[En] Sugar CRM conference on Social Media Trends

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[En] Sugar CRM conference on Social Media Trends

  1. 1. 10 Major Trends In Corporate Social Media Management Yann Gourvennec Director, Web, Digital & Social Media http://orange.com http://oran.ge/10smtrends @orange http://oran.ge/orangeslides @ygourven Sugar CRM conference Paris, September 13th, 2012cc, some rights reserved © 2012 – Orange – web, digital & social media
  2. 2. the new orange.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 2
  3. 3. Orange.com satellitesSocial Media platforms and Group presence(march statistics) Orange.com webste generator live Orange blog Streamlike Visits : 11 million 8 sites : Visits : 53 447 in 300 new videos wholesalesolutions half a year Pages viewed : 20,5 livre audio 60 000 players million brand video site Pages viewed: loaded CSR survey microsite 83074 … Orange Facebook Twitter GooglePlus Timeline facebook.com/orange @orange orange.com/gplus timeline.orange.com appox. 240, 000 likers approx. 21,000 followers Orange in 700 circles ~ 80 accounts approx. 350,000 followers some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 3
  4. 4. 2 main books in 2011Orange inside> http://precommerce.com > http://amonboss.comsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 4
  5. 5. 3 phases in a social media project5 effort STRUCTURE 3 industrialise spread the word professionalise DEVELOP 2 initial results prove efficiency TRIGGER convince and grow 1 evaluate relevance measure opportunity9/13/2012 media-aces.org buy-in results You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
  6. 6. 10 major trends in Corporate Social Media Management1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions http://oran.ge/10smtrends9. proliferation of platforms10. the new bubble @orange @ygourvencc, some rights reserved © 2012 – Orange – web, digital & social media
  7. 7. interact with us online@orange http://www.facebook.com/orange http://slideshare.net/orangehttp://live.orange.com cc, some rights reserved © 2012 – Orange – web, digital & social media
  8. 8. thank you!cc, some rights reserved © 2012 – Orange – web, digital & social media

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