Phillip Kandal Orange Mobility Forum Mai 2012

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Phillip Kandal Orange Mobility Forum Mai 2012

  1. 1. How to build a successful business on opendataPhilipp Kandal / @apphil31st May 2012 / Orange Mobility Forum Tunis
  2. 2. skobbler is all about crowd-sourced maps on mobile 2 Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).
  3. 3. skobbler has been a resounding success with over 2 Mio. customers on OpenStreetMap data! The skobbler Market Performance. One of the the 10 most successful paid iPhone apps in Germany in 2009,2010,2011Top selling paid iPhone constantly 2 years+ top selling iPhone Top grossing iPhone app in in the Top 10 navigation app in Germany since Germany constantly in the Top 5 3 its market launch
  4. 4. Building our company around Open Data was a fun but tough ride 4
  5. 5. Open Data is not about relaxing – markets with OpenData are usually highly competitive
  6. 6. Our goal 2008: Democratize navigation and make it affordable for everybody
  7. 7. Where did we start?$500m+ $4.3bn $8.1bn 7
  8. 8. OSM is the Wikipedia of Maps and will make other maps obsolete 8 Creative Commons Attribution-ShareAlike 2.0 licence (CC-BY-SA).
  9. 9. OSM shows impressive growth 9
  10. 10. Problem: How to make money around OpenData? Twitter: @apphil
  11. 11. Combine OpenData with a Product Product Open DataInfrastructure 11
  12. 12. Success: 2,5 Mio. Users & profitable company 12
  13. 13. Problems we faced Twitter: @apphil
  14. 14. 2009 & 2010: The attack of the established players Twitter: @apphil
  15. 15. Underestimating Usability & Design Twitter: @apphil
  16. 16. OpenData can have more quality issues than commercial data 16
  17. 17. Competition can be very strong 17
  18. 18. What we did right in order to succeed Twitter: @apphil
  19. 19. Create a unique product around the data
  20. 20. Be flexible in regards to monetization- Freemium- Advertisment supported- Support ware- Consulting 20
  21. 21. Respect the community 21
  22. 22. Build a brand & communicate 22
  23. 23. Summary Twitter: @apphil
  24. 24. OpenData can be a viable way to earn money 24
  25. 25. Open Data is all about Freedom 25
  26. 26. Build a successful business on OpenData and educate your governments to open the data you already paid for Simple formula:Open Data & Unique product = Success 26
  27. 27. THANK YOU for your kind attention!Get in touch: Philipp Kandal, philipp.kandal@skobbler.com Mobile: +49 172 4597015 Follow me on .com/apphil

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