Principles & Practice of Social Media

Social Media - Key principals and practice for being socialBy: Hayden Allen-Vercoe

The game has changed...

We used to go lookingfor our customers...

We’ve gone from push to pull tactics!But now they find us!

It’s freedom of speech on the biggest level we have ever seen!

The social media revolution ischaracterised by:- Speed- Convenience- Information

Before the internet, the last technologythat had any real effect on the way people sat down and talked together was THE TABLE!

Consumers now decide how they want to listen and digest information!

Like it or not.... consumers are now firmlyin control!

What social media IS... and IS NOT

IS...like herding cats. You need lots ofpatience, treats and a thick skin tohandle all the scratches.

IS...a marathon, not a sprint.

IS...like teen sex. Everyone wants to do it. Noone actually knows how. When finallydone, there is surprise its not better.

IS...never going to beat face-to-faceinteraction but can always leadto one!

IS...like magic... it makes time disappear!

IS NOT... going to pay the bills.

IS NOT...a replacement foroutstanding customer service.

IS NOT... a fad!

IS NOT...the only tool in themarketing toolbox!

IS... often the beginning of a beautiful customer friendship. Now find other ways to grow and nurture it.

Still need convincing as to why you need to get involved?

14% of people trust adverts!

76% of people trustrecommendations!

Basically, social shopping is taking over

Your brand is whatconsumers say it is!

Remember, ignoringsocial mediadoesn’tmake youinvisible!

Customer service is the new marketing!

Key principalsof social media

Retain transparency

Retain authenticity

Build trust

Simply put... Don’t be an island!

Participate andDONT dictate!

Always add value

And remember, nobody expects you to be perfect... You’re only human after all!

Relationshipscount, nottechnology!

You are a rockstar and yourconversation ROCKS!

Where do you go from here then?

STEP 1 -Understandwhat you wantto achieve bybeing social andknow what thecompetition isup to.

STEP 2 – Select the tools youfeel will work for you.

Step 3 - Set yourself achievable goals!

Step4 – Appreciate your resourceand make a plan

Step 5 – Get stuck in!!

Follow this model... Listen Facilitate Participate Collaborate Evaluate

ROI has a new meaning...- Return on Interaction- Return on Insight

Your communications are whatcreates the value.

Your hurdles... Time Money People Knowledge Reputation

Encourage use from How to change the culture...within. The chronicproblem withmanagement is thatthe higher up youget, the more out oftouch with realityyou become!

Last bit of advice

Technologychanges, humansdon’t!Deb Shultz

Continue being different!

‘Take risks’ NOT ‘Take care’

Protecting yesterday is the surest path to never discovering tomorrow Umair Haque

Start thinkinglong term

BUT... Remember that social media is NOT the holy grail!

It’s a long road, but it’s well worth it!

Further readingwww.prdaily.comwww.mashable.comwww.socialmediatoday.comwww.socialmediaexaminer.com

Thanks for listening, now go tweetabout us or something!!

- Training hayden@orbitalmedianetwork.com- Strategy 020 3411 9111 (ext .901) @orbitalmedia- Management- Tracking & Metrics

Principles & Practice of Social Media

by Orbital Media

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