Social Media                                      Orange Group                                         may 2012some rights...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Upcoming SlideShare
Loading in …5
×

[EN] Orange - Social Media Dashboard - May 2012

4,771 views

Published on

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,771
On SlideShare
0
From Embeds
0
Number of Embeds
1,431
Actions
Shares
0
Downloads
32
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

[EN] Orange - Social Media Dashboard - May 2012

  1. 1. Social Media Orange Group may 2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook Poland Orange Corporate page: 218 264 likers +4% vs apr 12 Orange Worldwide likers Orange Worldwide followers 4 58 0 473 66 2 131 27% Poland Other countries 42,2% 9,1% France Orange Polska Likers : 764 792 Orange Corporate 8,9% Orange France Followers : 497 Likers : 218 264 5,3% 7,5% Tunisia Likers : 465 040 Followers : 10 336 source: socialbakers USA UK may 2012 Orange Corporate - Twitter Poland @orange: 10 336 followers +3% vs apr 12 Other Orange Romania Poland 12% Likers : 165 455 USA 3% 3% Dominican Republic 3% Spain 4% 42% UK France 33%Orange Dominicana source: Twitter may 2012 Likers : 217 906 Followers : 51 557 Orange Jordan Orange Corporate - top engaging posts Likers : 199 551 Followers : 3 024 Tarifs de la nouvelle gamme #Origami #Orange & Orange simplifie sa gamme #Origami, l’enrichit en services et baisse ses prix Orange Tunisia Likers : 442 317 Followers : 18 309 Samsung Galaxy SIII is arriving soon in several Orange countries ! Visit your Orange website and learn more ;) source: socialbakers may 2012 source: socialbakers may 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco Twitter Orange account Orange event with Tweetreach @orange level of engagement followers evolution Cannes film festival event +49% vs march 12 total people reached* with the search «#cannes2012 and Orange» : 487 204 #1 FRA @Orange 81,8 31 may for a total of 441 tweeterers** 10 336 followers 12000 10 336 followers #2 UK O2 80,8 20 apr split of tweet type over 15 days top 5 twitterers over 441 (based on the impressions***) 78 127 followers 8 550 @replies 10000 20 mar followers 3% #3 USA ATT 74,4 7 529 followers @orange 1 566 744 impressions 132 960 followers @Orange_Cinema 1 006 358 impressions 8000 37% @nivrae 71 974 impressions #4 FRA SFR_Groupe 55,2 retweets 60% @FredMyscreens 41 674 impressions 7 943 followers regular tweets @Nico_Gilli 40 078 impressions #5 UK Vodafone_Group 39,7 6000 1-Mar 10-Mar 20-Mar 31-Mar 10-Apr 20-Apr 1-May 10-May 20-May 31-May 11 139 followers source: Tweet level by Edelman may 2012 source: Twitter counter may 2012 source: Twitter counter may 2012 blog live orange May visits and popular articles 28th 1504visits 2000 414 articles official poster of Roland Garros 2012 1500 1144 tweets 426 shares 131 Pinit! 93 gplus 78 shares 7 comts Cannes film festival in visits/day 1000 1500 the new 2012 Roland Garros poster : what’s your take ? 500 47 in 9 Festival #Cannes2012 in one week the Orange live blog and its bloggers 26 will set off for Cannes! 0 6 Roland Garros: tennis in a connected mode #RG12source: Google Analytics 1-May 5-May 10-May 15-May 20-May 25-May 31-May may 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com

×