a beginning. Thereis so much to say, to listen to and to share.
    • 20. So, lets (virtually) meet and talk about sustainable innovation. We need to learnfromeachother and enrich our perspective.
    Second step: tackling a challenge
    Join a challenge or propose a new one
    Let’s develop together a vision and work on the solution
    Third step: Involve more people
    Invite people interested to participate and who can help to solve a challenge
    Create the snowball effect, so more people can create guilders and we can contribute with sustainable development
    Hopefully you are willing to join us in this exciting journey !!
  • 21. End