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[EN] Orange - Social Media Dashboard - September 2012
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[EN] Orange - Social Media Dashboard - September 2012

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  • 1. Social Media Orange Group september 2012some rights reserved - cc 2012orange.com
  • 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook UK +5% Orange Corporate page: 247 011 likers vs august 12 Orange Worldwide likers Orange Worldwide followers 5 41 0 037 82 3 464 24,4% Poland Other countries 44,6% 9,2% France Orange Polska 8,6% Likers : 1 000 276 Orange Corporate Orange France Followers : 691 Likers : 247 011 5,1% 8,1% Tunisia Likers : 576 004 Followers : 21 853 source: socialbakers Romania UK september 2012 Orange Corporate - Twitter Poland @orange: 21 853 followers +50% vs august 12 Other Orange Romania Dominican Republic Likers : 210 870 2% 11% USA 3% Followers : 429 Spain 4% Poland 9% 36% UK France 36%Orange Dominicana source: Twitter september 2012 Likers : 272 826 Followers : 66 479 Orange Jordan Orange Corporate - top engaging posts Likers : 221 825 Followers : 4 351 The iPhone5 has been unveiled yesterday ! So, what do you think ? Orange Tunisia Likers : 512 050 «Si vous pouviez créer votre nom propre, inventer celui qui Followers : 22 151 vous correspond, lequel serait-il ?» #experiencephilo source: socialbakers september 2012 source: socialbakers september 2012 some rights reserved - cc 2012 orange.com
  • 3. Social Media & Twitter international telco Twitter Orange account @orange Orange event with Tweetreach level of engagement followers evolution +64% Blogger Bus Tour vs july 12 total people reached* with the search «#blogbus» : 810 913 #1 89,3 UK O2 for a total of 808 tweeterers** 126 625 followers 31 september 21 853 25000 followers #2 83,8 USA ATT 20 august 18 538 160 721 followers followers split of tweet type over 1 month top 5 twitterers over 808 (based on the total number of impressions ***) 20 july @replies 20000 15 741 #3 80,8 FRA @Orange followers 9% @pressecitron 2 294 075 impressions 21 853 followers @lesanto 1 761 020 impressions 15000 @Dr_Black 1 596 179 impressions #4 57,6 FRA SFR_Groupe 44% retweets 47% @orange 9 437 followers regular tweets 1 442 071 impressions @TimDL 195 644 impressions #5 46,9 UK Vodafone_Group 10000 total impressions : 10 816 021 12 212 followers 1-Jul 10-Jul 20-Jul 30-Jul 10-Aug 20-Aug 31-Aug 10-Sep 20-Sep 30-Sepsource: Tweet level by Edelman september 2012 source: Twitter counter september 2012 source: Twitter counter september 2012 blog live orange September visits and popular articles 21st 2449 112 articles visits 3000 #blogbus article : a very special camper in front of the Apple store 2500 1150 tweets 316 shares 158 shares 92 gplus 45 Pinit! 6 comts 2000 in visits/day 1500 iPhone 5 launch: a very special camper in front of the 2243 San Francisco Apple Store #blogbus 1000 17 MovieNow, Sense.ly, Swoop : encore au biberon mais déjà si forts 500 2 67 0 in 7 20 Broadcom – the foundation of connectivity and innovation #blogbussource: Google Analytics 1-Sep 5-Sep 10-Sep 15-Sep 20-Sep 25-Sep 30-Sep 18 september 2012 some rights reserved - cc 2012 orange.com
  • 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com