[En] how important is the digital economy

how important is the digital economy? pictures byOrange or Microsoft unless otherwise stated> conference on cyberspace Budapest, October 4th, 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

creative commons notice get the final version from http://oran.ge/slides or by scanning the QR code > This work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/ by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. > You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com)some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

some rights reserved - cc 2012 - visionarymarketing.com - Yann A. Gourvennec 3

30 years after the World Wide Web was inventedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

17 years after e-commerce inceptionsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

how important is the digital economy?some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

1. of markets and growth pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

a word of caution> precise and exact numbers> comparing apples and oranges?> best effort comparison> fluctuations> major trendssome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

„new‟ Internet vs. traditional communication services marketsIdate – Digiworld 2012some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

2. of regional discrepancies pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

focus on Francesource : l’Usine nouvelle online comms + Websites + ecommerce + music + VOD+ ehealth approx. 3% vs 6% in UK (source: France Digitale/E&Y – July 2012) Internet + ecommerce approx. 25%some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

regional differences billion € Yr on Yr growth (2012) billion € 6% 9% North America 30% 8% Europe 7% 6% 1% 3% 27% Asia/Pacific 28% Latin America Africa/Middle Eastsource iDate, 2012 DigiWorld some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

Internet access of householdskey figures on Europe, Eurostat, 2011some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

3. the reality behind the numbers pictures byOrange or Microsoft unless otherwise statedsome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

by 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications Gene Alvarez, Gartnersome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

not just computers and electronics, not just Webhousehold appliances> 15% of sales: pure players +click and mortar> vs 7% 3 years ago> could reach 22% by 2015> … but Italy: 0% Internet salessource: Whirlpool official and Gfk studies m commerce market (USA) - 2010some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

„solomo‟ impact on retail> from e-commerce to m-commerce s-commerce to u-commerce - e.g. shopkick: 3m active users, 5 m visits to shops (3,000 outlets) 1 billion products browsed, 10 m scans, 20% conversion rates> pureplayers have plans to open stores (pixmania/amazon, etc.)source: Orange Badim Summer 2012Tesco homeplus South Korea 2011 source: Creditdonkeysome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

Carrefour – “virtual” store demohttp://bit.ly/virtualcarrefoursome rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

thank you21

interact with us online@orange http://www.facebook.com/orangehttp://live.orange.com http://slideshare.net/orange some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec

[En] how important is the digital economy

by Orange on Oct 03, 2012

Accessibility

Categories

Upload Details

Usage Rights

Statistics

[En] how important is the digital economy Presentation Transcript