Sustainable innovation Brainport...an intro Mayra Ortega Maldonado Sustainability Consultant Version 17 January 2010
Sustainable Innovation Brainport You are more than welcome to become a partner in our guild and work together. You don’t need any extra background or knowledge, only the desire to create a better world. We will join forces to “co-create”, this means, we will: Identify potential ideas or challenges Develop a common vision Propose, select and work on the solution. Mayra Ortega-Maldonado Founder of the SI brainport M. Ortega Sustainability Consulting
Sustainable Innovation Brainport The guild ‘Sustainable Innovation Brainport’ in CoDo is the place where we can… share ideas, concepts, opinions about sustainable innovation (SI) and its challenges. It is the place where we learn from each other and commit for a common purpose. Because SI is only possible with concrete ideas, projects, solutions; and we can make it happen.
About this intro The following slides will bring you with some insight about sustainable innovation: What is sustainable innovation Different levels of sustainable innovation Requirements for sustainable innovation How to start?
What is sustainable innovation? Sustainable innovation (SI) or ‘sustainability-driven’ innovation has no official definition in literature. The Center for Sustainable Design defines it as: SI as the process where sustainability considerations (environmental, social, financial) are integrated into company systems from idea generation through to research and development (R&D) and commercialization. This applies to products, services and technologies, as well as new business and organization models In our guild we will start with a different definition: SI is a continuous innovation process that promotes well-being and prosperity for all (value creation) via solutions that are in harmony with nature and the environment
Sustainable Innovation (SI) is not only technology or product related, it is also about new ways of doing things which can include behavioral change.
SI is about well-being for people and their environment. Economic value is an important goal, but it is not the goal.
It is not only related with R&D, companies or governments. It is also related to us in our different roles (mother/father, employee, citizen, volunteer, etc)
It is a continuous process of learning and creating we will never stop learning and proposing better solutions.
Different levels of sustainable innovation Environmental improvement and positive social impact Level of uncertainty & value creation Path to sustainable solutions High level of uncertainty Big impact Eco and socially-innovative solutions System innovation New product or service concepts to satisfy the same functional need. Major re-design of existing products Incremental improvements to existing products Function innovation Re-design product Limited impact Low level of uncertainty Product improvement Time scale 5 years 10 years 20 years Design for sustainability Eco-design Adapted from Charter 2004, 2007
Requirements for sustainable innovation SI combines and overlaps two big disciplines: sustainable development and innovation. To make it happen, there are three requirements: 1. Personal transformation: people must think, act and feel differently:
New knowledge about sustainable development and real causes of current challenges
Perception shift (e.g. from thinking in the parts to thinking in the whole)
New skills and abilities (e.g. abilities to dialogue and work in multidisciplinary teams, etc)
New values attitude (e.g. respect, equity and humility)
Requirements for sustainable innovation 2. Organizational culture: (from working team complete organization):
Leadership suitable to promote innovation (e.g. focus on motivation and less controlling)
New values and culture (e.g. promote risk taking and award team work)
Organizational structure and processes (e.g. new ways to learn as organization and communicate)
But specially to move from a linear innovation process to a cyclical one that promotes learning and creating and sharing knowledge
Requirements for sustainable innovation 3. Development of sustainable solutions:
Understanding the outside world and its interactions: the trends, the new and leading (business) models, the innovative concepts, etc.
Thisintroduction is only a beginning. Thereis so much to say, to listen to and to share.
So, lets (virtually) meet and talk about sustainable innovation. We need to learnfromeachother and enrich our perspective.
Second step: tackling a challenge Join a challenge or propose a new one Let’s develop together a vision and work on the solution Third step: Involve more people Invite people interested to participate and who can help to solve a challenge Create the snowball effect, so more people can create guilders and we can contribute with sustainable development Hopefully you are willing to join us in this exciting journey !!