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2011 Africa and social media

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Presentation2 solid

  1. 1. @orest aki
  2. 2. THE YEAR OFREVOLUTION
  3. 3. 2011 africa rocks
  4. 4. 2011REVOLUTION media in africa REPRESSION 5
  5. 5. 2011 “howzit my china” The next empire. China are the new colonists of Africa. Don’t you think it is about time we got to know who they are?
  6. 6. 2011 “howzit my china” •Biggest lenders in Africa •Huge requirement for resources •Africa’s top trading partner •Biggest builders of infrastructure
  7. 7. 2011 Global media •Media spend grows in emerging markets •Argentine, Brazil, China, India •Television the star of the show •TV crucial, especially for the poor •Press grows in Asia, Africa, LatAm •It’s about journalism not papers •Technology is the great disruptor •Facebook is king •BRIC leads online video consumption •Media consumption globally going up •Internet & mobile good growth
  8. 8. 2011 global media
  9. 9. 2011 media in south africa •Television will grow fairly well •Niche & custom print will prosper •Other print and press will struggle •Radio will stay the same •Billboards will grow slightly •Internet rise rapidly •Mobile will be the big wonder
  10. 10. www.internetworldstats.com
  11. 11. www.internetworldstats.com
  12. 12. www.internetworldstats.com
  13. 13. •Ghana- Big apps industry Powerhouse•United Nations reports that Internet is a basic human right 14
  14. 14. • More than 750 million active users• 50% of active users log on to Facebook in any given day• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook 16
  15. 15. FACTOR• ¾ of Facebook users have “liked” a brand• Referrals from FB was double that from any other marketing 17 Trensetting.com May 2011
  16. 16. • Influencers• People as Filters• Feedback• Content generation• Stream beyond moment• Content curation• Gamification 18
  17. 17. Mobil• There are more than 250 million active users currently accessing Facebook through their mobile devices.• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. 19
  18. 18. • Twitter reached 1 billion tweets in 3 years, 2 months and 1 day. Now Twitter users send 1 billion tweets per week.• One year ago, users sent an average of 50 million tweets per day. There were 177 million tweets sent out last Friday on March 11, 2011.• The average number of accounts created per day is 460,000..• There has been a 182% increase in Twitter mobile users this past year. 20
  19. 19. Levi’s
  20. 20. • Social Media vs Social analytics – Software to connect people – Software to analyse conversations 27
  21. 21. http://infegy.com/buzzstudy/
  22. 22. • Social analytics – Searches, extrapolates, reports• Looks at – Influences, sentiment and buzz 29
  23. 23. Innovativ e social mediacampaigns 30
  24. 24. DanoneActivia
  25. 25. MOBILEPAYMENTSWILL BEWIDESPREAD
  26. 26. Health care deliveryBREAKTHROUGH
  27. 27. Environmen talMONITORIN G
  28. 28. Mobile advertisingwill surpassWeb advertising
  29. 29. TABLETS will becomeUBIQUITO US
  30. 30. SimpleCheapSmartphone
  31. 31. Content will be bundled intomobile service contracts,but Peoplewill stillnot pay fordigital
  32. 32. Mobile learningwill GROW
  33. 33. Urban areas to offerfree wifi
  34. 34. Mobile web traffisurpassesthat of desktoptraffic
  35. 35. Mobilereception inairplanes
  36. 36. 2011 who we are Oresti Patricios pr: or.est.ee pat.rick.ee.oss Email. oresti@ornicogroup.co.za Mobile. 083 326 2250 Skype. oresti.patricios
  37. 37. 2011 who we are Tel: +27 11 884-5041 Email: clientservice@ornicogroup.co.za Web: www.ornico.co.za Twitter: @ornicomedia Facebook:Ornico Media Information
  38. 38. 2011 who we are

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