Phillip Kandal Orange Mobility Forum Mai 2012
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  • 1. How to build a successful business on opendataPhilipp Kandal / @apphil31st May 2012 / Orange Mobility Forum Tunis
  • 2. skobbler is all about crowd-sourced maps on mobile 2 Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).
  • 3. skobbler has been a resounding success with over 2 Mio. customers on OpenStreetMap data! The skobbler Market Performance. One of the the 10 most successful paid iPhone apps in Germany in 2009,2010,2011Top selling paid iPhone constantly 2 years+ top selling iPhone Top grossing iPhone app in in the Top 10 navigation app in Germany since Germany constantly in the Top 5 3 its market launch
  • 4. Building our company around Open Data was a fun but tough ride 4
  • 5. Open Data is not about relaxing – markets with OpenData are usually highly competitive
  • 6. Our goal 2008: Democratize navigation and make it affordable for everybody
  • 7. Where did we start?$500m+ $4.3bn $8.1bn 7
  • 8. OSM is the Wikipedia of Maps and will make other maps obsolete 8 Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).
  • 9. OSM shows impressive growth 9
  • 10. Problem: How to make money around OpenData? Twitter: @apphil
  • 11. Combine OpenData with a Product Product Open DataInfrastructure 11
  • 12. Success: 2,5 Mio. Users & profitable company 12
  • 13. Problems we faced Twitter: @apphil
  • 14. 2009 & 2010: The attack of the established players Twitter: @apphil
  • 15. Underestimating Usability & Design Twitter: @apphil
  • 16. OpenData can have more quality issues than commercial data 16
  • 17. Competition can be very strong 17
  • 18. What we did right in order to succeed Twitter: @apphil
  • 19. Create a unique product around the data
  • 20. Be flexible in regards to monetization- Freemium- Advertisment supported- Support ware- Consulting 20
  • 21. Respect the community 21
  • 22. Build a brand & communicate 22
  • 23. Summary Twitter: @apphil
  • 24. OpenData can be a viable way to earn money 24
  • 25. Open Data is all about Freedom 25
  • 26. Build a successful business on OpenData and educate your governments to open the data you already paid for Simple formula:Open Data & Unique product = Success 26
  • 27. THANK YOU for your kind attention!Get in touch: Philipp Kandal, philipp.kandal@skobbler.com Mobile: +49 172 4597015 Follow me on .com/apphil