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[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
[En] how important is the digital economy
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[En] how important is the digital economy

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I have put this presentation together for the "conference on Cyberspace" event in Budapest in which I will represent Orange tomorrow. …

I have put this presentation together for the "conference on Cyberspace" event in Budapest in which I will represent Orange tomorrow.
http://www.cyberbudapest2012.hu/

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  • 7.6 Information societyDuring the last decade, ICT have become widely available tothe general public, both in terms of accessibility as well as cost.A boundary was crossed in 2007, when a majority (54 %) ofhouseholds across the EU-27 had Internet access. This proportionhas continued to increase and in 2009 reached 65 %. Thehighest proportion (90 %) of households with Internet accessin 2009 was recorded in the Netherlands, the lowest (30 %) inBulgaria.Just over one third (37 %) of individuals in the EU-27 orderedgoods or services over the Internet for private use during the yearprior to the 2009 survey, an increase of 5 percentage points comparedwith the year before.Included are households having at least one member in the agegroup 16 to 74 years old. Internet access of households refers tothe percentage of households that have an Internet access, so thatanyone in the household could use the Internet at home, if so desired,even simply to send an e-mail. Internet users are defined asall individuals aged 16-74 who had used the Internet in the threemonths prior to the survey.Figure 7.8:
  • The consumer becomes ubiquitousThere are mobile applications enabling bricks and mortarsales outlets to f ght back, to attract consumers into storesand make the sale there and then, rather than elsewhereand online.Shopkick, for example, offers users amobile-based geo-positioning applicationthat can be used to earn points andreceive promotional vouchers if theyvisit partner stores. With 3 million activeusers, the application has generatedmore than 5 million bricks and mortar store visitors in anetwork of more than 3,000 sales outlets in the US. Morethan a billion products have been consulted via the application,including 10 million scanned by user’s stores. Theapplication makes it possible for conversion rates of 20%to be reached!Consumers are not taking sides in this battle betweenbricks and mortar shops and e-commerce sites. Theyare not compartmentalising channels in their purchasingbehaviour, becoming instead ubiquitous, using whicheverchannel they like, anywhere and anytime.To join the age of u-commerce (ubiquitous commerce)with their customers, brands and retailers need to f ndcomplementarity between the channels to generate moretraff c then win visitors over so that they buy, anywhere,anytime and using any channel. With u-commer
  • Transcript

    • 1. how important is the digital economy? pictures byOrange or Microsoft unless otherwise stated> conference on cyberspace Budapest, October 4th, 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 2. creative commons notice get the final version from http://oran.ge/slides or by scanning the QR code > This work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/ by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. > You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 3. some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 3
    • 4. some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 4
    • 5. some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 5
    • 6. 30 years after the World Wide Web was inventedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 7. 17 years after e-commerce inceptionsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 8. how important is the digital economy?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 9. 1. of markets and growth pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 10. a word of caution> precise and exact numbers> comparing apples and oranges?> best effort comparison> fluctuations> major trendssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 11. „new‟ Internet vs. traditional communication services marketsIdate – Digiworld 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 12. 2. of regional discrepancies pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 13. focus on Francesource : l’Usine nouvelle online comms + Websites + ecommerce + music + VOD+ ehealth approx. 3% vs 6% in UK (source: France Digitale/E&Y – July 2012) Internet + ecommerce approx. 25%some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 14. regional differences billion € Yr on Yr growth (2012) billion € 6% 9% North America 30% 8% Europe 7% 6% 1% 3% 27% Asia/Pacific 28% Latin America Africa/Middle Eastsource iDate, 2012 DigiWorld some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 15. Internet access of householdskey figures on Europe, Eurostat, 2011some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 16. 3. the reality behind the numbers pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 17. by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications Gene Alvarez, Gartnersome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 18. not just computers and electronics, not just Webhousehold appliances> 15% of sales: pure players +click and mortar> vs 7% 3 years ago> could reach 22% by 2015> … but Italy: 0% Internet salessource: Whirlpool official and Gfk studies m commerce market (USA) - 2010some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 19. „solomo‟ impact on retail> from e-commerce to m-commerce s-commerce to u-commerce - e.g. shopkick: 3m active users, 5 m visits to shops (3,000 outlets) 1 billion products browsed, 10 m scans, 20% conversion rates> pureplayers have plans to open stores (pixmania/amazon, etc.)source: Orange Badim Summer 2012Tesco homeplus South Korea 2011 source: Creditdonkeysome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 20. Carrefour – “virtual” store demohttp://bit.ly/virtualcarrefoursome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
    • 21. thank you21
    • 22. interact with us online@orange http://www.facebook.com/orangehttp://live.orange.com http://slideshare.net/orange some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

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