Social Media:    New Tools forEngaging Stakeholders
The evolving Extension modelTHEN                               NOW
Why social media? If you want to engage       the public,      you need to       meet themon their own ground.
Before you start, consider:Who do you want to reach?What do you want to say?How do you want to say it?How will you get it ...
Case studies: Different blogs fordifferent purposes• Words from a Wet Vet (replacing a newsletter  for a specialized audie...
How will I find the time?•   Post short, timely items.•   Compose quickly, spell-check, send.•   Reuse existing material.•...
Get the word outUse the tools you already have:• Email lists• Print mail lists• E-mail signatures, business cards• Mention...
Grab those metrics• Social media user stats, blog server stats.• Google Analytics (free!)• Blog comments, retweets, Facebo...
Welcome to the future. Enjoy!
Social Media as Tools for Public Engagement
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Social Media as Tools for Public Engagement

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Presentation by Pat Kight of Oregon Sea Grant to Sea Grant Extension Academy, Oct. 24, 2011.

Published in: Technology, Business
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Social Media as Tools for Public Engagement

  1. 1. Social Media: New Tools forEngaging Stakeholders
  2. 2. The evolving Extension modelTHEN NOW
  3. 3. Why social media? If you want to engage the public, you need to meet themon their own ground.
  4. 4. Before you start, consider:Who do you want to reach?What do you want to say?How do you want to say it?How will you get it to the people you want to reach?
  5. 5. Case studies: Different blogs fordifferent purposes• Words from a Wet Vet (replacing a newsletter for a specialized audience)• H2ONC (broad topical engagement and education)• An Educator At Sea (special project chronicle)
  6. 6. How will I find the time?• Post short, timely items.• Compose quickly, spell-check, send.• Reuse existing material.• Redistribute widely• Sharing is the currency of social media. Encourage readers to share your posts.
  7. 7. Get the word outUse the tools you already have:• Email lists• Print mail lists• E-mail signatures, business cards• Mention it at meetings• Post to FaceBook, Twitter, etc.
  8. 8. Grab those metrics• Social media user stats, blog server stats.• Google Analytics (free!)• Blog comments, retweets, Facebook “likes,” etc.• When in doubt, survey your followers.• If it’s not working, change it!
  9. 9. Welcome to the future. Enjoy!

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