[EN] Orange Social Media Dashboard - March 2012

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[EN] Orange Social Media Dashboard - March 2012

  1. 1. Social Media Orange Group march 2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group likers and followers Orange Corporate - Facebook France: Orange page: 193 398 likers +23% vs fev 12 Orange Worldwide likers Orange Worldwide followers 3 89 6 294 59 7 000 26,5% Poland Other countries 43,5% 8,7% France Orange Polska 8,6% Likers : 538 068 Orange Corporate Orange France Followers : 455 Likers : 193 398 5,4% 7,4% Tunisia Likers : 402 428 Followers : 7 858 source: socialbakers USA UK march 2012 Orange Corporate - Twitter @orange @orange: 7 858 followers +14% vs fev 12 Other countries USA 3% 13% Dominican Republic 4% Orange Jordan Spain Likers : 179 790 4% 41% UK Followers : 2 630 34% FranceOrange Dominicana source: Twitter march 2012 Likers : 189 262 Followers : 46 812 Orange Corporate - engaging posts Orange commercialisera le nouvel iPad le 16 Mars http://oran.ge/Au2jPw #ipad #newipadl Orange Tunisia Likers : 390 576 Followers : 16 744 Linkin Park will be at the Orange Warsaw Festival on June 9 at the Pepsi Arena during the first day of the festival. Enjoy ! :) source: socialbakers march 2012 source: socialbakers march 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco blog live orange blog live orange engagement evolution visits over march March 3rd popular articles 2848 visits 113 articles #1 FRA @Orange 81,8 boxing match 7 858 followers 3000 Klitschko vs Mormeck #2 UK O2 77,6 2400 585 tweets 239 shares 157 shares 27 gplus 15 comts 2 Pinit! 71 938 followers visits/day in 1800 #3 USA ATT 75,5 Klitschko vs Mormeck le compte à rebours a commencé ! 125 706 followers 1200 2328 #4 FRA SFR_Groupe 58,7 600 TVcheckers, il faut voter ! Qui remportera les premiers trophées 7 234 followers 26 de la social TV en France ? C’est à vous de décider ! 0 #5 UK Vodafone_Group 39,7 1-Mar 5-Mar 10-Mar 15-Mar 20-Mar 25-Mar 30-Mar 104 449 followers 235 Siedem aplikacji, które zrewolucjonizują Twoją wiosnę! les 7 appli qui vont révolutionner votre printemps !source: Tweet level by Edelman march 2012 source: Google Analytics march 2012 source: Google Analytics march 2012 Orange event with Tweetreach tweetreach «#MWC12 and Orange» 1003 tweets total people reached* with the searchsplit of tweet type @replies «#mwc12 and Orange» : 953 603 top 5 twitterers over 558 based on the impressions***over 5 days 2% 558 tweeterers** @orange 290 207 people reached @ygourven 239 742 people reached *reach is the total number of unique Twitter users who received tweets retweets 46% 52% regular tweets @thedroidguy 239 652 people reached **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression @CNETNews 131 309 people reached @lesanto 117 757 people reachedsource: Tweetreach march 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... facebook polls and shares http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com

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