SXSW Drink & Learn 6.13.11
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SXSW Drink & Learn 6.13.11

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Sharing all of the info gathered around workshops, speaker panels, and networking events at South by Southwest Interactive. This will include topics from iPad to UX to Social Media to Gaming to the ...

Sharing all of the info gathered around workshops, speaker panels, and networking events at South by Southwest Interactive. This will include topics from iPad to UX to Social Media to Gaming to the next big things.

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SXSW Drink & Learn 6.13.11 SXSW Drink & Learn 6.13.11 Presentation Transcript

  • i went to for 5 days and missed everything"ara berberian | allyson meyer | orlando ornelasmarch 2011"
  • BIG BROTHER ON THE BIG SCREEN | CARGO CONTAINERS: THE NEXT BIGSOCIAL NETWORK? | DAY STAGE PRESENTED BY OGILVY | 1500 PRESENTERS |DEATH OF THE TEXTBOOK, EMERGENCE OF GAMES | ABOLISH THE HOURLY:HOW VALUE PRICING WINS CLIENTS | BEING YOUNG AND ROCKING IT |CONFERENCE STARTUPS: GRASSROOTS INNOVATION ROCKING THE EVENTWORLD | HOW TO NOT BE A DOUCHEBAG AT SXSW | LIGHTEN YOUR LOAD:SUCCESSFULLY LEVERAGE VOLUNTEERS AND INTERNS | MAKING TOMORROWBETTER THAN TODAY IS HARD WORK MY KINDERGARTNER MARKETS BETTERTHAN YOU | CAN YOU TRUST ME? | 30,342 IPAD2S SOLD (ARA & ORLANDOEACH BOUGHT 1) | FAN TO FANATIC: TRUE BLOODS MARKETING HOOK |GOOGLES MARISSA MAYER PRESENTS | THE NEW FRONTIER OF SOCIALGAMING | BLOCK PARTY CAPITALISM: WHERE ANALOG AND DIGITALINTERSECT | CULTURAL PROTECTIONISM: IMAGE USE AT BURNING MAN | OMG- MY PANCREAS JUST TEXTED | YOUR MOM HAS AN IPAD: DESIGNING FORBOOMERS | INCLUSIVE MOBILITY - MAKING MOBILE APPS ACCESSIBLE |MISTAKES I MADE BUILDING NETFLIX FOR THE IPHONE | SUPER-TALENTED: ACONVERSATION WITH JAMES GUNN, ELLEN PAGE AND RAINN WILSON |DESIGN ACROSS DISCIPLINES | 58.2 MILES ON FOOT | DESIGN ACROSSDISCIPLINES | IPHONE DEVELOPER MEET UP | KICKING COMMUNITY
  • agenda •  Introduction 04 •  SapientNitros Presence 19 •  Sessions 30 •  How Not to be a Douchebag at SXSW 32 •  OMG My Pancreas Just Texted 34i went to sxsw for five days and i missed •  iPad Design Headaches 36everything. •  The Untapped iPad Market: Is Your Site POUR? 38 •  Saying it Short 40 •  Ideas Not Objects 42 •  Kiosks, Mobile and the Evolving Retail Experience 44 •  Anatomy of a Design Decision 46 •  5 Steps to Bulletproof UX Strategy 48 •  Closing 50
  • at sxsw crazy stuff goes down. chipmunks dance.
  • and greet attendees.
  • navigate through crazy crowds.
  • intimate morning sessions + coffee.
  • lunch break + micheladas.
  • start up schwag. everywhere.
  • keynote rock stars.
  • intimate afternoon session + coffee.
  • catch up on email + work.
  • happy hour.
  • bbq + drinks and more bbq.
  • social networking.
  • excessive social networking.
  • 4 a.m snack. more bbq.
  • shower & repeat
  • SapientNitro @ sxsw"
  • SapientNitro was everywhere.
  • registration + lanyards.
  • 38 SapientNitro attendees" 7 SapientNitro sessions •  Thin is in. The future of digital wallets" Christina White" http://schedule.sxsw.com/events/event_IAP7267" •  Designing Things Kids Will Use and Love" Dan Willis" http://schedule.sxsw.com/events/event_IAP6591" •  We are Browncoats. Leveraging Fan Communities for Charity" Steve Fisher" http://schedule.sxsw.com/events/event_IAP7181"SapientNitro presented at sxsw •  The Crisis of Trust in a Social Age. Issues and Opportunities" Guy Gould?Davies/Kevin MacLean" http://schedule.sxsw.com/events/event_IAP000420" •  All Grown Up. Brand Mascots in the Digital Age" Derek Fridman" http://schedule.sxsw.com/events/event_IAP6033" •  The Great Paywall Experiment. Evolving Digital Subscription Models" Donald Chesnut" http://schedule.sxsw.com/events/event_IAP6482" •  Kiosks, Mobile and the Evolving Retail Experience" Hilding Anderson & FK Funderburke" http://schedule.sxsw.com/events/event_IAP6565
  • SapientNitro sponsored opening party
  • interactive contest with macbook pro giveaway
  • SapientNitro logo was everywhere
  • making new SapientNitro friends
  • SapientNitro sponsored influential music. the pains of being pureat heart – named by pitchfork “best new music”
  • SapientNitro knows how to ignite a crowd"
  • SapientNitro burns the house down"
  • sessions
  • we went to lots of sessions, yet missed everything •  1500 sessions > attended 43 > presenting 9
  • how not to be a douchebag at sxsw
  • how not to be a douchebag at sxswAmber Osborne, Ed Hunsinger, John Adams, Scott Bealehttp://schedule.sxsw.com/events/event_IAP6053“Hold on…I haven’t checked in here yet”Douchebags You’ll Meet: •  The Badgesurfer – The dude who will stare at you’re badge before deciding to talk to you •  The Mansplainer: Talking to women assuming they don’t get tech •  Mr. Right-to-Demo: The dude who goes right to showing you his startup on his iPhone. •  The Complainer: This free food and drink at this party sucks!Other Key No-Nos: •  Don’t pitch your company when you’re asking a panelist a question •  Staring at your phone the whole time, especially when walking anywhere. •  Excessive SXSW tweets and spamming using check-ins. Lot of people following " you AREN’T here and could care less.Top Douchebag exit strategy: Say you have to run because your server just went down.
  • omg - my pancreas just texted
  • omg - my pancreas just textedJohn Pettengill"http://schedule.sxsw.com/events/event_IAP5443“People need a community to feel normal.” •  The current model of care doesn’t support patients who must manage chronic disease daily. •  There is a clinical emphasis on disease and numbers, rather than on lifestyle and patients. •  Facilitate the discussions patients are already having. •  Recording behavior and medication is a lot more interesting if it’s social, rooted in emotion. •  Place the emphasis on bite-sized, daily goals to help maintain patient engagement.
  • iPad design headaches
  • iPad design headachesJosh Clarkhttp://schedule.sxsw.com/events/event_IAP5507“be inspired by how kids use ipads.” •  complex is ok, make it uncomplicated •  dont be different to be different •  let people ask and discover •  content should define application •  familiarity + intimacy invite touch •  emotional satisfaction is important to successful user experience •  interface should suggest how to use the application •  introduce natural navigation •  greedy pixel syndrome - avoid using every pixel on the screen, know the value of white space.
  • the untapped iPad market: is your site POUR?
  • the untapped iPad market: is your site POUR? Glenda Watson Hyatt http://schedule.sxsw.com/events/event_IAP7499“The perfect app is code filled with humanity” •  People with disabilities: 2X spending power of teen market –$220 billion. •  1/5 of the American population have some sort of disability •  POUR = Perceivable (clear sight, hearing and/or touch), Operable (support various input methods, easy error recovery), Understandable (eliminate jargon, alternative representations), Robust (comparable functionality) •  Phones or using a mouse can be VERY difficult. The iPad (tablets) provides a whole new opportunity for communication and application accessibility for people with disabilities. •  Added benefit is that an iPad is not some “odd” communicator device that can create a sense of social distance. •  Helpful to the elderly as well: Virginia Campbell – 99 yr old woman with glaucoma can read and write again: http://www.youtube.com/watch?v=ndkIP7ec3O8 •  So Is your site POUR?: http://wave.webaim.org/
  • saying it short
  • saying it shortHelen Klein Ross h"p://schedule.sxsw.com/events/event_IAP7579
“Stop before you finish.” •  The less you say, the more people remember. •  Take a long time to craft a story…." “I didn’t have time to write a short story so I wrote a long one instead.” – Mark Twain •  Because it’s short, every word counts. Choose words carefully... " "For sale: baby shoes. Never worn.” – Ernest Hemingway •  Tell stories. Our brains are wired to remember stories.
  • ideas not objects
  • ideas not objectsRobert Brunner “first makes it useable > then make it useful > then make it desirable” •  Do you matter? How great design will make people love your company •  Would your customer shed any tears if you were gone? •  wwsd - what would steve jobs do? •  passion is what matters •  brand is a gut feeling, you cannot control brand, you can only influence •  Innovation = risk •  most people, when they are in trouble, dont take risks. not taking risks is actually risky
  • kiosks, mobile and the evolving retail experience
  • kiosks, mobile and the evolving retail experienceFK Funderburke, Hilding Andersonhttp://schedule.sxsw.com/events/event_IAP6565“Many different ways you can engage with customers now –but you no longer have full control over the message. •  Purchasing used to be linear – not anymore. •  Price shopping in real-time with smartphone. Incredibly scary time for retailers. •  Customers now pull their social graph into their shopping experience (and supported by a growing # of apps) •  What’s in your pocket? Keys, wallet and your phone – two of those are going away. •  Pre-emptively offer kiosks to build trust and engagement through transparent information and tailored experiences. •  Linear layout of stores/checkouts will change. You will be able to pay as you leave on your phone. •  It’s all about effectively tracking data. Communicating to your customer how you know them better - you can only do that efficiently with data. •  Kiosk UI standardization/heuristics – another big opportunity
  • anatomy of a design decision
  • anatomy of a design decisionJared Spool
http://schedule.sxsw.com/events/event_IAP8199“The more advanced the style, the better the design.“SELF DESIGN"Designing for you and your needs."UNINTENTIONAL DESIGN"Just happens on its own – when we focus on the architecture and not on the output."GENIUS DESIGN"This is when we know the users so well that we already know their knowledge, previous experiences,and contexts.  We solve the same problems – but  we are designing for people other than ourselves"ACTIVITY FOCUSED DESIGN"This is where you are designing for something we’ve never designed for – when we are designing fornew activities, and new users."EXPERIENCE FOCUSED DESIGN"It’s about the space between the activities, the merger from one activity to the next.
  • 5 steps to bulletproof ux strategy
  • 5 steps to bulletproof ux strategy Robert Hoekman, Jrhttp://schedule.sxsw.com/events/event_IAP5565“successful ux vision is born from a strong vision communicated well”Step 5: MEASUREConversations. Engagement. Satisfaction. Production. Iterate Again. Use It.Step 4: IMPLEMENTBuild it. Learn the constraints. Spend time on good design ideas. Think things thru before youimplement. Think thru problems before building it. Use It.Step 3: PLANUnderstand constraints. Talk to stakeholders. Wireframing. Sketching. Design the end goal.Implement one thing at a time, test, iterate. Hire usability experts. Step 2: DEFINE THE VISIONClarify why/what you are doing. The clearer the purpose the better the product. UX gives peoplea target. Create great design principles. Communicate the vision. Tell everyone. Make the visionCollaborative - Accountable - Passionate Step 1: AUDITUnderstand. Take inventory. Understand competitors. The road blocks. The easiest way tocritique a design. Start at the beginning.
  • conclusion
  • ideas and sponsors were everywhere
  • testing new ideas and experiences were everywhere
  • reminding us that idea engineers are sexy was everywhere
  • celebrities were everywhere, yet we missed them all.
  • culture and art was everywhere
  • we went to sxsw for 5 days and missed everything…repeat next year.
  • thank you. any questions?