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Facebookfashionmarketing
 

Facebookfashionmarketing

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I believe this is the first fashion facebook marketing in the world....

I believe this is the first fashion facebook marketing in the world.
Contribute to the world of fashion by orapak suwanapakdee, best seller of facebook marketing from Thailand.
July 24,2010....
To Thailand and the world of fashion.

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    Facebookfashionmarketing Facebookfashionmarketing Presentation Transcript

    • Facebook Fashion Marketing June 24, 2010
      โดย อรภัค สุวรรณภักดี
      ผู้แต่งทำตลาดบนเฟ๊ซบุ๊กฉบับประยุกต์ แอพพลิเคขั่น
      ลำดับหนึ่ง หมวดบริหารธุรกิจ Se-Ed Books สามอาทิตย์
    • About me
      Facebook.com/orapak
      Slideshare.net/orapak
      Youtube.com/iamorapak
      Twitter.com/iamfacebook * new account*
      www.iamfacebook.net ( In progress)
      Orapak.blogspot.com
      Thaikindle.blogspot.com
      Mitocwclubthailand.blogspot.com
      orapak@iamfacebook.net
    • About My Book
    • Facebook Song > 5.2 million users
    • Social Media Marketing ModelSource: Social Media Metrics
    • Benefits of FacebookSource: Social Media Metrics
    • Important Statistics about FB
      Someone said..
    • Distribution of Facebook Members
    • Continents Facebook Stats
    • Global Facebook Ads Statsfacebakers.com
    • Stats Rankfacebakers.com
    • Brand Rank as of June 24.2010Victoria Secrets is THE ONLY one in fashion category in 10p 15
    • Fashion Social GamesActive users are still limited
    • Fashion Brands on Facebooks
      Luxurious Brands – Prada, LV, Versace, etc
      Local Brands - Some examples later
      Niche Store – Nike, Puma, Gap, Levis
      Fast Fashion Brands – Zara, Top Shop, H & M
    • Prada: One Setence :Creating Social Conversation
      Creating Social Conversation!
    • Thailand Outlook as of Today
    • Age Growth – Facebook Thailand
    • Age and Sex Distribution Stats
    • H & M : More than 2 million FansMulti-linkage model
    • H&M CSR weblink to Facebook!
    • How to Build Personal Brand on Facebook? ( adapted from mashable)
      Know Your Target and Brand Positioning
      Define Your E- Brand Strategy for Fashion
      List Your Company’s Profile
      Comes up with Ways to Import Your Contacts from Facebook( social game, website, etc)
      Update Your Status ( “ Branded Messages)
      Start a Group or a Fan Page
      Social Events and Activities to build traffic from your Fans’ network
      Sharing brand perceptions and Experiences
      Social Media Measurement Tracking by using source code
    • Can we sell on Facebook? What will happen?
      Sell and Support Model
    • SretsisFacebookKey Observation: 5000-6000 Fans / No post from Sretsis…Only Fans Post info/ Not sure if this is official site
    • Sleeping Pills
    • Versace: Social Runway + Direct information channel
    • Kloset
    • Chanel: Social Experiences by VDO marketing
    • Channel : Social Experiences bySharing Free Kisses of Lipstick
    • Club 21 on Facebookเชื่อหรือไม่ว่า Club 21 Thailand มี Fan มากกว่า Club 21ใน ตปท
    • Receive $ 5o Club 21 Style Cheque
    • Share E Coupon
    • # of Fans Relates to ?
      Brand Reputation
      Fast Fashion or Luxurious Fashion has more fans
      # of Postings
      # of Conversations
      # of Formal Press Releases
      # of Media Releases
      # of Social Media Exposure Tools
      # of Relations / # of Social Magnets
    • Coach
    • Coach
    • ZARA
    • TOP SHOP :
    • Louis Vuitton on Facebook and Twitter
    • The Art of Travel by Louis Vutton
    • World Cup Travel with LV Case
    • Celebration on 125 years
    • http://www.louisvuittonjourneys.com/legends/
    • RED CARPET LIVE on Facebook
    • LOUIS VUITTON’s Sharing on Dresses in CANNES 2010 on the ART of TRAVEL
    • Puma’s Social Experiencing
    • Example of Mashable’s Social Media Strategy ( Buzz, Twitter, RSS, Facebook, Emailo updates….)
    • Application Tools on FacebookSlideshare.net
    • Google Docs on Facebook
    • Email + Facebook= Hybrid Marketing Formula on Skincare e-marketing Spread words thru picture in social media by email marketing
    • Social Media Marketing on Youtube
    • อยากจะเห็น คนมาดู Thai Brands มากกว่านี้ !Spread words on Creative Youtube
    • Fashion Blog Marketing:Spread words on blog
      http://www.youtube.com/watch?v=eIhoB_UGqM0
    • Fashion Marketing on IphoneCorrelates to stats on facebookiphone users
    • กิจกรรม * Activities on Facebook* Drive Traffic !
    • Google Adwords : Spread words on Search Engine
    • What to think?
      How do you want to create your brand positioning
      Social Conversation is important
      Gimmicks, Games and Activities
      Backoffice on Sales and Support
      VDO, Pictures, Email Marketing, Etc to support
    • Fashion E-Strategy for Thailand
      Building Thai Fashion Silicon Valley website consisting for many young designers’ brand and use social media & internet marketing
      Using Facebook Fan Page to PR Thai Fashion Silicon Valley ( by Linking Application Apps to each different Brands)
      Link to Bangkok Fashion Week, Online Red Carpets, and Thai Fashion Social Game
      Use Blog Marketing, Twitter Marketing, Youtube Marketing
      Collect Fashion Profile on Facebook
      Use Email Marketing with different young designer brand advertising on email
    • Data Collection for Generation Marketing
      Filter Personal Profile into different generations and advertise branding concepts and lead information on brand mapped to personalities, generation and age
      Close sales from the website by tracking source code.
      Write codes to track data feeds from facebook and other social media channels to analyze purchasing and style pattern.