Dwe 2012

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Dwe 2012

  1. 1. SELLING ON THE INSIDE DWE 2012
  2. 2. Jim Nichols (as of 10/3) VP – Marketing Mediaplex www.oldestliving.com LinkedIn.com/in/nicholsjim @CatalystaJim 2
  3. 3. 4 SMALL THINGSWITH BIGIMPACT L A S T I N G BIGTHINGS IMPACT WITH
  4. 4. 5
  5. 5. 6 1. MAKE SURE YOU ARE ALIGNED
  6. 6. 7 COOL sometimes isn’t STRATEGIC
  7. 7. DRIVE TRANSACTIONS GROW AWARENESS BUILD LOYALTY INCREASE LTV DRIVE TRIAL FILL CARTS 8
  8. 8. 2. GET SOME EMPATHY 9
  9. 9. CFO 10
  10. 10. CRO 11
  11. 11. CMO 12
  12. 12. 13 YOUR PITCH
  13. 13. 3. GET INSIDE THEIR HEADS 14
  14. 14. 15 70% 15% 15%
  15. 15. 16 70% 15% 15%
  16. 16. 17 AND IF THERE IS MORE THAN ONE DECISION MAKER OR YOU DON’T KNOW THEIR THINKING STYLE
  17. 17. 18 4.
  18. 18. 19
  19. 19. SIGNED UP AND USING TWITTER TO DOWNLOAD AND USE AN APP REPLACE PC WITH IPAD 4 A DAY ASK THEIR KIDS WHAT THEY DID ONLINE TODAY TO SEND THEIR FIRST TEXT SIGN UP FOR INSTAGRAM SIGN UP FOR THE BRAND’S EMAIL CRM PROGRAM VISIT A CAR SITE TO EXPERIENCE RETARGETING FIRSTHAND VISIT A COMPETITOR’S WEBSITE LIKE THE BRAND ON FACEBOOK BUY SOMETHING FROM THE ONLINE STORE SPEND 45 MINUTES ON PINTEREST LEND THEM YOUR IPHONE/GALAXY 3S VISIT THE APPLE STORE VISIT THE SITE ON A PHONE 20
  20. 20. 5. FIGURE OUT MARKETING ATTRIBUTION 21
  21. 21. MY PASSION PROJECT FOR 2013 22 • Why I changed jobs • Finishing a white paper • My Scoop.It • Upcoming articles and posts I’d be happy to share white paper with you! Please give me your card…
  22. 22. 23
  23. 23. 1. LEARN FROM THE PROS 24
  24. 24. 25
  25. 25. 2. STEP BY STEP 26
  26. 26. 27 NEVER MORE THAN
  27. 27. GET THEM TO AGREE TO 28 <10%> IN PRINCIPLE BEFORE YOU NEED A CHECK…
  28. 28. 29
  29. 29. 3. GAIN A TRACK RECORD 30
  30. 30. 31
  31. 31. 32 "He doesn't worry and bother me. He isn't shrieking for reinforcements all the time. He takes what troops we can safely give him and does the best he can with what he has got."
  32. 32. 33 4.
  33. 33. 34
  34. 34. 35
  35. 35. 36
  36. 36. Jim Nichols (as of 10/3) VP – Marketing Mediaplex www.oldestliving.com LinkedIn.com/in/nicholsjim @CatalystaJim 37

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