SEARCH ENGINE
OPTIMIZATION
Orlando SEO Presentation by Robert Urban of
Paperboat Media
WHAT IS SEO?
Search engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a s...
IT’S WHERE YOU SHOW UP IN THE
SEARCH ENGINE WHEN PEOPLE TYPE
CERTAIN KEYWORDS OR PHRASES
PEOPLE TRUST ORGANIC LISTINGS
MORE THAN PAID ADS (PPC)
SEO IS A CONSTANT ONGOING KING OF
THE HILL GAME WHERE THE RULES OFTEN
CHANGE
YOUR ORGANIC RANKING IS BASED ON
TWO MAIN FACTORS-
ON-PAGE (THINGS YOU CONTROL ON
YOUR WEBSITE)
AND OFF-PAGE ( THINGS YOU ...
ON-PAGE FACTORS
AN IDEALLY OPTIMIZED WEB PAGE
BE HYPER-RELEVANT TO A SPECIFIC TOPIC
(USUALLY A PRODUCT OR SINGLE OBJECT)
I...
OTHER ON PAGE FACTORS- SITE SPEED,
DOMAIN AGE, BOUNCE RATE, PAGE
AUTHORITY, AUTHOR RANK AND MANY
MANY MORE!!
OFF- PAGE FACTORS- WHO LINKS TO YOU,
WHO TRUSTS YOU, WHO SEES YOU AS AN
AUTHORITY, SOCIAL INTERACTIONS,
REVIEWS
PLEASE NEVER EVER BUY LINKS!! THIS WILL
DESTROY YOUR WEBSITE RANKINGS.
DIFFERENT TYPES OF SEO
LOCAL SEO
LOCAL SEARCH MARKETING IS ESSENTIAL
FOR ANY BUSINESS THAT OPERATES A
BRICK AND MORTAR PHYSICAL LOCATION
OR PROVIDES SERVIC...
ORLANDO SEO
ORLANDO SEARCH ENGINE OPTIMIZATION
BRINGING YOU MORE TRAFFIC THAN I-4
SOME PEOPLE CALL SEO FOR DIFFERENT
BUSINESS SEGMENTS OR VERTICALS
SPECIFIC NAMES SUCH AS:
SEO FOR SMALL BUSINESSES
SEO FOR...
VIDEO SEO
YOU CAN ALSO OPTIMIZE VIDEO TO GET
YOUR CONTENT RANKED HIGHER AND
ADD ANOTHER LISTING TO THE RESULTS
SO WHY CHOOSE PAPERBOAT MEDIA
FOR ORLANDO SEO?
DEVELOPING A TOP TIER SEO STRATEGY
REQUIRES THREE THINGS: CREATIVITY,
SCIENCE AND BUSINESS EXPERIENCE. WE
HAVE EXPERIENCE ...
CONTACT PAPERBOAT MEDIA TODAY
AT 407-680-2400
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Search Engine Optimization presentation from Paperboat Media

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Orlando SEO firm, Paperboat Media, http://www.paperboatmedia.com discusses what search engine optimization is. Robert Urban, the CEO, presents on various SEO factors to take into consideration and offers some best practices. Some of the topics include local search, on-page factors, off page factors and some others. Read this for a basic understanding of organic search.

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Search Engine Optimization presentation from Paperboat Media

  1. 1. SEARCH ENGINE OPTIMIZATION Orlando SEO Presentation by Robert Urban of Paperboat Media
  2. 2. WHAT IS SEO? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
  3. 3. IT’S WHERE YOU SHOW UP IN THE SEARCH ENGINE WHEN PEOPLE TYPE CERTAIN KEYWORDS OR PHRASES
  4. 4. PEOPLE TRUST ORGANIC LISTINGS MORE THAN PAID ADS (PPC)
  5. 5. SEO IS A CONSTANT ONGOING KING OF THE HILL GAME WHERE THE RULES OFTEN CHANGE
  6. 6. YOUR ORGANIC RANKING IS BASED ON TWO MAIN FACTORS- ON-PAGE (THINGS YOU CONTROL ON YOUR WEBSITE) AND OFF-PAGE ( THINGS YOU CAN INFLUENCE BUT NOT CONTROL)
  7. 7. ON-PAGE FACTORS AN IDEALLY OPTIMIZED WEB PAGE BE HYPER-RELEVANT TO A SPECIFIC TOPIC (USUALLY A PRODUCT OR SINGLE OBJECT) INCLUDE SUBJECT IN TITLE TAG INCLUDE SUBJECT IN URL INCLUDE SUBJECT IN IMAGE ALT TEXT SPECIFY SUBJECT SEVERAL TIMES THROUGHOUT TEXT CONTENT PROVIDE UNIQUE CONTENT ABOUT A GIVEN SUBJECT
  8. 8. OTHER ON PAGE FACTORS- SITE SPEED, DOMAIN AGE, BOUNCE RATE, PAGE AUTHORITY, AUTHOR RANK AND MANY MANY MORE!!
  9. 9. OFF- PAGE FACTORS- WHO LINKS TO YOU, WHO TRUSTS YOU, WHO SEES YOU AS AN AUTHORITY, SOCIAL INTERACTIONS, REVIEWS
  10. 10. PLEASE NEVER EVER BUY LINKS!! THIS WILL DESTROY YOUR WEBSITE RANKINGS.
  11. 11. DIFFERENT TYPES OF SEO
  12. 12. LOCAL SEO
  13. 13. LOCAL SEARCH MARKETING IS ESSENTIAL FOR ANY BUSINESS THAT OPERATES A BRICK AND MORTAR PHYSICAL LOCATION OR PROVIDES SERVICES WITHIN A FIXED REGION.
  14. 14. ORLANDO SEO ORLANDO SEARCH ENGINE OPTIMIZATION
  15. 15. BRINGING YOU MORE TRAFFIC THAN I-4
  16. 16. SOME PEOPLE CALL SEO FOR DIFFERENT BUSINESS SEGMENTS OR VERTICALS SPECIFIC NAMES SUCH AS: SEO FOR SMALL BUSINESSES SEO FOR NON-PROFIT ORGANIZATIONS SEO FOR SERVICE INDUSTRY SEO FOR LARGE CORPORATIONS SEO FOR START-UPS SEO FOR LAWYERS SEO FOR DENTIST
  17. 17. VIDEO SEO
  18. 18. YOU CAN ALSO OPTIMIZE VIDEO TO GET YOUR CONTENT RANKED HIGHER AND ADD ANOTHER LISTING TO THE RESULTS
  19. 19. SO WHY CHOOSE PAPERBOAT MEDIA FOR ORLANDO SEO?
  20. 20. DEVELOPING A TOP TIER SEO STRATEGY REQUIRES THREE THINGS: CREATIVITY, SCIENCE AND BUSINESS EXPERIENCE. WE HAVE EXPERIENCE WITH AND UNDERSTAND EVERY ASPECT OF INTERNET BASED MARKETING AND THE TECHNICAL COMPONENTS THAT DRIVE ONLINE MARKETING. IN A WORLD WHERE EVERYONE PROFESSES TO BE EXPERTS, WHAT CAN YOU TRUST?- RESULTS.
  21. 21. CONTACT PAPERBOAT MEDIA TODAY AT 407-680-2400
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