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[EN] Orange - Social Media Dashboard - April 2012
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[EN] Orange - Social Media Dashboard - April 2012

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  • 1. Social Media Orange Group april 2012some rights reserved - cc 2012orange.com
  • 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook Tunisia Orange Corporate page: 211 539 likers +11% vs mar 12 Orange Worldwide likers Orange Worldwide followers 4 24 9 000 64 0 784 26,1% Poland Other countries 43,9% 8,8% France Orange Polska 8,7% Likers : 673 005 Orange Corporate Orange France Followers : 474 Likers : 211 539 5,2% 7,3% Tunisia Likers : 435 307 Followers : 8 887 source: socialbakers USA UK april 2012 Orange Corporate - Twitter UK @orange: 8 887 followers +1% vs mar 12 Other Orange Romania Likers : 161 336 USA 13% 4% Dominican Republic 4% Spain 4% 42% UK France 33%Orange Dominicana source: Twitter april 2012 Likers : 203 650 Followers : 48 760 Orange Jordan Orange Corporate - top engaging posts Likers : 185 159 Followers : 2 828 Le concert intéractif de @thetings Tings Place du Palais Royal à Paris débutera à 18h #OrangeRockCorps cc @orcfrance oran.ge/JTviNz Orange Tunisia Likers : 405 544 Followers : 17 223 Today is Friday the 13th, a date considered to be bad luck in western superstition, we hope everythings okay for you ;) Have a good weekend ! source: socialbakers april 2012 source: socialbakers april 2012 some rights reserved - cc 2012 orange.com
  • 3. Social Media & Twitter Orange Group accounts Twitter international telco Twitter Orange account @orange engagement evolution engagement evolution followers evolution +44% vs feb 12 #1 FRA @Orange 79,7 #1 FRA @Orange 79,7 30 apr 8 887 followers 8 887 followers 10000 8893 20 mar followers 7529 #2 UK OrangeRD 70,1 #1 UK O2 79,7 followers 48 760 followers 74 859 followers 20 feb 8000 6309 followers #3 Orange_jtg 62,2 ATT 70,1 UK 2 828 followers #3 USA 128 912 followers 6000 OrangeTN #4 SFR_Groupe 54,0 #4 FRA 17 223 followers 61,0 FRA 7 633 followers Orange_polska 36,1 #5 Vodafone_Group 39,7 4000 #5 USA 474 followers UK 10 830 followers 1-Feb 10-Feb 20-Feb 29-Feb 10-Mar 20-Mar 31-Mar 10-Apr 20-Apr 30-Aprsource: Tweet level by Edelman april 2012 source: Tweet level by Edelman april 2012 source: Twitter counter april 2012 blog live orange April visits and popular articles 6th 2487 visits 3000 mobile application 102 articles Orange labs prime zone 2500 762 tweets 233 shares 133 shares 74 gplus 67 Pinit! 6 comts 2000 official poster of Roland Garros 2012 in visits/day 1500 4787 the new 2012 Roland Garros poster : what’s your take ? 1000 34 top tips for your spring holidays: innovation on show at the Musée du quai Branly 500 15 #Cannes2012 – Pattinson and Pitt set for festival finale du challenge Humanitech 2012 : Tous Contre le Choléra plébiscité ! 0 74 source: Google Analytics 1-Apr 5-Apr 10-Apr 15-Apr 20-Apr 25-Apr 30-Apr april 2012 some rights reserved - cc 2012 orange.com
  • 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... facebook polls and shares http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com