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[En] Sugar CRM conference on Social Media Trends

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  • 1. 10 Major Trends In Corporate Social Media Management Yann Gourvennec Director, Web, Digital & Social Media http://orange.com http://oran.ge/10smtrends @orange http://oran.ge/orangeslides @ygourven Sugar CRM conference Paris, September 13th, 2012cc, some rights reserved © 2012 – Orange – web, digital & social media
  • 2. the new orange.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 2
  • 3. Orange.com satellitesSocial Media platforms and Group presence(march statistics) Orange.com webste generator live Orange blog Streamlike Visits : 11 million 8 sites : Visits : 53 447 in 300 new videos wholesalesolutions half a year Pages viewed : 20,5 livre audio 60 000 players million brand video site Pages viewed: loaded CSR survey microsite 83074 … Orange Facebook Twitter GooglePlus Timeline facebook.com/orange @orange orange.com/gplus timeline.orange.com appox. 240, 000 likers approx. 21,000 followers Orange in 700 circles ~ 80 accounts approx. 350,000 followers some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 3
  • 4. 2 main books in 2011Orange inside> http://precommerce.com > http://amonboss.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 4
  • 5. 3 phases in a social media project5 effort STRUCTURE 3 industrialise spread the word professionalise DEVELOP 2 initial results prove efficiency TRIGGER convince and grow 1 evaluate relevance measure opportunity9/13/2012 media-aces.org buy-in results You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
  • 6. 10 major trends in Corporate Social Media Management1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions http://oran.ge/10smtrends9. proliferation of platforms10. the new bubble @orange @ygourvencc, some rights reserved © 2012 – Orange – web, digital & social media
  • 7. interact with us online@orange http://www.facebook.com/orange http://slideshare.net/orangehttp://live.orange.com cc, some rights reserved © 2012 – Orange – web, digital & social media
  • 8. thank you!cc, some rights reserved © 2012 – Orange – web, digital & social media