Facebook Fashion Marketing June 24, 2010 <br />โดย อรภัค สุวรรณภักดี <br />ผู้แต่งทำตลาดบนเฟ๊ซบุ๊กฉบับประยุกต์ แอพพลิเคขั่...
About me <br />Facebook.com/orapak<br />Slideshare.net/orapak<br />Youtube.com/iamorapak<br />Twitter.com/iamfacebook * ne...
About My Book <br />
Facebook Song  > 5.2 million users <br />
Social Media Marketing ModelSource: Social Media Metrics <br />
Benefits of FacebookSource: Social Media Metrics <br />
Important Statistics about FB  <br />Someone said..  <br />
Distribution of Facebook Members<br />
Continents Facebook Stats <br />
Global Facebook Ads Statsfacebakers.com<br />
Stats Rankfacebakers.com <br />
Brand Rank as of June 24.2010Victoria Secrets is THE ONLY one in fashion category in 10p 15<br />
Fashion Social  GamesActive users are still limited  <br />
Fashion Brands on Facebooks<br />Luxurious Brands – Prada, LV, Versace, etc <br />Local Brands - Some examples later <br /...
Prada:  One Setence :Creating Social Conversation <br />Creating Social Conversation!<br />
Thailand Outlook as of Today  <br />
Age Growth – Facebook Thailand<br />
Age and Sex Distribution Stats<br />
H & M : More than 2 million FansMulti-linkage model <br />
H&M CSR weblink to Facebook! <br />
How to Build Personal Brand on Facebook? ( adapted from mashable) <br />Know Your Target and Brand Positioning<br />Define...
Can we sell on Facebook? What will happen? <br />Sell and Support Model <br />
SretsisFacebookKey Observation: 5000-6000 Fans / No post from Sretsis…Only Fans Post info/ Not sure if this is official si...
Sleeping Pills <br />
Versace: Social Runway + Direct information channel<br />
Kloset<br />
Chanel: Social Experiences by VDO marketing  <br />
Channel : Social Experiences bySharing Free Kisses of Lipstick <br />
Club 21 on Facebookเชื่อหรือไม่ว่า Club 21 Thailand มี Fan มากกว่า Club 21ใน ตปท <br />
Receive $ 5o Club 21 Style Cheque<br />
Share E Coupon <br />
# of Fans Relates to ? <br />Brand Reputation<br />Fast Fashion or Luxurious Fashion has more fans <br /># of Postings <br...
Coach <br />
Coach <br />
ZARA<br />
TOP SHOP : <br />
Louis Vuitton on Facebook and Twitter<br />
The Art of Travel by Louis Vutton<br />
World Cup Travel with LV Case<br />
Celebration on 125 years<br />
http://www.louisvuittonjourneys.com/legends/<br />
RED CARPET LIVE on Facebook<br />
LOUIS VUITTON’s Sharing on Dresses in CANNES 2010 on the ART of TRAVEL<br />
Puma’s Social Experiencing <br />
Example of Mashable’s Social Media Strategy ( Buzz, Twitter, RSS, Facebook, Emailo updates….)  <br />
Application Tools on FacebookSlideshare.net <br />
Google Docs on Facebook<br />
Email + Facebook= Hybrid Marketing Formula on Skincare e-marketing  Spread words thru picture in social media by email mar...
Social Media Marketing on  Youtube<br />
อยากจะเห็น คนมาดู Thai Brands มากกว่านี้ !Spread words on Creative Youtube<br />
Fashion Blog Marketing:Spread words on blog  <br />http://www.youtube.com/watch?v=eIhoB_UGqM0<br />
Fashion Marketing on IphoneCorrelates to stats on facebookiphone users  <br />
กิจกรรม * Activities on Facebook* Drive Traffic !<br />
Google Adwords : Spread words on Search Engine   <br />
What to think? <br />How do you want to create your brand positioning<br />Social Conversation is important<br />Gimmicks,...
Fashion E-Strategy for Thailand<br />Building Thai Fashion Silicon Valley website consisting for many young designers’ bra...
Data Collection for Generation Marketing <br />Filter Personal Profile into different generations and advertise branding c...
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Facebookfashionmarketing

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I believe this is the first fashion facebook marketing in the world.
Contribute to the world of fashion by orapak suwanapakdee, best seller of facebook marketing from Thailand.
July 24,2010....
To Thailand and the world of fashion.

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Facebookfashionmarketing

  1. 1. Facebook Fashion Marketing June 24, 2010 <br />โดย อรภัค สุวรรณภักดี <br />ผู้แต่งทำตลาดบนเฟ๊ซบุ๊กฉบับประยุกต์ แอพพลิเคขั่น<br />ลำดับหนึ่ง หมวดบริหารธุรกิจ Se-Ed Books สามอาทิตย์ <br />
  2. 2. About me <br />Facebook.com/orapak<br />Slideshare.net/orapak<br />Youtube.com/iamorapak<br />Twitter.com/iamfacebook * new account* <br />www.iamfacebook.net ( In progress)<br />Orapak.blogspot.com<br />Thaikindle.blogspot.com<br />Mitocwclubthailand.blogspot.com<br />orapak@iamfacebook.net<br />
  3. 3. About My Book <br />
  4. 4. Facebook Song > 5.2 million users <br />
  5. 5. Social Media Marketing ModelSource: Social Media Metrics <br />
  6. 6. Benefits of FacebookSource: Social Media Metrics <br />
  7. 7. Important Statistics about FB <br />Someone said.. <br />
  8. 8. Distribution of Facebook Members<br />
  9. 9. Continents Facebook Stats <br />
  10. 10. Global Facebook Ads Statsfacebakers.com<br />
  11. 11. Stats Rankfacebakers.com <br />
  12. 12. Brand Rank as of June 24.2010Victoria Secrets is THE ONLY one in fashion category in 10p 15<br />
  13. 13. Fashion Social GamesActive users are still limited <br />
  14. 14. Fashion Brands on Facebooks<br />Luxurious Brands – Prada, LV, Versace, etc <br />Local Brands - Some examples later <br />Niche Store – Nike, Puma, Gap, Levis <br />Fast Fashion Brands – Zara, Top Shop, H & M <br />
  15. 15. Prada: One Setence :Creating Social Conversation <br />Creating Social Conversation!<br />
  16. 16. Thailand Outlook as of Today <br />
  17. 17. Age Growth – Facebook Thailand<br />
  18. 18. Age and Sex Distribution Stats<br />
  19. 19. H & M : More than 2 million FansMulti-linkage model <br />
  20. 20. H&M CSR weblink to Facebook! <br />
  21. 21. How to Build Personal Brand on Facebook? ( adapted from mashable) <br />Know Your Target and Brand Positioning<br />Define Your E- Brand Strategy for Fashion<br />List Your Company’s Profile<br />Comes up with Ways to Import Your Contacts from Facebook( social game, website, etc)<br />Update Your Status ( “ Branded Messages)<br />Start a Group or a Fan Page<br />Social Events and Activities to build traffic from your Fans’ network <br />Sharing brand perceptions and Experiences <br />Social Media Measurement Tracking by using source code <br />
  22. 22. Can we sell on Facebook? What will happen? <br />Sell and Support Model <br />
  23. 23. SretsisFacebookKey Observation: 5000-6000 Fans / No post from Sretsis…Only Fans Post info/ Not sure if this is official site<br />
  24. 24. Sleeping Pills <br />
  25. 25. Versace: Social Runway + Direct information channel<br />
  26. 26. Kloset<br />
  27. 27. Chanel: Social Experiences by VDO marketing <br />
  28. 28. Channel : Social Experiences bySharing Free Kisses of Lipstick <br />
  29. 29. Club 21 on Facebookเชื่อหรือไม่ว่า Club 21 Thailand มี Fan มากกว่า Club 21ใน ตปท <br />
  30. 30. Receive $ 5o Club 21 Style Cheque<br />
  31. 31. Share E Coupon <br />
  32. 32. # of Fans Relates to ? <br />Brand Reputation<br />Fast Fashion or Luxurious Fashion has more fans <br /># of Postings <br /># of Conversations<br /># of Formal Press Releases<br /># of Media Releases<br /># of Social Media Exposure Tools<br /># of Relations / # of Social Magnets <br />
  33. 33. Coach <br />
  34. 34. Coach <br />
  35. 35. ZARA<br />
  36. 36. TOP SHOP : <br />
  37. 37. Louis Vuitton on Facebook and Twitter<br />
  38. 38. The Art of Travel by Louis Vutton<br />
  39. 39. World Cup Travel with LV Case<br />
  40. 40. Celebration on 125 years<br />
  41. 41. http://www.louisvuittonjourneys.com/legends/<br />
  42. 42. RED CARPET LIVE on Facebook<br />
  43. 43. LOUIS VUITTON’s Sharing on Dresses in CANNES 2010 on the ART of TRAVEL<br />
  44. 44. Puma’s Social Experiencing <br />
  45. 45. Example of Mashable’s Social Media Strategy ( Buzz, Twitter, RSS, Facebook, Emailo updates….) <br />
  46. 46. Application Tools on FacebookSlideshare.net <br />
  47. 47. Google Docs on Facebook<br />
  48. 48. Email + Facebook= Hybrid Marketing Formula on Skincare e-marketing Spread words thru picture in social media by email marketing <br />
  49. 49. Social Media Marketing on Youtube<br />
  50. 50. อยากจะเห็น คนมาดู Thai Brands มากกว่านี้ !Spread words on Creative Youtube<br />
  51. 51. Fashion Blog Marketing:Spread words on blog <br />http://www.youtube.com/watch?v=eIhoB_UGqM0<br />
  52. 52. Fashion Marketing on IphoneCorrelates to stats on facebookiphone users <br />
  53. 53. กิจกรรม * Activities on Facebook* Drive Traffic !<br />
  54. 54. Google Adwords : Spread words on Search Engine <br />
  55. 55. What to think? <br />How do you want to create your brand positioning<br />Social Conversation is important<br />Gimmicks, Games and Activities<br />Backoffice on Sales and Support<br />VDO, Pictures, Email Marketing, Etc to support <br />
  56. 56. Fashion E-Strategy for Thailand<br />Building Thai Fashion Silicon Valley website consisting for many young designers’ brand and use social media & internet marketing <br />Using Facebook Fan Page to PR Thai Fashion Silicon Valley ( by Linking Application Apps to each different Brands) <br />Link to Bangkok Fashion Week, Online Red Carpets, and Thai Fashion Social Game <br />Use Blog Marketing, Twitter Marketing, Youtube Marketing<br />Collect Fashion Profile on Facebook<br />Use Email Marketing with different young designer brand advertising on email <br />
  57. 57. Data Collection for Generation Marketing <br />Filter Personal Profile into different generations and advertise branding concepts and lead information on brand mapped to personalities, generation and age <br />Close sales from the website by tracking source code. <br />Write codes to track data feeds from facebook and other social media channels to analyze purchasing and style pattern. <br />

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