• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media as Tools for Public Engagement
 

Social Media as Tools for Public Engagement

on

  • 431 views

Presentation by Pat Kight of Oregon Sea Grant to Sea Grant Extension Academy, Oct. 24, 2011.

Presentation by Pat Kight of Oregon Sea Grant to Sea Grant Extension Academy, Oct. 24, 2011.

Statistics

Views

Total Views
431
Views on SlideShare
421
Embed Views
10

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 10

http://blogs.oregonstate.edu 10

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media as Tools for Public Engagement Social Media as Tools for Public Engagement Presentation Transcript

    • Social Media: New Tools forEngaging Stakeholders
    • The evolving Extension modelTHEN NOW
    • Why social media? If you want to engage the public, you need to meet themon their own ground.
    • Before you start, consider:Who do you want to reach?What do you want to say?How do you want to say it?How will you get it to the people you want to reach?
    • Case studies: Different blogs fordifferent purposes• Words from a Wet Vet (replacing a newsletter for a specialized audience)• H2ONC (broad topical engagement and education)• An Educator At Sea (special project chronicle)
    • How will I find the time?• Post short, timely items.• Compose quickly, spell-check, send.• Reuse existing material.• Redistribute widely• Sharing is the currency of social media. Encourage readers to share your posts.
    • Get the word outUse the tools you already have:• Email lists• Print mail lists• E-mail signatures, business cards• Mention it at meetings• Post to FaceBook, Twitter, etc.
    • Grab those metrics• Social media user stats, blog server stats.• Google Analytics (free!)• Blog comments, retweets, Facebook “likes,” etc.• When in doubt, survey your followers.• If it’s not working, change it!
    • Welcome to the future. Enjoy!