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Social Media                                      Orange Group                                         july2012some rights...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
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[EN] Orange - Social Media Dashboard - July 2012

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Transcript of "[EN] Orange - Social Media Dashboard - July 2012"

  1. 1. Social Media Orange Group july2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook UK Orange Corporate page: 235 328 likers +7% vs june 12 Orange Worldwide likers Orange Worldwide followers 5 06 2 275 76 3 380 25,4% Poland Other countries 43,8% 9,3% France Orange Polska 8,9% Likers : 889 070 Orange Corporate Orange France Followers : 601 Likers : 235 328 5,1% 7,6% Tunisia Likers : 495 616 Followers : 16 665 source: socialbakers Romania UK july 2012 Orange Corporate - Twitter Poland @orange: 16 665 followers +33% vs june 12 Dominican Republic Other Orange Romania USA 2% 8% Spain 3% Likers : 186 772 3% Poland 8% 43% UK France 33%Orange Dominicana source: Twitter july 2012 Likers : 249 619 Followers : 59 268 Orange Jordan Orange Corporate - top engaging posts Likers : 209 602 Followers : 3 540 Orange France network breakdown : 34 tweets from @orange retweeted 600 times Orange Tunisia UEFA 2012 pictures : 423 likes, 31 comments, 21 shares Likers : 484 195 & Followers : 20 653 Orange network breakdown : 396 likes, 215 comments 46 shares source: socialbakers july 2012 source: socialbakers july 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco Twitter Orange account Orange event with Tweetreach @orange level of engagement followers evolution Tour de France event +87% vs may 12 total people reached* with the search «#TDF12 and Orange» : 1 144 904 #1 90,2 UK O2 31 july for a total of 795 tweeterers** 118 381 followers 16 674 20000 followers #2 83,8 USA ATT 20 june 12 328 split of tweet type over 1 month top 5 twitterers over 795 141 217 followers followers (based on the total number of impressions ***) @replies 15000 20 may 9 422 5% #3 77,6 FRA @Orange followers @orange 1 335 702 impressions 16 665 followers @Cath_woman 1 152 813 impressions 36% 10000 retweets @orangesportfr 790 268 impressions SFR_Groupe 59% #4 56,4 FRA 8 453 followers regular tweets @foursquare 444 748 impressions @marilor 347 874 impressions 5000 #5 46,9 UK Vodafone_Group 1-May 10-May 20-May 31-May 10-Jun 20-Jun 30-Jun 10-Jul 20-Jul 31-Jul 11 671 followers source: Tweet level by Edelman july 2012 source: Twitter counter july 2012 source: Twitter counter july 2012 blog live orange July visits and popular articles 16th 812visits 1200 132 articles Tour de France 2012 #TDF12 900 654 tweets 51 shares 46 shares 3 gplus 5 comts in visits/day 600 531 les jeux concours du Tour de France #TDF12 300 8 48 les twittos de l’île de La Reunion font leur aperitweet #ocn974 1 2 10 illustrations et infographies du Tour de France #TDF12 0 3 23source: Google Analytics 1-Jul 10-Jul 20-Jul 31-Jul july 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com
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